Travel advisors are often encouraged to seek out the more stable, and more lucrative, luxury market. But one question you might not have asked yourself is: What if you can’t speak the language? There’s definitely a right way to communicate with luxury-market clientele, both obvious and subtle.

On this episode host Rebecca Tobin and senior editor Jamie Beisiada talk with travel experts from Embark Beyond: CEO Jack Ezon and advisor Laura Worth, who have identified this challenge – and created a series of training modules to help advisors follow the Billionaire’s Calendar; converse beyond travel in art, fashion and yachts; how to read luxury-brand tea leaves; and ways advisors can “fake it till they make it.”

Episode sponsor

This episode is sponsored by Travel Insured International https://www.travelinsured.com

Summer series: 

This episode is part of our annual Summer Series, where we feature some of our favorite recent Folo by Travel Weekly discussions. This episode was recorded March 7 and has been edited for length and clarity.

Related links: 

Learning the language of luxury https://www.travelweekly.com/Luxury-Travel/Learning-the-language-of-luxury

The surge in the six-figure vacation https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/The-six-figure-vacation-surge

Embark Beyond on Travel Weekly's Power List https://www.travelweekly.com/Power-List-2024/Embark-Beyond

Laura Worth of of Art & Travel https://www.artandtravel.net/

Travel advisors are often encouraged to seek out the more stable, and more lucrative, luxury market. But one question you might not have asked yourself is: What if you can&rsquo;t speak the language? There&rsquo;s definitely a right way to communicate with luxury-market clientele, both obvious and subtle.
On this episode host Rebecca Tobin and senior editor Jamie Beisiada talk with travel experts from Embark Beyond: CEO Jack Ezon and advisor Laura Worth, who have identified this challenge &ndash; and created a series of training modules to help advisors follow the Billionaire&rsquo;s Calendar; converse beyond travel in art, fashion and yachts; how to read luxury-brand tea leaves; and ways advisors can &ldquo;fake it till they make it.&rdquo;
Episode sponsor
This episode is sponsored by Travel Insured International <a href="https://www.travelinsured.com">https://www.travelinsured.com</a>
Summer series: 
This episode is part of our annual Summer Series, where we feature some of our favorite recent Folo by Travel Weekly discussions. This episode was recorded March 7 and has been edited for length and clarity.
Related links:&nbsp;
Learning the language of luxury&nbsp;<a href="https://www.travelweekly.com/Luxury-Travel/Learning-the-language-of-luxury">https://www.travelweekly.com/Luxury-Travel/Learning-the-language-of-luxury</a>
The surge in the six-figure vacation <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/The-six-figure-vacation-surge">https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/The-six-figure-vacation-surge</a>
Embark Beyond on Travel Weekly's Power List&nbsp;<a href="https://www.travelweekly.com/Power-List-2024/Embark-Beyond">https://www.travelweekly.com/Power-List-2024/Embark-Beyond</a>
Laura Worth of of Art &amp; Travel <a href="https://www.artandtravel.net/">https://www.artandtravel.net/</a>

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they’ve uncovered while reporting on some of the biggest trends in travel.

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they&rsquo;ve uncovered while reporting on some of the biggest trends in travel.

Hosted by Rebecca Tobin, managing editor of Travel Weekly

The Folo by Travel Weekly

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week. 

In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about.  

You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do. 

Hosted by Travel Weekly managing editor Rebecca Tobin.

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week.&nbsp;
In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about. &nbsp;
You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do.&nbsp;
Hosted by Travel Weekly managing editor Rebecca Tobin.