During the pandemic, the share of cruises sold by travel agents dropped by a surprising amount -- more than 10 percentage points -- while more travelers than ever booked directly with cruise lines. But travel agents have been on the comeback trail since, and new research from Phocuswright predicts that advisors’ share of cruise bookings will rebound and exceed prepandemic levels in just a few years.

Why do people seek out travel advisors to buy their cruise vacations?

In this episode, host Rebecca Tobin; cruise editor Andrea Zelenski; Anthony Hamway, the president of Cruise.com; and Marilyn Macallair, a co-author of the Phocuswright report, talk about why travelers used fewer advisors during the pandemic, the resurgence and why the cruise industry relies on advisors.

This episode was recorded April 28 and has been edited for length and clarity.

Phocuswright is owned by Travel Weekly parent company Northstar Travel Group.

Episode sponsor:

This episode is sponsored by Windstar Cruises https://www.windstarcruises.com

Related links:

Travel advisors' growing cruise sales may reverse a direct-sales trend: https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Travel-advisors-growing-cruise-sales-may-reverse-direct-trend

Phocuswright's U.S. Cruise Market Report, 2022-26 https://www.phocuswright.com/Travel-Research/Market-Overview-Sizing/U-S-Cruise-Market-Report-2022-to-2026

From November 2021: Have cruise sales shifted to direct? CEOs say yes https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Have-cruise-sales-shifted-to-direct

During the pandemic, the share of cruises sold by travel agents dropped by a surprising amount -- more than 10 percentage points -- while more travelers than ever booked directly with cruise lines. But travel agents have been on the comeback trail since, and new research from Phocuswright predicts that advisors’ share of cruise bookings will rebound and exceed prepandemic levels in just a few years.
Why do people seek out travel advisors to buy their cruise vacations?
In this episode, host Rebecca Tobin; cruise editor Andrea Zelenski; Anthony Hamway, the president of Cruise.com; and Marilyn Macallair, a co-author of the Phocuswright report, talk about why travelers used fewer advisors during the pandemic, the resurgence and why the cruise industry relies on advisors.
This episode was recorded April 28 and has been edited for length and clarity.
Phocuswright is owned by Travel Weekly parent company Northstar Travel Group.
Episode sponsor:
This episode is sponsored by Windstar Cruises <a href="https://www.windstarcruises.com">https://www.windstarcruises.com</a>
Related links:
Travel advisors' growing cruise sales may reverse a direct-sales trend: <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Travel-advisors-growing-cruise-sales-may-reverse-direct-trend">https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Travel-advisors-growing-cruise-sales-may-reverse-direct-trend</a>
Phocuswright's U.S. Cruise Market Report, 2022-26 <a href="https://www.phocuswright.com/Travel-Research/Market-Overview-Sizing/U-S-Cruise-Market-Report-2022-to-2026">https://www.phocuswright.com/Travel-Research/Market-Overview-Sizing/U-S-Cruise-Market-Report-2022-to-2026</a>
From November 2021: Have cruise sales shifted to direct? CEOs say yes <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Have-cruise-sales-shifted-to-direct">https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Have-cruise-sales-shifted-to-direct</a>

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they’ve uncovered while reporting on some of the biggest trends in travel.

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they&rsquo;ve uncovered while reporting on some of the biggest trends in travel.

Hosted by Rebecca Tobin, managing editor of Travel Weekly

The Folo by Travel Weekly

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week. 

In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about.  

You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do. 

Hosted by Travel Weekly managing editor Rebecca Tobin.

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week.&nbsp;
In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about. &nbsp;
You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do.&nbsp;
Hosted by Travel Weekly managing editor Rebecca Tobin.

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