What do Taylor Swift, March Madness, Formula 1 and a tiny weekend festival in Florida have in common? They’re all events-based travel, a category that is bringing in a tidal wave of business -- and standing the travel-booking process on its head. 

In this episode host Rebecca Tobin talks with senior editor Nicole Edenedo; Kier Matthews, vice president of global luxury sales for On Location Experiences, a wholesale and hospitality supplier for sports and entertainment events; and Douglas Quinby, the CEO of Arival, about the types of events people travel for, who’s doing the traveling, how much they’re spending and how the travel industry should be thinking about catering to them, from stans to casual fans.

This episode is part of our annual Summer Series, where we feature some of our favorite recent Folo by Travel Weekly discussions. This episode was recorded March 18 and has been edited for length and clarity.

Episode sponsor:

This episode is sponsored by JOIA Aruba by Iberostar. https://www.iberostar.com

Related links:

That's the ticket: Events travel hits the big time  https://www.travelweekly.com/Travel-News/Tour-Operators/Events-travel-thats-the-ticket

Events travel is a hot ticket this summer https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Allianz-Partners-USA-event-travel-numbers

On Location Experiences http://www.onlocationexp.com

Arival's research study "The Power of Events: How sports and performing arts drive tourism" (for purchase) https://arival.travel/research/the-power-of-events-how-sports-and-performing-arts-drive-tourism/a

What do Taylor Swift, March Madness, Formula 1 and a tiny weekend festival in Florida have in common? They’re all events-based travel, a category that is bringing in a tidal wave of business -- and standing the travel-booking process on its head. In this episode host Rebecca Tobin talks with senior editor Nicole Edenedo; Kier Matthews, vice president of global luxury sales for On Location Experiences, a wholesale and hospitality supplier for sports and entertainment events; and Douglas Quinby, the CEO of Arival, about the types of events people travel for, who’s doing the traveling, how much they’re spending and how the travel industry should be thinking about catering to them, from stans to casual fans.
This episode is part of our annual Summer Series, where we feature some of our favorite recent Folo by Travel Weekly discussions. This episode was recorded March 18 and has been edited for length and clarity.
Episode sponsor:
This episode is sponsored by JOIA Aruba by Iberostar. <a href="https://www.iberostar.com">https://www.iberostar.com</a>
Related links:
That's the ticket: Events travel hits the big time  <a href="https://www.travelweekly.com/Travel-News/Tour-Operators/Events-travel-thats-the-ticket">https://www.travelweekly.com/Travel-News/Tour-Operators/Events-travel-thats-the-ticket</a>
Events travel is a hot ticket this summer <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Allianz-Partners-USA-event-travel-numbers">https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Allianz-Partners-USA-event-travel-numbers</a>
On Location Experiences <a href="http://www.onlocationexp.com">http://www.onlocationexp.com</a>
Arival's research study "The Power of Events: How sports and performing arts drive tourism" (for purchase) <a href="https://arival.travel/research/the-power-of-events-how-sports-and-performing-arts-drive-tourism/a">https://arival.travel/research/the-power-of-events-how-sports-and-performing-arts-drive-tourism/a</a>

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they’ve uncovered while reporting on some of the biggest trends in travel.

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they&rsquo;ve uncovered while reporting on some of the biggest trends in travel.

Hosted by Rebecca Tobin, managing editor of Travel Weekly

The Folo by Travel Weekly

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week. 

In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about.  

You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do. 

Hosted by Travel Weekly managing editor Rebecca Tobin.

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week.&nbsp;
In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about. &nbsp;
You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do.&nbsp;
Hosted by Travel Weekly managing editor Rebecca Tobin.

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