Last summer, Folo host Rebecca Tobin got the opportunity to cruise Mitsui Ocean Cruises, a line that’s based in Japan and created for and curated for and sold to Japanese travelers – but is also now marketing to North Americans.

On this episode, Anthony Kaufman, a cruise veteran who is now Mitsui’s head of commercial strategies, talks about how to take a cruise experience devoted to one market and entice another, and how Mitsui is a different experience from a U.S. based cruise line with Asia-positioned ships.

This episode was recorded on Dec. 5, and has been edited for length and clarity.

Episode sponsor

This episode is sponsored by the Globus family of brands https://www.globusandcosmos.com/

Related links

Japan by sea https://www.travelweekly.com/Cruise-Travel/Japan-by-sea-Mitsui-Ocean-Cruises

Cruise lines increase Asia sailings to meet Japan's blossoming appeal https://www.travelweekly.com/Cruise-Travel/Increase-Asia-sailings-with-Japan-high-demand

The sun rises on Japan tourism https://www.travelweekly.com/Asia-Travel/The-sun-rises-on-Japan-tourism

Mitsui Ocean Cruises https://www.mitsuioceancruises.us/

Last summer, Folo host Rebecca Tobin got the opportunity to cruise Mitsui Ocean Cruises, a line that&rsquo;s based in Japan and created for and curated for and sold to Japanese travelers &ndash; but is also now marketing to North Americans.
On this episode, Anthony Kaufman, a cruise veteran who is now Mitsui&rsquo;s head of commercial strategies, talks about how to take a cruise experience devoted to one market and entice another, and how Mitsui is a different experience from a U.S. based cruise line with Asia-positioned ships.
This episode was recorded on Dec. 5, and has been edited for length and clarity.
Episode sponsor
This episode is sponsored by the Globus family of brands <a href="https://www.globusandcosmos.com/">https://www.globusandcosmos.com/</a>
Related links
Japan by sea <a href="https://www.travelweekly.com/Cruise-Travel/Japan-by-sea-Mitsui-Ocean-Cruises">https://www.travelweekly.com/Cruise-Travel/Japan-by-sea-Mitsui-Ocean-Cruises</a>
Cruise lines increase Asia sailings to meet Japan's blossoming appeal <a href="https://www.travelweekly.com/Cruise-Travel/Increase-Asia-sailings-with-Japan-high-demand">https://www.travelweekly.com/Cruise-Travel/Increase-Asia-sailings-with-Japan-high-demand</a>
The sun rises on Japan tourism <a href="https://www.travelweekly.com/Asia-Travel/The-sun-rises-on-Japan-tourism">https://www.travelweekly.com/Asia-Travel/The-sun-rises-on-Japan-tourism</a>
Mitsui Ocean Cruises <a href="https://www.mitsuioceancruises.us/">https://www.mitsuioceancruises.us/</a>

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they’ve uncovered while reporting on some of the biggest trends in travel.

Travel Weekly's team of reporters, editors and contributors explore ideas, share experiences and provide insight into what they&rsquo;ve uncovered while reporting on some of the biggest trends in travel.

Hosted by Rebecca Tobin, managing editor of Travel Weekly

The Folo by Travel Weekly

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week. 

In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about.  

You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do. 

Hosted by Travel Weekly managing editor Rebecca Tobin.

Travel Weekly's team of reporters, editors and contributors take a deep dive into the biggest travel story of the week.&nbsp;
In each episode, we invite invite our team of journalists and their trusted sources to delve into major travel trends that industry insiders, or just travelers, want to know about. &nbsp;
You may be wondering: Why the Folo? Well, a folo -- f o l o -- is a journalism term, a kind of shorthand that basically means to follow a breaking news story with more in depth reporting and analysis. And at the Folo podcast, that's what we do.&nbsp;
Hosted by Travel Weekly managing editor Rebecca Tobin.