In the first episode of The Flipside, you’ll get to know our hosts Sali Sasi and Julie Stevanja, co-founders of Her Black Book, as they share their personal stories of how they started their businesses and the challenges that come with being a woman entering the tech landscape. 

In The Flipside, Sali and Julie pull back the curtain on what it was really like to secure funding for Stylerunner back in 2012. They explain the difficulties that came with pitching a concept for women to rooms of all-male investors, and share how they overcame this seemingly insurmountable hurdle. You’ll also learn more about why they launched their latest venture, Her Black Book, and why you need to download it immediately. 

In this episode, you’ll hear about: 

• The one word you should never include in your pitch deck 
• The first thing they’d each do once landing on a business idea
• What it’s like to found two thriving tech businesses with your twin sister

In the first episode (which you can listen to below) homewares brand In the Roundhouse is offering 20% off sitewide, via the Her Black Book app. You have until Sunday 4 September, 2022, to nab yourself a bargain, so be quick!

This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com

Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja.

POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Producer: Nick Rowse, Forbes Street Studio