In episode four of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Mike Smith, the founders of Zero Co, a company that’s tackling the world’s plastic crisis by producing household and personal care products that people genuinely want to use, sans single-use plastic. 

After taking an 18-month trip to some of the world’s most far-flung locations, Smith realised that everywhere he went, there was a huge plastic problem. So he founded Zero Co as a way to try and fix it. To date, Zero Co has stopped one million plastic bottles from entering landfill — and they’re just getting started. In this episode of The Flipside, Smith explains how he overcame the hurdle of every investor in Australia knocking back his idea and how that lead him to launch the country’s most successful Kickstarter campaign ever. 

In this episode, you’ll hear about:
The difference between crowdfunding and venture capital funding a startup.
The guerilla marketing campaign that earned Zero Co early media coverage.
How radical transparency builds community authentically.

In this episode, Zero Co is offering $20 off orders over $100, when you shop via the Her Black Book app. You have until midnight on Sunday 26 September to take advantage of the discount, so be quick!

This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com

Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja

POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Producer: Nick Rowse, Forbes Street Studio

In episode four of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Mike Smith, the founders of Zero Co, a company that’s tackling the world’s plastic crisis by producing household and personal care products that people genuinely want to use, sans single-use plastic. 
After taking an 18-month trip to some of the world’s most far-flung locations, Smith realised that everywhere he went, there was a huge plastic problem. So he founded Zero Co as a way to try and fix it. To date, Zero Co has stopped one million plastic bottles from entering landfill — and they’re just getting started. In this episode of The Flipside, Smith explains how he overcame the hurdle of every investor in Australia knocking back his idea and how that lead him to launch the country’s most successful Kickstarter campaign ever. 
In this episode, you’ll hear about:
<ul>
<li aria-level="1">The difference between crowdfunding and venture capital funding a startup.</li>
<li aria-level="1">The guerilla marketing campaign that earned Zero Co early media coverage.</li>
<li aria-level="1">How radical transparency builds community authentically.</li>
</ul>
In this episode, Zero Co is offering $20 off orders over $100, when you shop via the Her Black Book app. You have until midnight on Sunday 26 September to take advantage of the discount, so be quick!
This podcast is presented by <a href="https://www.popsugar.com.au/">POPSUGAR.com.au</a> and sponsored by <a href="https://www.samsung.com/au/smartphones/galaxy-z/">Samsung Galaxy</a> Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com
Follow <a href="https://www.instagram.com/popsugarau">POPSUGAR Australia</a>, <a href="https://www.instagram.com/mrssalisasi/">Sali Sasi</a>, and <a href="https://www.instagram.com/juliestevanja/">Julie Stevanja</a>
POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
Producer: Nick Rowse, Forbes Street Studio

The Flipside, with Her Black Book, a podcast powered by Samsung Galaxy and presented by POPSUGAR Australia is hosted by entrepreneurs and twin sisters, Sali Sasi and Julie Stevanja. 

Joined by a different influential guest across business, brands and technology each week, Sali and Julie — who launched two wildly successful tech companies — Stylerunner and Her Black Book, ask their guests to share all the challenges they faced (and continue to face) as tech entrepreneurs, as well as the tips they’ve picked up as business owners over the past decade. 

Over eight episodes, Sali and Julie will lift the lid on the thrills and spills that come with building and working in a tech-driven business. You’ll learn how to make your tech business thrive, hearing from the likes of Sunroom co-founders Michelle Battersby and Lucy Mort, Anna Hoang, founder of Australian label Anna Quan, plus Lillian Ahenkan (aka Flex Mami), a media personality, author, and radio host of Flex and Froomes on CADA. 

Each week, The Flipside will serve up the whole story, deep diving into the philosophies and mindsets of successful entrepreneurs and creators. You’ll hear all about the highs, the lows and most importantly, their learnings.

This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com

Follow POPSUGAR Australia, Her Black Book, Samsung, Sali Sasi, and Julie Stevanja.

POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Producer: Nick Rowse, Forbes Street Studio 

The Flipside, with Her Black Book, a podcast powered by Samsung Galaxy and presented by POPSUGAR Australia is hosted by entrepreneurs and twin sisters, Sali Sasi and Julie Stevanja. Joined by a different influential guest across business, brands and technology each week, Sali and Julie — who launched two wildly successful tech companies — Stylerunner and Her Black Book, ask their guests to share all the challenges they faced (and continue to face) as tech entrepreneurs, as well as the tips they’ve picked up as business owners over the past decade. 
Over eight episodes, Sali and Julie will lift the lid on the thrills and spills that come with building and working in a tech-driven business. You’ll learn how to make your tech business thrive, hearing from the likes of Sunroom co-founders Michelle Battersby and Lucy Mort, Anna Hoang, founder of Australian label Anna Quan, plus Lillian Ahenkan (aka Flex Mami), a media personality, author, and radio host of Flex and Froomes on CADA. Each week, The Flipside will serve up the whole story, deep diving into the philosophies and mindsets of successful entrepreneurs and creators. You’ll hear all about the highs, the lows and most importantly, their learnings.
This podcast is presented by <a href="https://www.popsugar.com.au/">POPSUGAR.com.au</a> and sponsored by <a href="https://www.samsung.com/au/smartphones/galaxy-z/">Samsung Galaxy</a> Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com
Follow <a href="https://www.instagram.com/popsugarau">POPSUGAR Australia</a>, <a href="https://www.instagram.com/herblackbookau/">Her Black Book</a>, <a href="https://www.instagram.com/samsungau/">Samsung</a>, <a href="https://www.instagram.com/mrssalisasi/">Sali Sasi</a>, and <a href="https://www.instagram.com/juliestevanja/">Julie Stevanja</a>.
POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
Producer: Nick Rowse, Forbes Street Studio

Her Black Book co-founders, Sali Sasi and Julie Stevanja ask their guests to share all the challenges they faced (and continue to face) as tech entrepreneurs, as well as the tips they’ve picked up as business owners over the past decade.

The Flipside

The Flipside, with Her Black Book, a podcast powered by Samsung Galaxy and presented by POPSUGAR Australia is hosted by entrepreneurs and twin sisters, Sali Sasi and Julie Stevanja. 

Joined by a different influential guest across business, brands and technology each week, Sali and Julie — who launched two wildly successful tech companies — Stylerunner and Her Black Book, ask their guests to share all the challenges they faced (and continue to face) as tech entrepreneurs, as well as the tips they’ve picked up as business owners over the past decade. 

Over eight episodes, Sali and Julie will lift the lid on the thrills and spills that come with building and working in a tech-driven business. You’ll learn how to make your tech business thrive, hearing from the likes of Sunroom co-founders Michelle Battersby and Lucy Mort, Anna Hoang, founder of Australian label Anna Quan, plus Lillian Ahenkan (aka Flex Mami), a media personality, author, and radio host of Flex and Froomes on CADA. 

Each week, The Flipside will serve up the whole story, deep diving into the philosophies and mindsets of successful entrepreneurs and creators. You’ll hear all about the highs, the lows and most importantly, their learnings.

This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com

Follow POPSUGAR Australia, Her Black Book, Samsung, Sali Sasi, and Julie Stevanja.

POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Producer: Nick Rowse, Forbes Street Studio  

The Flipside, with Her Black Book, a podcast powered by Samsung Galaxy and presented by POPSUGAR Australia is hosted by entrepreneurs and twin sisters, Sali Sasi and Julie Stevanja. Joined by a different influential guest across business, brands and technology each week, Sali and Julie — who launched two wildly successful tech companies — Stylerunner and Her Black Book, ask their guests to share all the challenges they faced (and continue to face) as tech entrepreneurs, as well as the tips they’ve picked up as business owners over the past decade. 
Over eight episodes, Sali and Julie will lift the lid on the thrills and spills that come with building and working in a tech-driven business. You’ll learn how to make your tech business thrive, hearing from the likes of Sunroom co-founders Michelle Battersby and Lucy Mort, Anna Hoang, founder of Australian label Anna Quan, plus Lillian Ahenkan (aka Flex Mami), a media personality, author, and radio host of Flex and Froomes on CADA. Each week, The Flipside will serve up the whole story, deep diving into the philosophies and mindsets of successful entrepreneurs and creators. You’ll hear all about the highs, the lows and most importantly, their learnings.
This podcast is presented by <a href="https://www.popsugar.com.au/">POPSUGAR.com.au</a> and sponsored by <a href="https://www.samsung.com/au/smartphones/galaxy-z/">Samsung Galaxy</a> Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com
Follow <a href="https://www.instagram.com/popsugarau">POPSUGAR Australia</a>, <a href="https://www.instagram.com/herblackbookau/">Her Black Book</a>, <a href="https://www.instagram.com/samsungau/">Samsung</a>, <a href="https://www.instagram.com/mrssalisasi/">Sali Sasi</a>, and <a href="https://www.instagram.com/juliestevanja/">Julie Stevanja</a>.
POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
Producer: Nick Rowse, Forbes Street Studio

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