In episode two of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Michelle Battersby and Lucy Mort, the co-founders of Sunroom, a platform dedicated to supporting women in securing their fortunes and futures.

After both relocating from Australia to Los Angeles, Lucy and Michelle launched Sunroom in February 2022 as a solution to the hyper-moderated social media platforms that disproportionately penalise women and non-binary creators. In this episode of The Flipside, the pair explain that launching a tech start-up doesn’t get any easier once the product is out in the world. In fact, since Sunroom launched, the app has changed a lot — it’s almost unrecognisable, thanks to the types of creators on the platform, as well as the new features on the app. 

In this episode, you’ll hear about: 
What it’s really like to move across the world to launch a tech start-up
Pivoting your marketing strategy post-launch
How to monetise your audience on Sunroom

In this episode, leak-proof underwear brand, Modibodi, is offering 15% off, sitewide, when you shop via the Her Black Book app. You have until midnight on Sunday 11 September to take advantage of the discount, so be quick!

This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com

Follow POPSUGAR Australia, Sali Sasi, and Julie Stevanja

POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Producer: Nick Rowse, Forbes Street Studio  

In episode two of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Michelle Battersby and Lucy Mort, the co-founders of <a href="https://sunroom.so/">Sunroom</a>, a platform dedicated to supporting women in securing their fortunes and futures.
After both relocating from Australia to Los Angeles, Lucy and Michelle launched Sunroom in February 2022 as a solution to the hyper-moderated social media platforms that disproportionately penalise women and non-binary creators. In this episode of The Flipside, the pair explain that launching a tech start-up doesn’t get any easier once the product is out in the world. In fact, since Sunroom launched, the app has changed a lot — it’s almost unrecognisable, thanks to the types of creators on the platform, as well as the new features on the app. 
In this episode, you’ll hear about: 
<ul>
<li aria-level="1">What it’s really like to move across the world to launch a tech start-up</li>
<li aria-level="1">Pivoting your marketing strategy post-launch</li>
<li aria-level="1">How to monetise your audience on Sunroom</li>
</ul>
In this episode, leak-proof underwear brand, <a href="https://www.modibodi.com/">Modibodi</a>, is offering 15% off, sitewide, when you shop via the Her Black Book app. You have until midnight on Sunday 11 September to take advantage of the discount, so be quick!
This podcast is presented by <a href="https://www.popsugar.com.au/">POPSUGAR.com.au</a> and sponsored by <a href="https://www.samsung.com/au/smartphones/galaxy-z/">Samsung Galaxy</a> Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at <a href="https://samsung.com/">Samsung.com</a>
Follow <a href="https://www.instagram.com/popsugarau">POPSUGAR Australia</a>, <a href="https://www.instagram.com/mrssalisasi/">Sali Sasi</a>, and <a href="https://www.instagram.com/juliestevanja/">Julie Stevanja</a>
POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
Producer: Nick Rowse, Forbes Street Studio

The Flipside, with Her Black Book, a podcast powered by Samsung Galaxy and presented by POPSUGAR Australia is hosted by entrepreneurs and twin sisters, Sali Sasi and Julie Stevanja. 

Joined by a different influential guest across business, brands and technology each week, Sali and Julie — who launched two wildly successful tech companies — Stylerunner and Her Black Book, ask their guests to share all the challenges they faced (and continue to face) as tech entrepreneurs, as well as the tips they’ve picked up as business owners over the past decade. 

Over eight episodes, Sali and Julie will lift the lid on the thrills and spills that come with building and working in a tech-driven business. You’ll learn how to make your tech business thrive, hearing from the likes of Sunroom co-founders Michelle Battersby and Lucy Mort, Anna Hoang, founder of Australian label Anna Quan, plus Lillian Ahenkan (aka Flex Mami), a media personality, author, and radio host of Flex and Froomes on CADA. 

Each week, The Flipside will serve up the whole story, deep diving into the philosophies and mindsets of successful entrepreneurs and creators. You’ll hear all about the highs, the lows and most importantly, their learnings.

This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com

Follow POPSUGAR Australia, Her Black Book, Samsung, Sali Sasi, and Julie Stevanja.

POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Producer: Nick Rowse, Forbes Street Studio 

The Flipside, with Her Black Book, a podcast powered by Samsung Galaxy and presented by POPSUGAR Australia is hosted by entrepreneurs and twin sisters, Sali Sasi and Julie Stevanja. Joined by a different influential guest across business, brands and technology each week, Sali and Julie — who launched two wildly successful tech companies — Stylerunner and Her Black Book, ask their guests to share all the challenges they faced (and continue to face) as tech entrepreneurs, as well as the tips they’ve picked up as business owners over the past decade. 
Over eight episodes, Sali and Julie will lift the lid on the thrills and spills that come with building and working in a tech-driven business. You’ll learn how to make your tech business thrive, hearing from the likes of Sunroom co-founders Michelle Battersby and Lucy Mort, Anna Hoang, founder of Australian label Anna Quan, plus Lillian Ahenkan (aka Flex Mami), a media personality, author, and radio host of Flex and Froomes on CADA. Each week, The Flipside will serve up the whole story, deep diving into the philosophies and mindsets of successful entrepreneurs and creators. You’ll hear all about the highs, the lows and most importantly, their learnings.
This podcast is presented by <a href="https://www.popsugar.com.au/">POPSUGAR.com.au</a> and sponsored by <a href="https://www.samsung.com/au/smartphones/galaxy-z/">Samsung Galaxy</a> Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com
Follow <a href="https://www.instagram.com/popsugarau">POPSUGAR Australia</a>, <a href="https://www.instagram.com/herblackbookau/">Her Black Book</a>, <a href="https://www.instagram.com/samsungau/">Samsung</a>, <a href="https://www.instagram.com/mrssalisasi/">Sali Sasi</a>, and <a href="https://www.instagram.com/juliestevanja/">Julie Stevanja</a>.
POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
Producer: Nick Rowse, Forbes Street Studio

Her Black Book co-founders, Sali Sasi and Julie Stevanja ask their guests to share all the challenges they faced (and continue to face) as tech entrepreneurs, as well as the tips they’ve picked up as business owners over the past decade.

The Flipside

The Flipside, with Her Black Book, a podcast powered by Samsung Galaxy and presented by POPSUGAR Australia is hosted by entrepreneurs and twin sisters, Sali Sasi and Julie Stevanja. 

Joined by a different influential guest across business, brands and technology each week, Sali and Julie — who launched two wildly successful tech companies — Stylerunner and Her Black Book, ask their guests to share all the challenges they faced (and continue to face) as tech entrepreneurs, as well as the tips they’ve picked up as business owners over the past decade. 

Over eight episodes, Sali and Julie will lift the lid on the thrills and spills that come with building and working in a tech-driven business. You’ll learn how to make your tech business thrive, hearing from the likes of Sunroom co-founders Michelle Battersby and Lucy Mort, Anna Hoang, founder of Australian label Anna Quan, plus Lillian Ahenkan (aka Flex Mami), a media personality, author, and radio host of Flex and Froomes on CADA. 

Each week, The Flipside will serve up the whole story, deep diving into the philosophies and mindsets of successful entrepreneurs and creators. You’ll hear all about the highs, the lows and most importantly, their learnings.

This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com

Follow POPSUGAR Australia, Her Black Book, Samsung, Sali Sasi, and Julie Stevanja.

POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Producer: Nick Rowse, Forbes Street Studio  

The Flipside, with Her Black Book, a podcast powered by Samsung Galaxy and presented by POPSUGAR Australia is hosted by entrepreneurs and twin sisters, Sali Sasi and Julie Stevanja. Joined by a different influential guest across business, brands and technology each week, Sali and Julie — who launched two wildly successful tech companies — Stylerunner and Her Black Book, ask their guests to share all the challenges they faced (and continue to face) as tech entrepreneurs, as well as the tips they’ve picked up as business owners over the past decade. 
Over eight episodes, Sali and Julie will lift the lid on the thrills and spills that come with building and working in a tech-driven business. You’ll learn how to make your tech business thrive, hearing from the likes of Sunroom co-founders Michelle Battersby and Lucy Mort, Anna Hoang, founder of Australian label Anna Quan, plus Lillian Ahenkan (aka Flex Mami), a media personality, author, and radio host of Flex and Froomes on CADA. Each week, The Flipside will serve up the whole story, deep diving into the philosophies and mindsets of successful entrepreneurs and creators. You’ll hear all about the highs, the lows and most importantly, their learnings.
This podcast is presented by <a href="https://www.popsugar.com.au/">POPSUGAR.com.au</a> and sponsored by <a href="https://www.samsung.com/au/smartphones/galaxy-z/">Samsung Galaxy</a> Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com
Follow <a href="https://www.instagram.com/popsugarau">POPSUGAR Australia</a>, <a href="https://www.instagram.com/herblackbookau/">Her Black Book</a>, <a href="https://www.instagram.com/samsungau/">Samsung</a>, <a href="https://www.instagram.com/mrssalisasi/">Sali Sasi</a>, and <a href="https://www.instagram.com/juliestevanja/">Julie Stevanja</a>.
POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
Producer: Nick Rowse, Forbes Street Studio

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