In episode two of The Flipside, hosts Sali Sasi and Julie Stevanja are joined by Michelle Battersby and Lucy Mort, the co-founders of Sunroom, a platform dedicated to supporting women in securing their fortunes and futures.

After both relocating from Australia to Los Angeles, Lucy and Michelle launched Sunroom in February 2022 as a solution to the hyper-moderated social media platforms that disproportionately penalise women and non-binary creators. In this episode of The Flipside, the pair explain that launching a tech start-up doesn’t get any easier once the product is out in the world. In fact, since Sunroom launched, the app has changed a lot — it’s almost unrecognisable, thanks to the types of creators on the platform, as well as the new features on the app. 

In this episode, you’ll hear about: 

• What it’s really like to move across the world to launch a tech start-up
• Pivoting your marketing strategy post-launch
• How to monetise your audience on Sunroom

In this episode, leak-proof underwear brand, Modibodi, is offering 15% off, sitewide, when you shop via the Her Black Book app. You have until midnight on Sunday 11 September to take advantage of the discount, so be quick!

This podcast is presented by POPSUGAR.com.au and sponsored by Samsung Galaxy Z Fold4 and Z Flip4. It’s time to unfold your world. Available now at Samsung.com

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POPSUGAR Australia, Sali Sasi, and Julie Stevanja acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Producer: Nick Rowse, Forbes Street Studio