In this conversation, AT&T Executive Vice President and General Manager of Mass Markets, Jenifer Robertson, discusses how the company is reshaping connectivity through a customer-first strategy across wireless and fiber. Robertson outlines AT&T’s approach to serving more than 100 million customers daily, highlighting how customer experience, network reliability, and simplified pricing are driving decision-making at scale.

The discussion explores key initiatives including multi-gig fiber expansion, simplified pricing with no contracts, and the launch of the AT&T Guarantee—an industry-first commitment covering network reliability, customer service, and price value. Robertson also explains how convergence between fiber and wireless enables innovations such as automatic internet backup, AI-driven Wi-Fi personalization, and connected home services.

From frontline leadership to enterprise-scale transformation, Robertson shares insights on managing large teams, driving cultural change, and taking bold, public commitments to improve customer trust. The conversation offers a clear view into AT&T’s roadmap for connectivity, convergence, and customer experience as the company looks ahead to 2026.

In this conversation, AT&amp;T Executive Vice President and General Manager of Mass Markets, Jenifer Robertson, discusses how the company is reshaping connectivity through a customer-first strategy across wireless and fiber. Robertson outlines AT&amp;T&rsquo;s approach to serving more than 100 million customers daily, highlighting how customer experience, network reliability, and simplified pricing are driving decision-making at scale.
The discussion explores key initiatives including multi-gig fiber expansion, simplified pricing with no contracts, and the launch of the AT&amp;T Guarantee&mdash;an industry-first commitment covering network reliability, customer service, and price value. Robertson also explains how convergence between fiber and wireless enables innovations such as automatic internet backup, AI-driven Wi-Fi personalization, and connected home services.
From frontline leadership to enterprise-scale transformation, Robertson shares insights on managing large teams, driving cultural change, and taking bold, public commitments to improve customer trust. The conversation offers a clear view into AT&amp;T&rsquo;s roadmap for connectivity, convergence, and customer experience as the company looks ahead to 2026.

Join host Diana Goovaerts and other Fierce Network editors as they explore the stories behind some of the hottest topics in tech and telecom. Want the inside scoop on broadband, wireless, artificial intelligence and cloud? You'll find it here.

Join host Diana Goovaerts and other Fierce Network editors as they explore the stories behind some of the hottest topics in tech and telecom. Want the inside scoop on broadband, wireless, artificial intelligence and cloud? You'll find it here.

Host Alejandro Piñero leads in-depth discussions on 5G connectivity, AI, networking and more.

The Five Nine

Join host Diana Goovaerts and other Fierce Network editors as they explore the stories behind some of the hottest topics in tech and telecom. Want the inside scoop on broadband, wireless, artificial intelligence and cloud? You'll find it here.

AT&T’s Jenifer Robertson explains how customer-first strategy, fiber, 5G, and the AT&T Guarantee are reshaping connectivity at scale.