In this sponsored episode of The Five Nine, Fierce Networks contributor Daniel Frankel sits down with Hemanth Sampath, VP of Engineering at Qualcomm, to explore how 6G will unlock new user-experiences and operator services.

Sampath outlines a shift from app-based smartphone content consumption to AI-agent driven, natural interactions – extending to AR glasses & wearables. This evolution will drive a surge in overall traffic, especially uplink, that 6G is designed to support. He also explains how AI-native protocols, collaborative communications and distributed compute will improve user experiences.

For operators, the rise of edge AI and network digital twins presents opportunities to reduce operational costs and generate new new revenue streams through sensing and inferencing services.

Finally, Sampath shares how Qualcomm is leading the way with XR cellular trials, on-device AI innovations, and cutting-edge 6G research. Tune in to discover how AI and 6G will reshape connectivity in the decade ahead.