I think they've done an incredible job the last couple of years, because not only are guy's using it, they're using it successfully, and certainly on the tour. When anyone has some success, we all look, you know, whether it's a new shaft in Rory's driver or you know, Lucas Glover's new potter, We're all looking at what they're doing to see if that's the secret.

I think they've done an incredible job the last couple of years, because not only are guy's using it, they're using it successfully, and certainly on the tour. When anyone has some success, we all look, you know, whether it's a new shaft in Rory's driver or you know, Lucas Glover's new potter, We're all looking at what they're doing to see if that's the secret.

Put another log on the fire.

Put another log on the fire.

Nobody here is given time. Welcome to the fire pit with Matt Chanella. In part three of this podcast series, we were getting to lucky break number four in the life and times of Lab Golf, the boutique putter company that was hatched in the garage of Bill Pressey in twenty twelve. Lie Angle the Balance was Pressey's answer to a bad case of the yips and the solution to what he considered false marketing by Golf's OEMs original equipment manufacturers. After Sam Hun and his family bought into the company in twenty eighteen, and after grinding through some of the growing pains of marketing the logo, manufacturing efficiency and getting it into the hands and bags of tour pros, it was twenty nineteen when lab Golf started gaining some significant momentum. At this point. It's worth noting that lab Golf doesn't pay people to use their putters. I'm not getting paid by lab Golf to tell this story. As I explained in episode one, I had a college friend who tipped me off to the technology in twenty eighteen, and after Lucas Glover won back to back PGA Tour events in August of twenty twenty three, I decided to make some calls, and as of February twenty twenty four, I haven't stopped making calls. I'm eighteen interviews into this story and it keeps going, keeps getting better. I do have a deal with Dormy Workshop, who sponsors this podcast. The Canadian based company only makes handmade leather goods such as custom headcovers and accessories. For their complete collection of originals headcovers and classics, go to Dormy workshop dot com and use promo code fire Pit fifteen for fifteen percent off your next purchase. Okay, it's safe to say Bill Pressey's invention in Sam Han's marketing have stormed the gates of putting technology and results. Tim Wilkinson, Jeff Sloman Von Taylor Kelly Slater and his relationship with Adam Scott is a big reason for lab Golf's success. Again, here's Slater, the eleven time World Champion of surfing, on the impact the putter had on his game and how it ultimately influenced his playing partner at the twenty nineteen AT and T Pebble Beach Pro Am.

Nobody here is given time. Welcome to the fire pit with Matt Chanella. In part three of this podcast series, we were getting to lucky break number four in the life and times of Lab Golf, the boutique putter company that was hatched in the garage of Bill Pressey in twenty twelve. Lie Angle the Balance was Pressey's answer to a bad case of the yips and the solution to what he considered false marketing by Golf's OEMs original equipment manufacturers. After Sam Hun and his family bought into the company in twenty eighteen, and after grinding through some of the growing pains of marketing the logo, manufacturing efficiency and getting it into the hands and bags of tour pros, it was twenty nineteen when lab Golf started gaining some significant momentum. At this point. It's worth noting that lab Golf doesn't pay people to use their putters. I'm not getting paid by lab Golf to tell this story. As I explained in episode one, I had a college friend who tipped me off to the technology in twenty eighteen, and after Lucas Glover won back to back PGA Tour events in August of twenty twenty three, I decided to make some calls, and as of February twenty twenty four, I haven't stopped making calls. I'm eighteen interviews into this story and it keeps going, keeps getting better. I do have a deal with Dormy Workshop, who sponsors this podcast. The Canadian based company only makes handmade leather goods such as custom headcovers and accessories. For their complete collection of originals headcovers and classics, go to Dormy workshop dot com and use promo code fire Pit fifteen for fifteen percent off your next purchase. Okay, it's safe to say Bill Pressey's invention in Sam Han's marketing have stormed the gates of putting technology and results. Tim Wilkinson, Jeff Sloman Von Taylor Kelly Slater and his relationship with Adam Scott is a big reason for lab Golf's success. Again, here's Slater, the eleven time World Champion of surfing, on the impact the putter had on his game and how it ultimately influenced his playing partner at the twenty nineteen AT and T Pebble Beach Pro Am.

I've just spoken about the club to anyone and anyone who wants to listen, and generally I'll just play with people and they'll see me roll the ball and just roll so pure off the club that they can't help but ask about it, and you know, to get to the point with Adam, That's that's how it happened with Adam.

I've just spoken about the club to anyone and anyone who wants to listen, and generally I'll just play with people and they'll see me roll the ball and just roll so pure off the club that they can't help but ask about it, and you know, to get to the point with Adam, That's that's how it happened with Adam.

I was playing with him.

I was playing with him.

We were paired in the same group at Pebble for three days, and at the end of the third day, he goes, Man, you gotta just show me that club. You got to just show me like how it works for you and go on the putting grain and just just tell me. Because he goes to the ball is just rolling so pure off your club. And I was making all sorts of putts. I didn't strike the ball very well and I wasn't scoring great, but I was making putts.

We were paired in the same group at Pebble for three days, and at the end of the third day, he goes, Man, you gotta just show me that club. You got to just show me like how it works for you and go on the putting grain and just just tell me. Because he goes to the ball is just rolling so pure off your club. And I was making all sorts of putts. I didn't strike the ball very well and I wasn't scoring great, but I was making putts.

Adam Scott turned pro in two thousand. He has fourteen PGA Tour wins, which includes the twenty thirteen Masters. In twenty fourteen, he was number one in the world for eleven weeks. He is number seven on the PGA Tour's list of career earnings at sixty three million, nine hundred and thirteen thousand, three hundred and twenty five dollars.

Adam Scott turned pro in two thousand. He has fourteen PGA Tour wins, which includes the twenty thirteen Masters. In twenty fourteen, he was number one in the world for eleven weeks. He is number seven on the PGA Tour's list of career earnings at sixty three million, nine hundred and thirteen thousand, three hundred and twenty five dollars.

I mean, the first time it clearly sticks out to me was was it Pebble Beach in twenty nineteen at the at and T pro am playing in a group with Kelly who was using one. But I played with him a bit before that, so he I know he was using it for a while before that, But I don't know that I took that much notice. But I certainly did that week at Pebble because well, as you'd know and have probably experienced, like a wet February pebble beach green can get a little bumpy and everyone struggles time to time putting on that surface with the ball bouncing around. And played three days with Kelly and between myself, the other pro and any of the amateurs Kelly rolled the ball better than all of us, and I have played with him and he is a good player. However, you know, I still think the pros could probably out put Kelly's slater, but he is very good and he rolled it better, and I thought there must be something in his equipment that is helping him.

I mean, the first time it clearly sticks out to me was was it Pebble Beach in twenty nineteen at the at and T pro am playing in a group with Kelly who was using one. But I played with him a bit before that, so he I know he was using it for a while before that, But I don't know that I took that much notice. But I certainly did that week at Pebble because well, as you'd know and have probably experienced, like a wet February pebble beach green can get a little bumpy and everyone struggles time to time putting on that surface with the ball bouncing around. And played three days with Kelly and between myself, the other pro and any of the amateurs Kelly rolled the ball better than all of us, and I have played with him and he is a good player. However, you know, I still think the pros could probably out put Kelly's slater, but he is very good and he rolled it better, and I thought there must be something in his equipment that is helping him.

Man.

Man.

I think I had a round in spyglass. I had around a spy glass. I think I had twenty two putts, and granted I missed a couple of greens real close, you know, so I was putting from off the green and they're not counted as a putt, so maybe was like twenty seven to twenty eight putts from the ones who included off the green. But point being that I just get so confident with the thing and I just start when I'm on, I just start making everything.

I think I had a round in spyglass. I had around a spy glass. I think I had twenty two putts, and granted I missed a couple of greens real close, you know, so I was putting from off the green and they're not counted as a putt, so maybe was like twenty seven to twenty eight putts from the ones who included off the green. But point being that I just get so confident with the thing and I just start when I'm on, I just start making everything.

And I did the.

And I did the.

Same thing at Tahoe. I played that tournament up there, and I didn't score very well. I was really nervous and not striking the ball well and missing lots of greens.

Same thing at Tahoe. I played that tournament up there, and I didn't score very well. I was really nervous and not striking the ball well and missing lots of greens.

But man, I made everything on those greens.

But man, I made everything on those greens.

And yeah, I just people just I play with friends and they see the ball roll off the club and.

And yeah, I just people just I play with friends and they see the ball roll off the club and.

They want to try it. It's just that simple.

They want to try it. It's just that simple.

Back to Adam Scott at Pebble Beach in twenty nineteen, how did you then sort of start start you know, thinking let me let me check that out, or did you get you go to the practice putting green or what was the next step?

Back to Adam Scott at Pebble Beach in twenty nineteen, how did you then sort of start start you know, thinking let me let me check that out, or did you get you go to the practice putting green or what was the next step?

Yeah?

Yeah?

I obviously I hit a few on the putting green with Kelly's putter. And you know, Kelly is so thoughtful about every part of his life really but certainly about his surfing, but that carries over into his golf and he has a theory and a process and you know he walked me through all of that and how he got to putting the way he parts with the lab and you know, just getting as pure a role as he possibly can. And it was helpful insight into starting to use what I think traditionally we would say is a pretty radical putter and a good start point to see what that technology can do.

I obviously I hit a few on the putting green with Kelly's putter. And you know, Kelly is so thoughtful about every part of his life really but certainly about his surfing, but that carries over into his golf and he has a theory and a process and you know he walked me through all of that and how he got to putting the way he parts with the lab and you know, just getting as pure a role as he possibly can. And it was helpful insight into starting to use what I think traditionally we would say is a pretty radical putter and a good start point to see what that technology can do.

You know, And you've.

You know, And you've.

Got to give credit Kelly a lot of credit that, like he's deep dived into lab putters or putters in general to find the best one he can.

Got to give credit Kelly a lot of credit that, like he's deep dived into lab putters or putters in general to find the best one he can.

Would you consider yourself like an equipment geek, Like are you into sort of the like technology of things or are you more of like a field guy.

Would you consider yourself like an equipment geek, Like are you into sort of the like technology of things or are you more of like a field guy.

No, I'm I'm more of an equipment guy. I mean, I think you have to have feel obviously for length and you know that kind of thing. Excuse me, just traffic here. Yeah, I think you have to have some feel in your game. Obviously there's there's not a connection with what's going on. But I'm more of a equipment kind of guy.

No, I'm I'm more of an equipment guy. I mean, I think you have to have feel obviously for length and you know that kind of thing. Excuse me, just traffic here. Yeah, I think you have to have some feel in your game. Obviously there's there's not a connection with what's going on. But I'm more of a equipment kind of guy.

You know, I really believe in the technologies.

You know, I really believe in the technologies.

You have to you have to look at what the ball does now and how far these drivers are hitting it, and then you know, and obviously you have to pair that with technology, with with technique and skill. But when I read about lab Golf and how and then saw the Revealer with Sam using that on YouTube and showing how the club doesn't spin, you know, I mean a lot of people will talk about a face balance putter. I don't even know why face balance is a thing people say about a putter.

You have to you have to look at what the ball does now and how far these drivers are hitting it, and then you know, and obviously you have to pair that with technology, with with technique and skill. But when I read about lab Golf and how and then saw the Revealer with Sam using that on YouTube and showing how the club doesn't spin, you know, I mean a lot of people will talk about a face balance putter. I don't even know why face balance is a thing people say about a putter.

It means nothing.

It means nothing.

It means that when you hold the club up it lays horizontally like flat to the horizon. It doesn't actually do anything through this stroke and most of those are to heavy and the toe flip's over. So when you use that revealer. You'll see that the club's just spin. That's the most remarkable thing. I think that should sell anyone because if you can just have the club and just hold it and as it goes through the stroke, it just stays wherever you square the face up to.

It means that when you hold the club up it lays horizontally like flat to the horizon. It doesn't actually do anything through this stroke and most of those are to heavy and the toe flip's over. So when you use that revealer. You'll see that the club's just spin. That's the most remarkable thing. I think that should sell anyone because if you can just have the club and just hold it and as it goes through the stroke, it just stays wherever you square the face up to.

I don't know what else you want to putter.

I don't know what else you want to putter.

It's not like any everyday amateur, right. This guy's an eleven time world champion, so he's you know what I mean, like he's a master at his craft. And so for him, I guess that's probably what sort of validated it early. For you, I would assume, is that the fact that he could articulate or talk through or have some sort of ye the language around how and why he was using it, was that why it was resonating with you, not only the results.

It's not like any everyday amateur, right. This guy's an eleven time world champion, so he's you know what I mean, like he's a master at his craft. And so for him, I guess that's probably what sort of validated it early. For you, I would assume, is that the fact that he could articulate or talk through or have some sort of ye the language around how and why he was using it, was that why it was resonating with you, not only the results.

Yeah, absolutely, I mean, you know, just starting with a level of respect for what he's been able to achieve in his field, but then having played a fair bit of golf with him over the last twenty years or fifteen years at that point, and understanding he's very good golfer and he's not afraid to experiment with things to get better. And I admire.

Yeah, absolutely, I mean, you know, just starting with a level of respect for what he's been able to achieve in his field, but then having played a fair bit of golf with him over the last twenty years or fifteen years at that point, and understanding he's very good golfer and he's not afraid to experiment with things to get better. And I admire.

That because you know, we all can get a bit stuck in our ways with things, and he put the time in to get there and the fact, yeah, like you said, he was able to communicate what this putter can do that other putters can't do. And I thought that was pretty impressive. That was a good pitch from him. So I bought into that for sure, and I ordered one up straight away and I got it the next week when Wednesday at Riviera.

That because you know, we all can get a bit stuck in our ways with things, and he put the time in to get there and the fact, yeah, like you said, he was able to communicate what this putter can do that other putters can't do. And I thought that was pretty impressive. That was a good pitch from him. So I bought into that for sure, and I ordered one up straight away and I got it the next week when Wednesday at Riviera.

How'd that process go in terms of like ordering or getting something to your you know, specifics or liking or you know how you know, I mean for you to make that change and like get that? How does how does that? How did that? How that? How that work? Yeah?

How'd that process go in terms of like ordering or getting something to your you know, specifics or liking or you know how you know, I mean for you to make that change and like get that? How does how does that? How did that? How that? How that work? Yeah?

Kelly put me in touch with Sam from Lab and Sam was there in l A.

Kelly put me in touch with Sam from Lab and Sam was there in l A.

And based off what he'd seen from me putting, created a few different options for me. And I basically said, just give me the same thing Kelly had because that was looking pretty good and rolling good. But he felt, you know a couple of different angles and lengths might be appropriate. Uh, And you know, it felt great straight away. I didn't have the guts to pick it up Wednesday night and put it in play that week in LA but I did use it then, uh, from the Florida Swing on through the Masters that year, and that was the directed force, which is their kind of original, you know, large headed zero pork Putter.

And based off what he'd seen from me putting, created a few different options for me. And I basically said, just give me the same thing Kelly had because that was looking pretty good and rolling good. But he felt, you know a couple of different angles and lengths might be appropriate. Uh, And you know, it felt great straight away. I didn't have the guts to pick it up Wednesday night and put it in play that week in LA but I did use it then, uh, from the Florida Swing on through the Masters that year, and that was the directed force, which is their kind of original, you know, large headed zero pork Putter.

Back to Sam Han for his recollection of how and why Adam Scott became a believer.

Back to Sam Han for his recollection of how and why Adam Scott became a believer.

I got a call. I was at Riviera and you know, this is Adam Scott. Can you meet me in the locker room?

I got a call. I was at Riviera and you know, this is Adam Scott. Can you meet me in the locker room?

Fuck?

Fuck?

Yeah, Adam Scott, I can meet you in the locker room.

Yeah, Adam Scott, I can meet you in the locker room.

And it was probably more like, who the fuck is impersonating Adam Scott and tell me me being the locker.

And it was probably more like, who the fuck is impersonating Adam Scott and tell me me being the locker.

I was fortunate enough that Kelly gave me a heads up he might be calling. But yes, I probably would have been, you know, yes, hung up on him being like a fuck yourself. I have better things to do than deal with the prank caller. But no, and so yeah he comes. That was actually a really funny introduction for me anyway. You know, it says, meeting a lot of room round, you know whatever. Two o'clock. I go in there and ask the locker om intend to where Adam's locker is. And I go over there and he's talking with the foot Joy guys, and Adam's in his underwear talking shoes and like I'm like, hi, he kind of you know, acknowledges me. But he's talking to the foot joy guys and like, I mean, we're fucking ever, like they're just talking. I don't, like, I have no idea how there could be that much to talk about with a fucking shoe. And there's like two guys and they're like, you know, like this and they're holding up shoes and they're talking toe boxes and heel relief, and I'm like Jesus Christ and I'm just like, oh my god, when with this conversation and I swear to God it went on for twenty minutes and I'm just sitting there. So I sit down like on this bench behind it and behind the two of them, and I'm like, you know, I don't know, probably on my phone, are just kind of looking down. The foot Joye guys walk away, and before I have a chance to get up, Adam in his underwear like throws a leg up on the bench right next to me, you know, and it's like kind of corners me in, and like, you know, if there's a if there's a guy that's going to make a heatero dude question his sexuality. It's Adam Scott. I mean, here's this just like a Donnis man, you know, half naked standing in front of me like Hi, I'm Adam Scott and I'm like and I'm like, I'm like trapped in there, like I couldn't even stand up. So that was Yeah, that was really really fun. We talked for a while. That was a really good week too. Ernie Els gave us a gave us a go that week. Adam did too, and then He'll said something, he said something I'll never ever forget that week. He didn't he didn't actually put it in play that week, and he played very well. I think he finished second or something with an armlock, which I was super bummed about because I was like, ah, fuck, you just putted really good, like probably there goes my opportunity. Uh. And then later I get a call from him and he had been testing it that then, and then I think he went to he went to the Honda, and Bill was at the Honda with him, found a putter. And then I got a call from a few days later for no reason at all. He just called up and he said, I'm going to win the Masters with this part of.

I was fortunate enough that Kelly gave me a heads up he might be calling. But yes, I probably would have been, you know, yes, hung up on him being like a fuck yourself. I have better things to do than deal with the prank caller. But no, and so yeah he comes. That was actually a really funny introduction for me anyway. You know, it says, meeting a lot of room round, you know whatever. Two o'clock. I go in there and ask the locker om intend to where Adam's locker is. And I go over there and he's talking with the foot Joy guys, and Adam's in his underwear talking shoes and like I'm like, hi, he kind of you know, acknowledges me. But he's talking to the foot joy guys and like, I mean, we're fucking ever, like they're just talking. I don't, like, I have no idea how there could be that much to talk about with a fucking shoe. And there's like two guys and they're like, you know, like this and they're holding up shoes and they're talking toe boxes and heel relief, and I'm like Jesus Christ and I'm just like, oh my god, when with this conversation and I swear to God it went on for twenty minutes and I'm just sitting there. So I sit down like on this bench behind it and behind the two of them, and I'm like, you know, I don't know, probably on my phone, are just kind of looking down. The foot Joye guys walk away, and before I have a chance to get up, Adam in his underwear like throws a leg up on the bench right next to me, you know, and it's like kind of corners me in, and like, you know, if there's a if there's a guy that's going to make a heatero dude question his sexuality. It's Adam Scott. I mean, here's this just like a Donnis man, you know, half naked standing in front of me like Hi, I'm Adam Scott and I'm like and I'm like, I'm like trapped in there, like I couldn't even stand up. So that was Yeah, that was really really fun. We talked for a while. That was a really good week too. Ernie Els gave us a gave us a go that week. Adam did too, and then He'll said something, he said something I'll never ever forget that week. He didn't he didn't actually put it in play that week, and he played very well. I think he finished second or something with an armlock, which I was super bummed about because I was like, ah, fuck, you just putted really good, like probably there goes my opportunity. Uh. And then later I get a call from him and he had been testing it that then, and then I think he went to he went to the Honda, and Bill was at the Honda with him, found a putter. And then I got a call from a few days later for no reason at all. He just called up and he said, I'm going to win the Masters with this part of.

This year, and what was the feedback you were getting from from your peers? You know, what what was that? What was what was there? Some raised eyes and some eyebrows and some thoughts on like what.

This year, and what was the feedback you were getting from from your peers? You know, what what was that? What was what was there? Some raised eyes and some eyebrows and some thoughts on like what.

Yeah, yeah, for sure, I think at that point.

Yeah, yeah, for sure, I think at that point.

You know, I've been on tour a long time and I've seen when when other guys had made some pretty radical changes. And of course, you know about ten years before I'd changed to use a long potter, and that certainly raised some eyebrows, so I was used to that, you know. Now this was another direction completely with there's a fair bit of stuff going on with the lab from the grip to the head, other angles in between, and being so non traditional it raises eyebrows for sure. But I just I just had this. It's like this, you know, if you can embrace what this part of does and stay out of your own way, the results could come. And I just had this feeling and I said it to Sam, although it didn't pan out, but like, this was the putter that can win around Augusta because it's just put such a good role on it, and the size and everything makes it so versatile from in and around the greens, which is tricky at Augusta because it's so slow off the green then onto such a fast surface, and chipping from certain positions at Augusta is very difficult.

You know, I've been on tour a long time and I've seen when when other guys had made some pretty radical changes. And of course, you know about ten years before I'd changed to use a long potter, and that certainly raised some eyebrows, so I was used to that, you know. Now this was another direction completely with there's a fair bit of stuff going on with the lab from the grip to the head, other angles in between, and being so non traditional it raises eyebrows for sure. But I just I just had this. It's like this, you know, if you can embrace what this part of does and stay out of your own way, the results could come. And I just had this feeling and I said it to Sam, although it didn't pan out, but like, this was the putter that can win around Augusta because it's just put such a good role on it, and the size and everything makes it so versatile from in and around the greens, which is tricky at Augusta because it's so slow off the green then onto such a fast surface, and chipping from certain positions at Augusta is very difficult.

I asked Adam Scott to talk about the feel and why this could ultimately become his gamer.

I asked Adam Scott to talk about the feel and why this could ultimately become his gamer.

I think the standout thing when anybody first puts with a lab putter is the smoothness of the stroke, especially in the transition from the back swing to the through swing. Because of the unique balance that lab putters have. That smoothness in transition is noticeable. And you know, now I'm just used to it because I've put it with a lamb putter for.

I think the standout thing when anybody first puts with a lab putter is the smoothness of the stroke, especially in the transition from the back swing to the through swing. Because of the unique balance that lab putters have. That smoothness in transition is noticeable. And you know, now I'm just used to it because I've put it with a lamb putter for.

A long time.

A long time.

But I think when you first pick it up, that is the different feeling. Forgetting forgetting the angles and head shapes, which are quite radical generally, I think the feeling of the stroke is different, so you know there's something there and if your mind is open and willing to explore that, I think there's the benefit comes from there.

But I think when you first pick it up, that is the different feeling. Forgetting forgetting the angles and head shapes, which are quite radical generally, I think the feeling of the stroke is different, so you know there's something there and if your mind is open and willing to explore that, I think there's the benefit comes from there.

So he putted with it at Handah. He played very well. He actually had a chance to win the players that year. Rinsed one on whatever it was, eleven with the is apart five with the angled water or whatever and kind of took him out of it, but he putted beautifully. And this is a short putter, by the way, This wasn't a broomsticks the regular conventional directed force. And all of a sudden we're on the map. Out of Scott is using this big red giant potter. What the hell is that thing? We're getting articles, we're getting pressed, w RX is taking pictures and and it's a real thing. It's happening, And now our sales is really starting to go up. We're actually selling putters, like really really moving them.

So he putted with it at Handah. He played very well. He actually had a chance to win the players that year. Rinsed one on whatever it was, eleven with the is apart five with the angled water or whatever and kind of took him out of it, but he putted beautifully. And this is a short putter, by the way, This wasn't a broomsticks the regular conventional directed force. And all of a sudden we're on the map. Out of Scott is using this big red giant potter. What the hell is that thing? We're getting articles, we're getting pressed, w RX is taking pictures and and it's a real thing. It's happening, And now our sales is really starting to go up. We're actually selling putters, like really really moving them.

After Adam Scott and after this is happening, and this shit's hitting the fan at like like now you're peeking out at like how many putters a month? Or like, can you give me some sort of quantifiable like number that that that speaks to success?

After Adam Scott and after this is happening, and this shit's hitting the fan at like like now you're peeking out at like how many putters a month? Or like, can you give me some sort of quantifiable like number that that that speaks to success?

Like I want to say, actually, can check I can get somewhat of a reference here real quick.

Like I want to say, actually, can check I can get somewhat of a reference here real quick.

Just yeah, just to you go from like kind of roughly four hundred into in existence.

Just yeah, just to you go from like kind of roughly four hundred into in existence.

You know, I think I remember sometime around then Postmasters twenty nineteen. I remember we got an order from a Korean guy for one hundred putters, and we were like, holy fucking shit, how the war old, are we going to make one hundred putters in three weeks? So, you know, I think at the time a really good day for us was like five to seven orders in a day. So yeah, I think we were probably making one hundred putters a month at that point.

You know, I think I remember sometime around then Postmasters twenty nineteen. I remember we got an order from a Korean guy for one hundred putters, and we were like, holy fucking shit, how the war old, are we going to make one hundred putters in three weeks? So, you know, I think at the time a really good day for us was like five to seven orders in a day. So yeah, I think we were probably making one hundred putters a month at that point.

Maybe.

Maybe.

So in April, Rol's around, Adam's putting good, he's hitting the ball good. And this is the twenty nineteen Masters, which we all know Tiger won, and uh uh leading after day one, my phone's ringing off the hook, I got Textcalo or the phone's blown up, the emails blown up. Orders are coming in like fucking crazy because the cameras around, because he's a past champion, it's a big, ugly red putter, and we're freaking out. And then day two Friday, I believe there was like six or seven people tied for the lead after Friday, and Adam was one of them. And on that Friday he had made a bomb on six pen was all the way back right and he bere for maybe one of the Part three is on the front. Just this monster putt that was on, you know, every fifteen minutes on Golf Channel. They were showing this putt and yeah, phones ringing off the hook. Shit's getting crazy. Now we get our first, real, real bad break. So Adam at the time was traveling with three different putters. He had a broomstick, he had an armlock, and he had our DF and he was working on.

So in April, Rol's around, Adam's putting good, he's hitting the ball good. And this is the twenty nineteen Masters, which we all know Tiger won, and uh uh leading after day one, my phone's ringing off the hook, I got Textcalo or the phone's blown up, the emails blown up. Orders are coming in like fucking crazy because the cameras around, because he's a past champion, it's a big, ugly red putter, and we're freaking out. And then day two Friday, I believe there was like six or seven people tied for the lead after Friday, and Adam was one of them. And on that Friday he had made a bomb on six pen was all the way back right and he bere for maybe one of the Part three is on the front. Just this monster putt that was on, you know, every fifteen minutes on Golf Channel. They were showing this putt and yeah, phones ringing off the hook. Shit's getting crazy. Now we get our first, real, real bad break. So Adam at the time was traveling with three different putters. He had a broomstick, he had an armlock, and he had our DF and he was working on.

Direct Force.

Direct Force.

Yes, sorry, directed Force. So we kept then. Yeah, way back when we rebranded, we didn't want to lose the little bit of name recognition that we had, so we named the company Lab and then we named this particular model, which used to be called the Reno, we named it the Directed Force. So, uh, yeah, He's traveling with the DF, a Cameron armlock, and a Cameron broomstick, and and he was switching around and he kind of had in his head that certain conditions were better with certain putters, and YadA YadA. Saturday Momore he gets up and somebody tells him's supposed to rain, and he had it in his head that he putt it better with an armlock when the greens were a little slower. So Kad is John the money at the time, and he has John go grab the armlock. They spent about an hour dialing it in and armlock is a very different technique. You got the shaft running against your forearm, which creates shaftling and generally creates a very different ball position. And so he dials in this arm lock, and then right before he's about to tee off, decides he wants to go with the DF. John runs back to the locker room, grabs a DF. I don't even know if he hit any puts with it, puts it in the bag and actually made a nice one in the first hole, and then after that proceeds to miss everything short and right, and I get on camera. I get him on camera, and I had a video of him from the day before in the video on that Saturday, and I mean the ball had moved back six inches like it was like a subtle thing. I mean, it was a completely completely different setup because he'd you know, been screwed around that armlock, and that was whereas I was seeing the ball that day, and and he's just squeezing these things short right, short, right, short right. And then on sixteen he missed about an eighteen inch putt and that actually had nothing to do with anything other than he got completely fucked and you don't I could hear it on the broadcast barely, and he talked about it after we kind of debriefed the thing. But he got nailed by a roar right in the middle of his you know, backswing, like a loud tiger had done something crazy and just got nailed by a roar. Flinched on it misses this eighteen inch putt and they show it fifteen fucking times and in the phone stopped ringing.

Yes, sorry, directed Force. So we kept then. Yeah, way back when we rebranded, we didn't want to lose the little bit of name recognition that we had, so we named the company Lab and then we named this particular model, which used to be called the Reno, we named it the Directed Force. So, uh, yeah, He's traveling with the DF, a Cameron armlock, and a Cameron broomstick, and and he was switching around and he kind of had in his head that certain conditions were better with certain putters, and YadA YadA. Saturday Momore he gets up and somebody tells him's supposed to rain, and he had it in his head that he putt it better with an armlock when the greens were a little slower. So Kad is John the money at the time, and he has John go grab the armlock. They spent about an hour dialing it in and armlock is a very different technique. You got the shaft running against your forearm, which creates shaftling and generally creates a very different ball position. And so he dials in this arm lock, and then right before he's about to tee off, decides he wants to go with the DF. John runs back to the locker room, grabs a DF. I don't even know if he hit any puts with it, puts it in the bag and actually made a nice one in the first hole, and then after that proceeds to miss everything short and right, and I get on camera. I get him on camera, and I had a video of him from the day before in the video on that Saturday, and I mean the ball had moved back six inches like it was like a subtle thing. I mean, it was a completely completely different setup because he'd you know, been screwed around that armlock, and that was whereas I was seeing the ball that day, and and he's just squeezing these things short right, short, right, short right. And then on sixteen he missed about an eighteen inch putt and that actually had nothing to do with anything other than he got completely fucked and you don't I could hear it on the broadcast barely, and he talked about it after we kind of debriefed the thing. But he got nailed by a roar right in the middle of his you know, backswing, like a loud tiger had done something crazy and just got nailed by a roar. Flinched on it misses this eighteen inch putt and they show it fifteen fucking times and in the phone stopped ringing.

Seriously, it's that much that it's that much.

Seriously, it's that much that it's that much.

Of an impact instantly, instantly, sales wise, it actually wasn't that it. We still climbed. That was still a big level up for us, for sure. And uh but what I realized the takeaway from that moment was I can't rely on the tour. But we just can't. We just can't do this anymore. We have to, you know, the tour. If it happens, great, let's be available. Let's you know, hope that they try it. But like if we're, if we're, if we're putting all our chips on the tour, it's a it's just it's a it's a yeah, it's it's it's a it's a high payout bet, low odds, high payout bet. So we needed to think of a different way to get putters out the door. And that's when we really honed in on who we were marketing to. Tour players don't buy putters, so fuck them and uh, and it wasn't helping a bunch of them for you know, reasons we can get into, but it was really helping our customers. Like we had customers at this point, we're developing a bit of a cult following because you know, frankly, all of our customers had a trauma bond with their putter because they got made fun of it, you know, made fun of just the same as me. And when you get made fun of, you get that much more possessive of it. And so, you know, guys got really prideful about their putters. And we've got this bit of a cult following. And that's where our marketing guy, Zach Kuzahaski with Rooted Solutions, really started to hone in on the message, you're a better putter than you think. And what that whole concept is about. What you know, what we take that to mean is we're here to help make you better. Like our company is not about like, look how amazing we are, you know, like you see some of the major brands now where they just pictures of their designer, you know, standing by a mill and all this stuff, and this kind of glorification of these designers like you know, and obviously plenty of credits. A build it with what he designed was amazing. But what we wanted to do was make our message about you, the player, to tell you you've been getting hosed. You're actually pretty good. You read greens better than you think you do, you judge pace better than you think you do. The problem is is that you have this unruly, unwieldy instrument in your hand preventing you from being you. So let us help you. And we really started to craft that message. We started to leverage social media and social media. I mean, this is kind of another one of those things where we got lucky. Having no golf background, Bill and I developed our brand voice bickering with people on Facebook. That's how the whole that's how our whole shtick got started. That's how we started learning how to communicate the physics in ways that you know, the average golfer could understand. That's how we started learning how to be smart asses and how to fuck patrols. And that's how we learned. It was like real time market research, you know, because we're getting real time feedback from people who are looking at me doing a Revealer video and the comments that we get below it. You know, all of these things we learned about the road that we had in front of us, and and we learned that we had to accomplish one of the one of the most difficult human tasks, which is to change somebody's mind. It's so hard.

Of an impact instantly, instantly, sales wise, it actually wasn't that it. We still climbed. That was still a big level up for us, for sure. And uh but what I realized the takeaway from that moment was I can't rely on the tour. But we just can't. We just can't do this anymore. We have to, you know, the tour. If it happens, great, let's be available. Let's you know, hope that they try it. But like if we're, if we're, if we're putting all our chips on the tour, it's a it's just it's a it's a yeah, it's it's it's a it's a high payout bet, low odds, high payout bet. So we needed to think of a different way to get putters out the door. And that's when we really honed in on who we were marketing to. Tour players don't buy putters, so fuck them and uh, and it wasn't helping a bunch of them for you know, reasons we can get into, but it was really helping our customers. Like we had customers at this point, we're developing a bit of a cult following because you know, frankly, all of our customers had a trauma bond with their putter because they got made fun of it, you know, made fun of just the same as me. And when you get made fun of, you get that much more possessive of it. And so, you know, guys got really prideful about their putters. And we've got this bit of a cult following. And that's where our marketing guy, Zach Kuzahaski with Rooted Solutions, really started to hone in on the message, you're a better putter than you think. And what that whole concept is about. What you know, what we take that to mean is we're here to help make you better. Like our company is not about like, look how amazing we are, you know, like you see some of the major brands now where they just pictures of their designer, you know, standing by a mill and all this stuff, and this kind of glorification of these designers like you know, and obviously plenty of credits. A build it with what he designed was amazing. But what we wanted to do was make our message about you, the player, to tell you you've been getting hosed. You're actually pretty good. You read greens better than you think you do, you judge pace better than you think you do. The problem is is that you have this unruly, unwieldy instrument in your hand preventing you from being you. So let us help you. And we really started to craft that message. We started to leverage social media and social media. I mean, this is kind of another one of those things where we got lucky. Having no golf background, Bill and I developed our brand voice bickering with people on Facebook. That's how the whole that's how our whole shtick got started. That's how we started learning how to communicate the physics in ways that you know, the average golfer could understand. That's how we started learning how to be smart asses and how to fuck patrols. And that's how we learned. It was like real time market research, you know, because we're getting real time feedback from people who are looking at me doing a Revealer video and the comments that we get below it. You know, all of these things we learned about the road that we had in front of us, and and we learned that we had to accomplish one of the one of the most difficult human tasks, which is to change somebody's mind. It's so hard.

A sample of give me an example of like a common theme to the trolling or equipment geeks, or doubters or like skeptics. I mean, you must have a few at the top of your head.

A sample of give me an example of like a common theme to the trolling or equipment geeks, or doubters or like skeptics. I mean, you must have a few at the top of your head.

What would people say? Oh, yeah, one that we still get four or five times a day. They see the Revealer demonstration. They see the Revealer demonstration in the first this fucking guy walking into my building with a tailor made putter. Uh, we get it four or five times a day. Is uh, that's all fine and good. But I don't put with the revealer. I put with my hands. So you know what this this is? This is snake oil. And the response is, well, are you not able to feel the difference between the way a two ball swings versus a newport? You know, and that's what that's what. You know, We've been fitting for torque the whole time, they just didn't call it torque. And so, you know, very rarely do I get a response after I illuminate the fact that torque does matter. Yes, of course our hands can mitigate torque, but why do you want it to?

What would people say? Oh, yeah, one that we still get four or five times a day. They see the Revealer demonstration. They see the Revealer demonstration in the first this fucking guy walking into my building with a tailor made putter. Uh, we get it four or five times a day. Is uh, that's all fine and good. But I don't put with the revealer. I put with my hands. So you know what this this is? This is snake oil. And the response is, well, are you not able to feel the difference between the way a two ball swings versus a newport? You know, and that's what that's what. You know, We've been fitting for torque the whole time, they just didn't call it torque. And so, you know, very rarely do I get a response after I illuminate the fact that torque does matter. Yes, of course our hands can mitigate torque, but why do you want it to?

Since investing in lab Golf in twenty eighteen, Han has worked his way through a lot of highs and lows, good moments and bad and Adam Scott's twenty nineteen Masters was a microcosm of that adventure. In round one, Scott shot sixty nine and was T. Six. He followed that with a sixty eight and was tied for first after round two. On the weekend he shot seventy two, seventy three and finished T. Eighteen. But for Han, his focus was on the success Adam Scott had on the Florida Swing and the first two rounds in Augusta. He had the feedback he needed to keep moving the company forward.

Since investing in lab Golf in twenty eighteen, Han has worked his way through a lot of highs and lows, good moments and bad and Adam Scott's twenty nineteen Masters was a microcosm of that adventure. In round one, Scott shot sixty nine and was T. Six. He followed that with a sixty eight and was tied for first after round two. On the weekend he shot seventy two, seventy three and finished T. Eighteen. But for Han, his focus was on the success Adam Scott had on the Florida Swing and the first two rounds in Augusta. He had the feedback he needed to keep moving the company forward.

Yeah, it was huge for me to realize that, like, we are onto something and that people aren't seeing it. So I need to do a better job of explaining it. I need to be patient and I need to change minds, and changing minds is fucking hard, man, especially in golf. Like people are stubborn, God are people stubborn in golf. And the old guard has tremendous influence over what we buy, what we learn, what we see, and the demographic of the folks in charge of golf and in charge of instruction are fucking old. And like old people don't do good with technology, and you know, their basic feeling is like if it didn't work for me, it must be broken, you know. Like you know, we've all seen our dads like sitting there fiddling with the VCR, having a VCR. That's funny, I just dated myself, I said, VCR fiddling with the computer and you know, saying this thing's broken, and it's just like you just don't know how to use it. So it's no different from with our putter, you know. And so to get you know, these you know, kind of old guard folks to embrace different is hard, and it's and it's not unprecedented in the industry. Like one of the things that I think about all the time is like metal driver heads, like the Big Bertha came out in nineteen ninety one. Davis Love won a PGA championship with a wooden driver in nineteen ninety seven, Like the thing had been out for six years before, you know, it started to become commonplace. He was the last person to win with a wooden driver. And the reason is is because it required different techniques. So the guys that were playing for Simmons, if you just plug that same swing into a big Bertha, it didn't necessarily do great things. But somebody had to figure out, like, well, we know that the ball, when we fire a ball, add it on a machine, it's coming off faster off a metal driver than it does it would one. So let's figure out how to use this thing. And then you know, over the course of six, seven, eight, ten years, we figured out, like we need a positive angle of attack, and now let's look at shafts and look at swingweight and look at these things, and you know, to figure out how to use these things. But within the technique, there was technique differences in how to use a metal driver versus a wooden one. It's the same difference, you know. And so we got a lot of putting gurus out there where they have a brilliant arsenal of instructional techniques to help somebody stabilize a face. They don't apply to what we do. And so if it doesn't apply to what we you know, since they can't apply their stick to our putters, it doesn't work. It's not you know, they think it's not relevant. It's not real.

Yeah, it was huge for me to realize that, like, we are onto something and that people aren't seeing it. So I need to do a better job of explaining it. I need to be patient and I need to change minds, and changing minds is fucking hard, man, especially in golf. Like people are stubborn, God are people stubborn in golf. And the old guard has tremendous influence over what we buy, what we learn, what we see, and the demographic of the folks in charge of golf and in charge of instruction are fucking old. And like old people don't do good with technology, and you know, their basic feeling is like if it didn't work for me, it must be broken, you know. Like you know, we've all seen our dads like sitting there fiddling with the VCR, having a VCR. That's funny, I just dated myself, I said, VCR fiddling with the computer and you know, saying this thing's broken, and it's just like you just don't know how to use it. So it's no different from with our putter, you know. And so to get you know, these you know, kind of old guard folks to embrace different is hard, and it's and it's not unprecedented in the industry. Like one of the things that I think about all the time is like metal driver heads, like the Big Bertha came out in nineteen ninety one. Davis Love won a PGA championship with a wooden driver in nineteen ninety seven, Like the thing had been out for six years before, you know, it started to become commonplace. He was the last person to win with a wooden driver. And the reason is is because it required different techniques. So the guys that were playing for Simmons, if you just plug that same swing into a big Bertha, it didn't necessarily do great things. But somebody had to figure out, like, well, we know that the ball, when we fire a ball, add it on a machine, it's coming off faster off a metal driver than it does it would one. So let's figure out how to use this thing. And then you know, over the course of six, seven, eight, ten years, we figured out, like we need a positive angle of attack, and now let's look at shafts and look at swingweight and look at these things, and you know, to figure out how to use these things. But within the technique, there was technique differences in how to use a metal driver versus a wooden one. It's the same difference, you know. And so we got a lot of putting gurus out there where they have a brilliant arsenal of instructional techniques to help somebody stabilize a face. They don't apply to what we do. And so if it doesn't apply to what we you know, since they can't apply their stick to our putters, it doesn't work. It's not you know, they think it's not relevant. It's not real.

Before we go any further, and we still have a ways to go. Back to Adam Scott for more on advancements on the equipment industry, technology labs, technology and how and when he tries to utilize all of the above to maximize his potential and ultimately extend his career.

Before we go any further, and we still have a ways to go. Back to Adam Scott for more on advancements on the equipment industry, technology labs, technology and how and when he tries to utilize all of the above to maximize his potential and ultimately extend his career.

It is a really tough market to crack.

It is a really tough market to crack.

The pot of market, you know, it's really dominated, certainly on the tour by the big brands, and it's a very traditional thing putting. But I certainly am of the belief just because we started putting one way, it doesn't mean it's the best way. You know, I've explored putting the way I have, from short to long, to armlock to clause and everything, and a lot of people have had that process, and you know, but I think I'm trying to give myself the best chance to make every put before I've even hit it. Before I've even made a stroke. The great thing with the lab is I think it helps you make a better stroke.

The pot of market, you know, it's really dominated, certainly on the tour by the big brands, and it's a very traditional thing putting. But I certainly am of the belief just because we started putting one way, it doesn't mean it's the best way. You know, I've explored putting the way I have, from short to long, to armlock to clause and everything, and a lot of people have had that process, and you know, but I think I'm trying to give myself the best chance to make every put before I've even hit it. Before I've even made a stroke. The great thing with the lab is I think it helps you make a better stroke.

I think back to Hogan and j Singh and Bernard Langer, and there are guys who obviously have always been notorious for being really good ball strikers, really good tea to green guys. And then on the green that's a whole nother that's a whole nother that's a whole nother ass. That's a whole other game. Obviously, that's that's And so for you to have to have found this or this technology or this this tool that you use on the greens, has that almost like freed you up and extended your love of the game and career and pursuit of perfect Like I mean, does that almost like now that you've got this, does it now allow you to almost like you know, go work backwards from that and say, now it's like now you get to continue to be Adam Scott and contend and compete and win. And you know what I'm saying is that has that been a key component to like this sort of aspect of your sort of back end of your career.

I think back to Hogan and j Singh and Bernard Langer, and there are guys who obviously have always been notorious for being really good ball strikers, really good tea to green guys. And then on the green that's a whole nother that's a whole nother that's a whole nother ass. That's a whole other game. Obviously, that's that's And so for you to have to have found this or this technology or this this tool that you use on the greens, has that almost like freed you up and extended your love of the game and career and pursuit of perfect Like I mean, does that almost like now that you've got this, does it now allow you to almost like you know, go work backwards from that and say, now it's like now you get to continue to be Adam Scott and contend and compete and win. And you know what I'm saying is that has that been a key component to like this sort of aspect of your sort of back end of your career.

Yeah, I think putting, Look, putting is a key component of the game for sure. I think in yeah, my career is you know, like everyone has had a long career, it's a journey and there are times when you have to make change and you have to adapt. And you know, I'm one of the last remaining guys that turn pro with a Ballada golf ball, and you know, that's where I started playing as a pro. And now look how I'm playing, and I've made huge changes this year into you know, my driver and golf ball and the way my style of playing from teetera green and I think, although it hasn't been perfect, it's the way I need to go forward to be relevant out there playing. And I think I'm getting better and I think there's a chance that that will keep me out there being one of the best players. But certainly having my putting in such a solid place at a high level has allowed me or given me the confidence to make drastic changes elsewhere in the bag to kind of push that for that level of improvement that I need to win big tournaments. And you know, worked pretty hard over the last eighteen months with lab with a lad putter on the greens, and it's been very consistent and the results on the greens have come from that, so that's it has It's given me a lot of freedom. And look, putting and putting is one of those things that when it's not feeling good, you're in for a long day heading out to that first te you know. Yet whereas I feel like I walk out to the first tea with a sense of calm and lightness every time because I know I'm gonna put.

Yeah, I think putting, Look, putting is a key component of the game for sure. I think in yeah, my career is you know, like everyone has had a long career, it's a journey and there are times when you have to make change and you have to adapt. And you know, I'm one of the last remaining guys that turn pro with a Ballada golf ball, and you know, that's where I started playing as a pro. And now look how I'm playing, and I've made huge changes this year into you know, my driver and golf ball and the way my style of playing from teetera green and I think, although it hasn't been perfect, it's the way I need to go forward to be relevant out there playing. And I think I'm getting better and I think there's a chance that that will keep me out there being one of the best players. But certainly having my putting in such a solid place at a high level has allowed me or given me the confidence to make drastic changes elsewhere in the bag to kind of push that for that level of improvement that I need to win big tournaments. And you know, worked pretty hard over the last eighteen months with lab with a lad putter on the greens, and it's been very consistent and the results on the greens have come from that, so that's it has It's given me a lot of freedom. And look, putting and putting is one of those things that when it's not feeling good, you're in for a long day heading out to that first te you know. Yet whereas I feel like I walk out to the first tea with a sense of calm and lightness every time because I know I'm gonna put.

Okay, seems like a good time to go back to Bill Pressey on the influence of a guy like Kelly Slater and then Adam Scott Kelly Slater.

Okay, seems like a good time to go back to Bill Pressey on the influence of a guy like Kelly Slater and then Adam Scott Kelly Slater.

Oh, here we go. I mean that was out of the blue. We there's it's hard to say, you know how these these all play a role, but that was a big one. And I don't know exactly. I think he got it in Florida. I've heard various stories, you know, but there's a place in Newport Beach and uh, Carlsbad. I think it was Carlsbad Golf channer. But either way, I mean, to have a goat in any sport on your side unpaid, I just hey man, this is that was huge. And and then.

Oh, here we go. I mean that was out of the blue. We there's it's hard to say, you know how these these all play a role, but that was a big one. And I don't know exactly. I think he got it in Florida. I've heard various stories, you know, but there's a place in Newport Beach and uh, Carlsbad. I think it was Carlsbad Golf channer. But either way, I mean, to have a goat in any sport on your side unpaid, I just hey man, this is that was huge. And and then.

Adam getting Adam to roll from from Kelly which is just an insanely cool story. You know, we even Sam and I look back at that and we start putting these together and.

Adam getting Adam to roll from from Kelly which is just an insanely cool story. You know, we even Sam and I look back at that and we start putting these together and.

How lucky.

How lucky.

Back to Adam Scott, Bill Pressey, does it. Have you ever had a conversation with him or or or talked through the technology or anything like that.

Back to Adam Scott, Bill Pressey, does it. Have you ever had a conversation with him or or or talked through the technology or anything like that.

No, I haven't.

No, I haven't.

I've always dealt with Sam, and you know, and we have a we have a great relations and I have a huge respect for Bill, what he created and what Sam has taken on, and how deeply passionate they are about what they're doing. And and you know, I've really just tried to be kind of like a reassuring voice for them, because you know, it's for small guys in a big pond. It can be tough, and you know, they obviously think they've got the best product out there, but you know, trying to keep them calm and stay the course and and not do anything to get away from the core values of the putter and to continue to evolve it. And you know, there's no doubt I think they've done an incredible job the last couple of years, because not only a guy's using it, they're using it successfully and certainly on the tour. When anyone has some success, we all look, you know, whether it's a new shaft in Rory's driver or you know, Lucas Glover's new part, we're all looking at what they're doing to see if that's the secret.

I've always dealt with Sam, and you know, and we have a we have a great relations and I have a huge respect for Bill, what he created and what Sam has taken on, and how deeply passionate they are about what they're doing. And and you know, I've really just tried to be kind of like a reassuring voice for them, because you know, it's for small guys in a big pond. It can be tough, and you know, they obviously think they've got the best product out there, but you know, trying to keep them calm and stay the course and and not do anything to get away from the core values of the putter and to continue to evolve it. And you know, there's no doubt I think they've done an incredible job the last couple of years, because not only a guy's using it, they're using it successfully and certainly on the tour. When anyone has some success, we all look, you know, whether it's a new shaft in Rory's driver or you know, Lucas Glover's new part, we're all looking at what they're doing to see if that's the secret.

He set out to actually like try to make something that actually did what everybody else was promising, because he felt like they weren't. And now here we are twenty twenty three, Lucas doing what he's done, You doing what you've done, and then all these other players as you, as you point out, does it feel like there's been this tipping point and now you no longer have to feel like you or anybody else involved in LAB doesn't feel like they have to actually keep trying to you know, explain it or justify it or or you know it just it's doing it now. It's like it's speaking for itself to this point.

He set out to actually like try to make something that actually did what everybody else was promising, because he felt like they weren't. And now here we are twenty twenty three, Lucas doing what he's done, You doing what you've done, and then all these other players as you, as you point out, does it feel like there's been this tipping point and now you no longer have to feel like you or anybody else involved in LAB doesn't feel like they have to actually keep trying to you know, explain it or justify it or or you know it just it's doing it now. It's like it's speaking for itself to this point.

Oh, I think so, And I think they should feel proud at LAB that they've got to that point. That's no easy feat, especially in the tour pro world. That's a fickle little area, you know. And I don't know that Sam would like me saying this, but I was trying to keep it a secret I I didn't want everyone to find out because look at look look at what they're doing with it. When guys are doing when we're out there, we're close enough where we can see when a guy's doing something much better all of a sudden, consistently, And you know, I think the sure a few of the guys took notice of me with the Lab putter, and you know, out of curiosity, probably checked the stats and like, oh this is good. I thought Adam wasn't a good putter, but he actually is. And you know, I guess a couple of those guys then followed through and tried it. But you know, I think it's a great story. What I do know and why I had a bit of a soft spot from the beginning was I think Bill has a connection to Australia through his father potentially or something.

Oh, I think so, And I think they should feel proud at LAB that they've got to that point. That's no easy feat, especially in the tour pro world. That's a fickle little area, you know. And I don't know that Sam would like me saying this, but I was trying to keep it a secret I I didn't want everyone to find out because look at look look at what they're doing with it. When guys are doing when we're out there, we're close enough where we can see when a guy's doing something much better all of a sudden, consistently, And you know, I think the sure a few of the guys took notice of me with the Lab putter, and you know, out of curiosity, probably checked the stats and like, oh this is good. I thought Adam wasn't a good putter, but he actually is. And you know, I guess a couple of those guys then followed through and tried it. But you know, I think it's a great story. What I do know and why I had a bit of a soft spot from the beginning was I think Bill has a connection to Australia through his father potentially or something.

So there was a small connection there to me and Bill.

So there was a small connection there to me and Bill.

Because on the Directed Force it's got his name on the bottom, and I've kind of had that Australian feeling, So there is some connection there to Australia.

Because on the Directed Force it's got his name on the bottom, and I've kind of had that Australian feeling, So there is some connection there to Australia.

Like Sam, Bill and the entire team at Lab Golf. I certainly appreciate people like Tim Wilkinson, Von Taylor Jeff Sluman, Kelly Slater, and Adam Scott for their time and perspective on this putting technology and why it all matters to them, And they will all come back at the end of this series for some reflections in final comments, But at this point and before we get to Brett Rumford and ultimately the Lucas Glover story, I felt the need to get an independent voice in this series, someone who makes a living and has established a loyal following by being a doubter, a tester and authenticator of brands like Lab golf technology like Directed Force.

Like Sam, Bill and the entire team at Lab Golf. I certainly appreciate people like Tim Wilkinson, Von Taylor Jeff Sluman, Kelly Slater, and Adam Scott for their time and perspective on this putting technology and why it all matters to them, And they will all come back at the end of this series for some reflections in final comments, But at this point and before we get to Brett Rumford and ultimately the Lucas Glover story, I felt the need to get an independent voice in this series, someone who makes a living and has established a loyal following by being a doubter, a tester and authenticator of brands like Lab golf technology like Directed Force.

So my name is Adam Beach and I'm the owner of my gof's by which I think the best way it's been said is the consumer reports of golf with a journalistic edge. I think that puts a nice bow around it for people to understand what we do. We're the only independent golf test facility in the world, meaning if golfers buy it, I want to test it so they're not wasting their money on a lot of the things that I felt they were wasting their money on for EON's.

So my name is Adam Beach and I'm the owner of my gof's by which I think the best way it's been said is the consumer reports of golf with a journalistic edge. I think that puts a nice bow around it for people to understand what we do. We're the only independent golf test facility in the world, meaning if golfers buy it, I want to test it so they're not wasting their money on a lot of the things that I felt they were wasting their money on for EON's.

You know, when I say lab putters, what do you.

You know, when I say lab putters, what do you.

Say unconventionally amazing? Why the golf industry as.

Say unconventionally amazing? Why the golf industry as.

A whole can get laser focused on certain things. So, for example, I'm not putting Scottie Cameron down. I'm just saying Scottie cameer putters. I call it brand Washington, you know. It creates this name, and unfortunately, unconventional things in the golf industry tend to be looked at as gadgets or not to be taken serious by the serious golfer because they don't want to go out in the course and have this infomercial product. When they pull it out of their bag and go, all of their buddies go, what the hell are you doing? You know, So it's really hard to break into this industry with such an unconventional product. It takes time, it takes wins on tour, it takes trust in the gofer to believe in something like this, more so than just some other company coming out with another Scottie Cameron or another ping answer that's easily approved by serious golfers. For a serious golfer to put this in their bag, they have to get over a major hump, and that is that this thing is ugly, you know, and that for years Goffers thought that the looks of a putter actually matter. And the interesting thing is I've been collecting data for almost twenty years on this ten really in depth let where we test putters and also get the subjective feedback, and we can then correlate those two to find out doesn't really matter and looks actually matter none to how well a putter performs. The unfortunate thing is gofer's minds can't get past that. A goffer's memory is last a long time. It's very hard for them to get over some of these these humps, and you know, lab putters is one of them.

A whole can get laser focused on certain things. So, for example, I'm not putting Scottie Cameron down. I'm just saying Scottie cameer putters. I call it brand Washington, you know. It creates this name, and unfortunately, unconventional things in the golf industry tend to be looked at as gadgets or not to be taken serious by the serious golfer because they don't want to go out in the course and have this infomercial product. When they pull it out of their bag and go, all of their buddies go, what the hell are you doing? You know, So it's really hard to break into this industry with such an unconventional product. It takes time, it takes wins on tour, it takes trust in the gofer to believe in something like this, more so than just some other company coming out with another Scottie Cameron or another ping answer that's easily approved by serious golfers. For a serious golfer to put this in their bag, they have to get over a major hump, and that is that this thing is ugly, you know, and that for years Goffers thought that the looks of a putter actually matter. And the interesting thing is I've been collecting data for almost twenty years on this ten really in depth let where we test putters and also get the subjective feedback, and we can then correlate those two to find out doesn't really matter and looks actually matter none to how well a putter performs. The unfortunate thing is gofer's minds can't get past that. A goffer's memory is last a long time. It's very hard for them to get over some of these these humps, and you know, lab putters is one of them.

They're very unconventional, but the.

They're very unconventional, but the.

Results are pretty profound and they're pretty quick because, in my opinion, putting is really difficult.

Results are pretty profound and they're pretty quick because, in my opinion, putting is really difficult.

Right.

Right.

Everybody knows that unless you're just one of those people that you know is a great putter. But for the most of us, we struggle. And it's because there's so many variables to putters. It's the weight, it's the length, it's the lie, it's the you know, it's the loft, it's the alignment aids, and anything that can take some of those variables out of the equation, in my opinion, help golfers right. And this putter does that from what we see in here by taking one of the really simple ones away, and that is it's really important to be square impact, meaning not facing to the right or to the left or you know, delfting or adding loft. And this potter really just takes one of the major ones out of the equation, and that's people's hands, and it keeps you really square throughout the entire stroke. And you can just watch it. I mean eighty percent of I think of our our employees here, our lab converts, you know, and that's because the data speaks for itself here, and they it just keeps switching. Every time I see a new person coming up with another lab, I'm like, what happened. I'm like, you can't argue with it, you know. It's just it's so quick, it's so you know, so many putter. Think about how many putters you've probably owned.