What's the point of getting big?

Appster grew. Fast. Very fast. Then it failed.

In this interview with Appster CFO Mahesh Gupta you will learn:-

·      Why it’s important that your CFO has influence in your decision making - Appster didn't. Their CFO was in India and whilst technically competent and could see the writing on the wall, failed to mentor the business through the troubled waters ahead.

·      What reports founders Mark McDonald and Josiah Humphrey received to make sure their company was growing and performing properly

·      Why the decrease in Australian Property prices reduced Appster's potential client pool

·      The differences between the cash flow you can expect from startup and enterprise clients

·      Why you should price in how long it takes for your customers to make decisions whilst being serviced

·      Why bloody hard work, 18 hour days and genius marketing lead to Appsters growth.