This week on The Fin podcast, Zoe Samios on the Matildas' Olympic campaign, the bankability of women’s sport and Captain Sam Kerr’s legal case.

Further reading:
Australia’s favourite sports team is no longer male. Will the dollars follow?

Matildas merchandise already outsells the Socceroos’ by a factor of two to one. But in the big-money world of major sport, scoring goals doesn’t always move the dial.
Australia in the box seat to host the 2026 women’s Asian Cup

With money flowing into women’s soccer, registrations up and the Matildas on a roll, it would be the icing on the cake.
Socceroos, Matildas success boosts cash for Football Australia

Almost $20 million in prizemoney from the Socceroos, a boost in sponsorship and an uptick in merchandise sales nearly doubled Football Australia’s revenue.

This week on The Fin podcast, Zoe Samios on the Matildas' Olympic campaign, the bankability of women’s sport and Captain Sam Kerr’s legal case.
Further reading:
<ul data-stringify-type="unordered-list" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0"><a href="https://www.afr.com/companies/sport/the-matildas-next-goal-making-women-s-sport-as-bankable-as-men-s-20240122-p5ez5c" data-stringify-link="https://www.afr.com/companies/sport/the-matildas-next-goal-making-women-s-sport-as-bankable-as-men-s-20240122-p5ez5c" data-sk="tooltip_parent">Australia’s favourite sports team is no longer male. Will the dollars follow?</a></li>
</ul>
Matildas merchandise already outsells the Socceroos’ by a factor of two to one. But in the big-money world of major sport, scoring goals doesn’t always move the dial.
<ul data-stringify-type="unordered-list" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0"><a href="https://www.afr.com/companies/sport/australia-in-the-box-seat-to-host-the-2026-women-s-asian-cup-20240220-p5f6el" data-stringify-link="https://www.afr.com/companies/sport/australia-in-the-box-seat-to-host-the-2026-women-s-asian-cup-20240220-p5f6el" data-sk="tooltip_parent">Australia in the box seat to host the 2026 women’s Asian Cup</a></li>
</ul>
With money flowing into women’s soccer, registrations up and the Matildas on a roll, it would be the icing on the cake.
<ul data-stringify-type="unordered-list" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0"><a href="https://www.afr.com/companies/sport/socceroos-matildas-success-boosts-cash-for-football-australia-20231122-p5elzu" data-stringify-link="https://www.afr.com/companies/sport/socceroos-matildas-success-boosts-cash-for-football-australia-20231122-p5elzu" data-sk="tooltip_parent">Socceroos, Matildas success boosts cash for Football Australia</a></li>
</ul>
Almost $20 million in prizemoney from the Socceroos, a boost in sponsorship and an uptick in merchandise sales nearly doubled Football Australia’s revenue.

A weekly podcast from The Australian Financial Review that examines the biggest stories in business, markets and politics, and why they matter, explained by the best financial journalists in the country.

Search The Fin and follow us wherever you get your podcasts.

A weekly podcast from The Australian Financial Review that examines the biggest stories in business, markets and politics, and why they matter, explained by the best financial journalists in the country.
Search The Fin and follow us wherever you get your podcasts.

A weekly podcast that examines the biggest stories in business, markets and politics, and why they matter.

Advertisement