From 'The Dewarists' to the live music festival 'NH7 Weekender', are these campaigns efficient enough to give these alcohol brands an edge over their competitors? Listen to Pushpanjali Banerji, Brand Director at Kyndal Group in conversation with Karthik Nagarajan to talk about:


How alcohol marketing has evolved over the years


India's scotch whiskey connection


The growth of wine and beer brands in India


Innovative content marketing strategies used by alcohol brands

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/

From 'The Dewarists' to the live music festival 'NH7 Weekender', are these campaigns efficient enough to give these alcohol brands an edge over their competitors? Listen to Pushpanjali Banerji, Brand Director at Kyndal Group in conversation with Karthik Nagarajan to talk about: <ul> <li> How alcohol marketing has evolved over the years </li> <li> India's scotch whiskey connection </li> <li> The growth of wine and beer brands in India </li> <li> Innovative content marketing strategies used by alcohol brands </li> </ul> ...and more. Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (<a href="https://filterkoffee.wordpress.com/author/karthik215/" target="_blank" rel="nofollow noopener noreferrer">https://filterkoffee.wordpress.com/author/karthik215/</a>). You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: <a href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a> You can check out our website at <a href="http://www.ivmpodcasts.com/" target="_blank" rel="nofollow noopener noreferrer">http://www.ivmpodcasts.com/</a>

The Filter Koffee podcast is not an interview. It is a window into the minds of the most interesting people that the host has met. A peek into their craft, passions and convictions. Mostly, it is a conversation. The kind that leaves you richer. The kind that only coffee can bring out.

Karthik Nagarajan likes his coffee strong, just like his conversations. This cryptographer turned researcher turned screen writer turned marketer, sits down with creators, activists, business leaders, and the occasional neighbour for an unstructured chat.

The only thing filtered on this podcast is the coffee.

The Filter Koffee Podcast with Karthik Nagarajan - Episodes out every Wednesday, starting 16th January.

You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5

You can check out our website at http://www.ivmpodcasts.com/

The Filter Koffee podcast is not an interview. It is a window into the minds of the most interesting people that the host has met. A peek into their craft, passions and convictions. Mostly, it is a conversation. The kind that leaves you richer. The kind that only coffee can bring out.

Karthik Nagarajan likes his coffee strong, just like his conversations. This cryptographer turned researcher turned screen writer turned marketer, sits down with creators, activists, business leaders, and the occasional neighbour for an unstructured chat.

The only thing filtered on this podcast is the coffee.

The Filter Koffee Podcast with Karthik Nagarajan - Episodes out every Wednesday, starting 16th January.

You can listen to this show and other awesome shows on the IVM Podcast App on Android: <a href="https://goo.gl/tGYdU1" rel="noopener noreferrer" target="_blank">https://goo.gl/tGYdU1</a> or iOS: <a href="https://goo.gl/sZSTU5" rel="noopener noreferrer" target="_blank">https://goo.gl/sZSTU5</a>

You can check out our website at <a href="http://www.ivmpodcasts.com/" rel="noopener noreferrer" target="_blank">http://www.ivmpodcasts.com/</a>

The Filter Koffee podcast is not an interview. It is a window into the minds of the most interesting people that the host has met. A peek into their craft, passions and convictions. Mostly, it is a conversation. The kind that leaves you richer.

The Filter Koffee Podcast

From 'The Dewarists' to the live music festival 'NH7 Weekender', are these campaigns efficient enough to give these alcohol brands an edge over their competitors? Listen to Pushpanjali Banerji, Brand Director at Kyndal Group in conversation with...

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