From 'The Dewarists' to the live music festival 'NH7 Weekender', are these campaigns efficient enough to give these alcohol brands an edge over their competitors? Listen to Pushpanjali Banerji, Brand Director at Kyndal Group in conversation with Karthik Nagarajan to talk about:

• How alcohol marketing has evolved over the years

• India's scotch whiskey connection

• The growth of wine and beer brands in India

• Innovative content marketing strategies used by alcohol brands

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios

You can check out our website at http://www.ivmpodcasts.com/