What is the democratization of content? On this week's episode, host Karthik Nagarajan is joined by Strategy Consultant - Mohit Hira and they talk about the evolving brand-customer relationship. He also talks about his storytelling journey, how the concept of "Airy-Tales" came into being and how he's planning to compile these stories into a podcast or a book.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.