Karthik Nagarajan is in conversation with Jigar Fernandes, founder and creative head of Tiqui-Taka. He talks about:

• His journey from being a footballer to becoming an adman

• How his famous Ambuja cement Great Khali ad came into being

• How football came back to his life with the "Meri Doosri Country" campaign

• The future of the advertising industry

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

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