Host Karthik Nagarajan is in conversation with Ambi Parameswaran, Founder of Brand-Building.com. They talk about:

• Publishing books being a way of giving back to the advertising world

• How Ambi discovered the role of religion in identifying customer behavior

• Why data and research should be the fundamentals of advertising

• Why is there a need for a new breed of creative directors

...and more.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

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