Is theatrical cinema dying? Ajay Mehta, Founder, and MD of Interactive Television Pvt. Ltd. joins Karthik Nagarajan to talk about the changing trends in the cinema viewing experience. They also talk about the revenue models followed by Indian cinema halls, the market for independent and regional cinemas and the impact of watching an advertisement on a big screen.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (https://filterkoffee.wordpress.com/author/karthik215/).

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