A weekly podcast where Bez and Chloe break down the biggest stories in women's sport, dig into the issues that matter, and have a bit of a laugh along the way.

This week: wowee, there's some more surfing news! A 13-year old takes the U18s title, serena williams has a pitch side snap with ellie carpenter and england rugby decided to kick the ball out to end on a draw that ended their winning streak.

For the key story - well we need to look at what sports marketing is actually doing that doesn't rely on the 'just sports' style of advertising. How are companies seeing women's sports and what are google doing with making women's sports more discoverable on search?

***

Support WOMEN'S SPORT and own a piece of your very own FAN CLUB merch.                  Come join the club and get yours now: https://www.thefemaleathleteproject.com/shop

Follow and support us do we what do on our Substack for more stories, athlete Q&As and resources for our audience: https://bit.ly/4ifGL4r

A weekly podcast where Bez and Chloe break down the biggest stories in women's sport, dig into the issues that matter, and have a bit of a laugh along the way.
This week: wowee, there's some more surfing news! A 13-year old takes the U18s title, serena williams has a pitch side snap with ellie carpenter and england rugby decided to kick the ball out to end on a draw that ended their winning streak.
For the key story - well we need to look at what sports marketing is actually doing that doesn't rely on the 'just sports' style of advertising. How are companies seeing women's sports and what are google doing with making women's sports more discoverable on search?
***
Support WOMEN'S SPORT and own a piece of your very own FAN CLUB merch.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Come join the club and get yours now:&nbsp;<a href="https://www.thefemaleathleteproject.com/shop">https://www.thefemaleathleteproject.com/shop</a>
Follow and support us do we what do on our Substack for more stories, athlete Q&amp;As and resources for our audience:&nbsp;<a href="https://bit.ly/4ifGL4r">https://bit.ly/4ifGL4r</a>

One day, female athletes will be recognised by their achievements, not by their gender. 
Until then, we'll keep sharing the stories of epic Aussie female athletes. 
Join Olympic Gold Medallist, Chloe Dalton, as she chats with World Champions, fellow Olympians, and athletes at the top of their game. 
Listen to our weekly episodes of the wrap - news and highlights about women's sports news.

the [female] athlete project

sarah klau fined by netball australia and debrief on the wallaroos vs france game

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/ad71c07d-504a-45bc-a9a2-b4cc005608c5/transcript