Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hear
back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?

GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare
Host: Andrew Birmingham

 

Thinking of implementing a new digital sales system, or simply changing&nbsp;the look of your website? Investing thousands of dollars, only to hear back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?
GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare Host: Andrew Birmingham
&nbsp;

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same?

Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business? 

Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy. 

Hosted by Andrew Birmingham & brought to you by SAP.

We are living through times of rapid change. New technology has affected almost every area of our lives &mdash; so why should the way we do business stay the same?
Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the &lsquo;age of the customer&rsquo; really mean for your business?&nbsp;
Real people, practical insights and good business. The Experience Effect &mdash; a podcast about doing business in the experience economy.&nbsp;
Hosted by Andrew Birmingham &amp; brought to you by SAP.

The Experience Effect Podcast

A SAP Experience Management solution gives you operational data - like costs, revenues and sales… but, more importantly, it marries that with experience data - how people are feeling when they do business with you and why. 

This is the golden combination: it allows you to change how people feel about your business… so you can turn disappointment into gratitude, problems into opportunities… transform the whole experience - and the future of your business.

A SAP Experience Management solution gives you operational data - like costs, revenues and sales&hellip; but, more importantly, it marries that with experience data - how people are feeling when they do business with you and why.&nbsp;
This is the golden combination: it allows you to change how people feel about your business&hellip; so you can turn disappointment into gratitude, problems into opportunities&hellip; transform the whole experience - and the future of your business.

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