Chobani yogurt launched in 2005 and within three years it was the top
selling brand in the country. On this episode we talk to Maria Voronina, the marketing manager, innovation and new platforms at Chobani Australia, about their success embedding experience management into every part of the business.

GUESTS: Maria Voronina, Marketing Manager, Innovation & New Platforms,
Chobani Australia
Host: Andrew Birmingham

Chobani yogurt launched in 2005 and within three years it was the top selling brand in the country. On this episode we talk to Maria Voronina, the marketing manager, innovation and new platforms at Chobani Australia, about their success embedding experience management into every part of the business.
GUESTS: Maria Voronina, Marketing Manager, Innovation &amp; New Platforms, Chobani Australia Host: Andrew Birmingham

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same?

Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business? 

Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy. 

Hosted by Andrew Birmingham & brought to you by SAP.

We are living through times of rapid change. New technology has affected almost every area of our lives &mdash; so why should the way we do business stay the same?
Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the &lsquo;age of the customer&rsquo; really mean for your business?&nbsp;
Real people, practical insights and good business. The Experience Effect &mdash; a podcast about doing business in the experience economy.&nbsp;
Hosted by Andrew Birmingham &amp; brought to you by SAP.

The Experience Effect Podcast

A SAP Experience Management solution gives you operational data - like costs, revenues and sales… but, more importantly, it marries that with experience data - how people are feeling when they do business with you and why. 

This is the golden combination: it allows you to change how people feel about your business… so you can turn disappointment into gratitude, problems into opportunities… transform the whole experience - and the future of your business.

A SAP Experience Management solution gives you operational data - like costs, revenues and sales&hellip; but, more importantly, it marries that with experience data - how people are feeling when they do business with you and why.&nbsp;
This is the golden combination: it allows you to change how people feel about your business&hellip; so you can turn disappointment into gratitude, problems into opportunities&hellip; transform the whole experience - and the future of your business.

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