These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices have changed the way we shop, watch TV, listen to music, and even talk to our friends. As consumers, our expectations of brands are rising and the way we want to engage with businesses has fundamentally changed. 

In this episode we speak with Karen Ganschow, the head of data sciences at first state super, Lecturer at Macquarie uni and the former GM of consumer marketing and strategy at NAB.

Host: Andrew Birmingham, which-50.com

These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices have changed the way we shop, watch TV, listen to music, and even talk to our friends. As consumers, our expectations of brands are rising and the way we want to engage with businesses has fundamentally changed.&nbsp;
In this episode we speak with Karen Ganschow, the head of data sciences at first state super, Lecturer at Macquarie uni and the former GM of consumer marketing and strategy at NAB.
Host: Andrew Birmingham, which-50.com

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same?

Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business? 

Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy. 

Hosted by Andrew Birmingham & brought to you by SAP.

We are living through times of rapid change. New technology has affected almost every area of our lives &mdash; so why should the way we do business stay the same?
Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the &lsquo;age of the customer&rsquo; really mean for your business?&nbsp;
Real people, practical insights and good business. The Experience Effect &mdash; a podcast about doing business in the experience economy.&nbsp;
Hosted by Andrew Birmingham &amp; brought to you by SAP.

The Experience Effect Podcast

A SAP Experience Management solution gives you operational data - like costs, revenues and sales… but, more importantly, it marries that with experience data - how people are feeling when they do business with you and why. 

This is the golden combination: it allows you to change how people feel about your business… so you can turn disappointment into gratitude, problems into opportunities… transform the whole experience - and the future of your business.

A SAP Experience Management solution gives you operational data - like costs, revenues and sales&hellip; but, more importantly, it marries that with experience data - how people are feeling when they do business with you and why.&nbsp;
This is the golden combination: it allows you to change how people feel about your business&hellip; so you can turn disappointment into gratitude, problems into opportunities&hellip; transform the whole experience - and the future of your business.

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