John Jantsch is a renowned marketing consultant, author of seven books, and founder of Duct Tape Marketing, known for his expertise in small business marketing strategies.

He discusses the concept of treating customers as members, rather than mere buyers, to foster deeper relationships and long-term loyalty. John explains how a customer success track, which guides clients through different stages of growth, can transform marketing into a strategic journey.

And he highlights the significance of the Pareto principle in business, suggesting that focusing on the top 20% of customers, who are both profitable and likely to refer others, can dramatically enhance profitability.

Takeaways 

• Businesses should focus on creating a membership experience to foster customer loyalty.
• Guide customers through a success journey, identifying key milestones for relationship growth.
• Build trust by aligning with customers who share your business’s core values.
• Prioritise the top 20% of customers to enhance profitability and referrals.
• Foster a culture of mentorship and empowerment to align personal and business growth.
• Implement a strategic marketing approach focused on trust-building and long-term relationships.

Follow John Jantsch 
https://ducttapemarketing.com/  
https://www.linkedin.com/in/ducttapemarketing/ http://www.facebook.com/ducttapemarketing
https://www.instagram.com/ducttapemarketing/  
https://twitter.com/ducttape  
https://www.youtube.com/user/ducttapemarketing  

Books on this episode

The Ultimate Marketing Engine by John Jantsch https://amzn.to/3IEcFV9  
Duct Tape Marketing by John Jantsch https://amzn.to/3veBK5T  
How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards https://amzn.to/43rUCuU  

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

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Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

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