John Jantsch is a renowned marketing consultant, author of seven books, and founder of Duct Tape Marketing, known for his expertise in small business marketing strategies.

He discusses the concept of treating customers as members, rather than mere buyers, to foster deeper relationships and long-term loyalty. John explains how a customer success track, which guides clients through different stages of growth, can transform marketing into a strategic journey.

And he highlights the significance of the Pareto principle in business, suggesting that focusing on the top 20% of customers, who are both profitable and likely to refer others, can dramatically enhance profitability.

Takeaways
Businesses should focus on creating a membership experience to foster customer loyalty.
Guide customers through a success journey, identifying key milestones for relationship growth.
Build trust by aligning with customers who share your business’s core values.
Prioritise the top 20% of customers to enhance profitability and referrals.
Foster a culture of mentorship and empowerment to align personal and business growth.
Implement a strategic marketing approach focused on trust-building and long-term relationships.

Follow John Jantsch 
https://ducttapemarketing.com/
https://www.linkedin.com/in/ducttapemarketing/http://www.facebook.com/ducttapemarketing
https://www.instagram.com/ducttapemarketing/
https://twitter.com/ducttape
https://www.youtube.com/user/ducttapemarketing

Books on this episode

The Ultimate Marketing Engine by John Jantsch https://amzn.to/3IEcFV9
Duct Tape Marketing by John Jantsch https://amzn.to/3veBK5T
How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards https://amzn.to/43rUCuU

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

Follow me: 
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth

Enjoying the show? Leave a review 

John Jantsch is a renowned marketing consultant, author of seven books, and founder of Duct Tape Marketing, known for his expertise in small business marketing strategies.
He discusses the concept of treating customers as members, rather than mere buyers, to foster deeper relationships and long-term loyalty. John explains how a customer success track, which guides clients through different stages of growth, can transform marketing into a strategic journey.
And he highlights the significance of the Pareto principle in business, suggesting that focusing on the top 20% of customers, who are both profitable and likely to refer others, can dramatically enhance profitability.
Takeaways 
<ul>
<li>Businesses should focus on creating a membership experience to foster customer loyalty.</li>
<li>Guide customers through a success journey, identifying key milestones for relationship growth.</li>
<li>Build trust by aligning with customers who share your business’s core values.</li>
<li>Prioritise the top 20% of customers to enhance profitability and referrals.</li>
<li>Foster a culture of mentorship and empowerment to align personal and business growth.</li>
<li>Implement a strategic marketing approach focused on trust-building and long-term relationships.</li>
</ul>
Follow John Jantsch  <a href="https://ducttapemarketing.com/">https://ducttapemarketing.com/</a>   <a href="https://www.linkedin.com/in/ducttapemarketing/">https://www.linkedin.com/in/ducttapemarketing/</a> <a href="http://www.facebook.com/ducttapemarketing">http://www.facebook.com/ducttapemarketing</a> <a href="https://www.instagram.com/ducttapemarketing/">https://www.instagram.com/ducttapemarketing/</a>   <a href="https://twitter.com/ducttape">https://twitter.com/ducttape</a>   <a href="https://www.youtube.com/user/ducttapemarketing">https://www.youtube.com/user/ducttapemarketing</a>  
Books on this episode
The Ultimate Marketing Engine by John Jantsch <a href="https://amzn.to/3IEcFV9">https://amzn.to/3IEcFV9</a>   Duct Tape Marketing by John Jantsch <a href="https://amzn.to/3veBK5T">https://amzn.to/3veBK5T</a>   How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards <a href="https://amzn.to/43rUCuU">https://amzn.to/43rUCuU</a>  
Watch the episode on YouTube: <a href="https://www.youtube.com/@TheEvolutionPartners">https://www.youtube.com/@TheEvolutionPartners</a>
Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter <a href="https://evolutionpartners.com.au/subscribe/">https://evolutionpartners.com.au/subscribe/</a>
Books – Learn more about our books <a href="https://evolutionpartners.com.au/books/">https://evolutionpartners.com.au/books/</a>   Made to Thrive: The practical, prescriptive guide on how to be a great CEO Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.  Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.
Follow me:  on <a href="https://au.linkedin.com/in/bradleygiles">https://au.linkedin.com/in/bradleygiles</a>  on <a href="https://twitter.com/Evolution_Perth">https://twitter.com/Evolution_Perth</a>
Enjoying the show? Leave a review

A place for the world’s leading thinkers, planners and doers.

The Evolution Partners is a weekly podcast hosted by Brad Giles. Join Brad as he engages in conversations with some of the world’s sharpest minds, learning a bit more about them and delving into what makes them tick.

A place for the world’s leading thinkers, planners and doers.
The Evolution Partners is a weekly podcast hosted by Brad Giles. Join Brad as he engages in conversations with some of the world’s sharpest minds, learning a bit more about them and delving into what makes them tick.

The Evolution Partners

Each week Brad Giles talks with the world’s leading thinkers, planners and doers who are helping to build great companies in their own way.

We learn how the work they’re doing is creating an impact and get to know a little bit more about them, and what makes them tick.

Each week Brad Giles talks with the world’s leading thinkers, planners and doers who are helping to build great companies in their own way.
We learn how the work they’re doing is creating an impact and get to know a little bit more about them, and what makes them tick.

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