Cléo Maheux is a seasoned business coach and consultant with a background in engineering, renowned for her expertise in humanising business growth and leadership.

Cléo shares insights on navigating the complexities of coaching, emphasising the importance of finding a coach who genuinely aligns with your needs and can offer authentic, impactful guidance. She says there is a critical need for entrepreneurs to set high standards and have zero tolerance for bad behaviour to scale their businesses effectively.

Cléo highlights the significance of human connection in business, drawing from her engineering background to advocate for a balance between process and people. Cléo’s perspective is enriched by her personal journey and reflections on midlife, inspired by Chip Conley’s book, Learning to Love the Midlife.

Takeaways

• Effective marketing strategies target the right audience through tailored, relevant content.
• Strong business leaders eventually develop zero tolerance for bad behaviours in their teams.
• Choosing the right coach involves assessing their success stories and how they engage.
• High-level coaching demands a genuine connection and commitment to client success.
• The essence of scaling a business lies in human connection and authenticity.
• Simplicity and returning to basics can drive significant improvements in business performance.

Follow Cléo Maheux 
https://www.hypercroissance.com/ 
https://www.linkedin.com/company/hypercroissance/ 
https://www.facebook.com/hypercroissance 
https://www.instagram.com/hypercroissance/ 

Books on this episode 
Learning to love the mid-life by Chip Conley https://amzn.to/3IAl9wC  
The leader within us by Warren Rustand https://amzn.to/3wN4MKu  

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

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Books – Learn more about our books https://evolutionpartners.com.au/books/  
Made to Thrive: The practical, prescriptive guide on how to be a great CEO
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

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