Carl J Cox has led seven organisations across four continents to significant growth. Today, Carl is CEO and founder of 40 Strategy and author of Amazon bestseller, Lost at CEO, An Entrepreneur’s Guide to Strategy.  Carl shares his career trajectory, which is marked by diverse roles, from CFO to IT manager, which equipped him with unique insights into business growth and strategy.

He recounts how a health scare led him to set ambitious goals: starting a podcast, writing a book, and running a marathon. Carl highlights the difference between setting goals and having a strategic plan, stressing the necessity of a clear purpose and execution strategy. He advocates for data-driven decision-making and the significance of frequent progress evaluations. The episode concludes with Carl recommending the book “The Four Disciplines of Execution” and discussing the importance of having a practical plan to ensure strategy implementation.

Takeaways
Effective strategic planning is crucial for building and executing successful business strategies.
Carl’s diverse career roles have provided him with a comprehensive understanding of business growth and operations.
Carl stresses the importance of making strategic decisions based on data rather than opinions.
Many companies fail at strategy due to poor execution, highlighting the need for a strong implementation plan.
Prioritising the most impactful goals ensures better focus and higher chances of success.
Businesses should continuously strive to improve customer experience, employee engagement, and overall operations.
Setting goals with a clear purpose, vision, and execution strategy significantly increases the likelihood of achieving them.

Follow Carl J Cox 
https://40strategy.com/
https://www.linkedin.com/in/carljcox/
https://www.youtube.com/@40strategy/featured
https://x.com/40Strategy

Books on this episode
Lost at CEO: An Entrepreneurs guide to Strategy https://amzn.to/3OHF9AI
The Four Disciplines of Execution https://amzn.to/3OPGEwL
Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

Follow me: 
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth

Enjoying the show? Leave a review 

Carl J Cox has led seven organisations across four continents to significant growth. Today, Carl is CEO and founder of 40 Strategy and author of Amazon bestseller, Lost at CEO, An Entrepreneur’s Guide to Strategy.  Carl shares his career trajectory, which is marked by diverse roles, from CFO to IT manager, which equipped him with unique insights into business growth and strategy.
He recounts how a health scare led him to set ambitious goals: starting a podcast, writing a book, and running a marathon. Carl highlights the difference between setting goals and having a strategic plan, stressing the necessity of a clear purpose and execution strategy. He advocates for data-driven decision-making and the significance of frequent progress evaluations. The episode concludes with Carl recommending the book “The Four Disciplines of Execution” and discussing the importance of having a practical plan to ensure strategy implementation.
Takeaways
<ul>
<li>Effective strategic planning is crucial for building and executing successful business strategies.</li>
<li>Carl’s diverse career roles have provided him with a comprehensive understanding of business growth and operations.</li>
<li>Carl stresses the importance of making strategic decisions based on data rather than opinions.</li>
<li>Many companies fail at strategy due to poor execution, highlighting the need for a strong implementation plan.</li>
<li>Prioritising the most impactful goals ensures better focus and higher chances of success.</li>
<li>Businesses should continuously strive to improve customer experience, employee engagement, and overall operations.</li>
<li>Setting goals with a clear purpose, vision, and execution strategy significantly increases the likelihood of achieving them.</li>
</ul>
Follow Carl J Cox  <a href="https://40strategy.com/">https://40strategy.com/</a> <a href="https://www.linkedin.com/in/carljcox/">https://www.linkedin.com/in/carljcox/</a> <a href="https://www.youtube.com/@40strategy/featured">https://www.youtube.com/@40strategy/featured</a> <a href="https://x.com/40Strategy">https://x.com/40Strategy</a>
Books on this episode Lost at CEO: An Entrepreneurs guide to Strategy <a href="https://amzn.to/3OHF9AI">https://amzn.to/3OHF9AI</a> The Four Disciplines of Execution <a href="https://amzn.to/3OPGEwL">https://amzn.to/3OPGEwL</a>  Watch the episode on YouTube: <a href="https://www.youtube.com/@TheEvolutionPartners">https://www.youtube.com/@TheEvolutionPartners</a>
Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter <a href="https://evolutionpartners.com.au/subscribe/">https://evolutionpartners.com.au/subscribe/</a>
Books – Learn more about our books <a href="https://evolutionpartners.com.au/books/">https://evolutionpartners.com.au/books/</a>  Made to Thrive: The practical, prescriptive guide on how to be a great CEO Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.
Follow me:  on <a href="https://au.linkedin.com/in/bradleygiles">https://au.linkedin.com/in/bradleygiles</a>  on <a href="https://twitter.com/Evolution_Perth">https://twitter.com/Evolution_Perth</a>
Enjoying the show? Leave a review

A place for the world’s leading thinkers, planners and doers.

The Evolution Partners is a weekly podcast hosted by Brad Giles. Join Brad as he engages in conversations with some of the world’s sharpest minds, learning a bit more about them and delving into what makes them tick.

A place for the world’s leading thinkers, planners and doers.
The Evolution Partners is a weekly podcast hosted by Brad Giles. Join Brad as he engages in conversations with some of the world’s sharpest minds, learning a bit more about them and delving into what makes them tick.

The Evolution Partners

Each week Brad Giles talks with the world’s leading thinkers, planners and doers who are helping to build great companies in their own way.

We learn how the work they’re doing is creating an impact and get to know a little bit more about them, and what makes them tick.

Each week Brad Giles talks with the world’s leading thinkers, planners and doers who are helping to build great companies in their own way.
We learn how the work they’re doing is creating an impact and get to know a little bit more about them, and what makes them tick.

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