This episode is the first in a seven-part series exploring the themes of my forthcoming book ‘Bigger Isn’t Better, Better is Better’. Joined by Evolution Partners coaches Andres Zylberberg & Richard Peake, the discussion introduces the central premise: that for owner-led companies, increasing size does not necessarily deliver greater freedom, wealth, or fulfilment. Instead, I propose a framework built around compounding improvements in five core areas—team, customers, offering, financials, and life by design. 

The series aims to provide leaders with practical insights, real-world examples, and guidance on building a better business and a more meaningful life. 

Takeaways 
A better business focuses on compounding improvements, not just chasing rapid growth. 
Owner-led companies require discipline and patience to avoid becoming impulsive risk takers. 
Growth without strategy, team alignment, or profitability often leads to frustration and regret. 
Entrepreneurship promises freedom, but without structure it can trap owners in unfulfilling businesses. 
Falling out of love with a business is more common than often acknowledged. 
Compounding in team, customers, offering, and financials creates sustainable success and fulfilment. 
‘Better is better’ challenges the assumption that every business must always grow bigger. 
Aligning business performance with personal goals ensures both professional achievement and a meaningful life. 

Details of my new book: 
Bigger isn’t Better, Better is Better: Avoiding the pressure of endless growth to build a better business (and better life) https://evolutionpartners.com.au/bigger-isnt-better/ 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter  https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/ 

Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me: 
on https://au.linkedin.com/in/bradleygiles 
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

This episode is the first in a seven-part series exploring the themes of my forthcoming book &lsquo;Bigger Isn&rsquo;t Better, Better is Better&rsquo;. Joined by Evolution Partners coaches Andres Zylberberg &amp; Richard Peake, the discussion introduces the central premise: that for owner-led companies, increasing size does not necessarily deliver greater freedom, wealth, or fulfilment. Instead, I propose a framework built around compounding improvements in five core areas&mdash;team, customers, offering, financials, and life by design.&nbsp;
The series aims to provide leaders with practical insights, real-world examples, and guidance on building a better business and a more meaningful life.&nbsp;
Takeaways&nbsp;
<ul>
<li>A better business focuses on compounding improvements, not just chasing rapid growth.&nbsp;</li>
<li>Owner-led companies require discipline and patience to avoid becoming impulsive risk takers.&nbsp;</li>
<li>Growth without strategy, team alignment, or profitability often leads to frustration and regret.&nbsp;</li>
<li>Entrepreneurship promises freedom, but without structure it can trap owners in unfulfilling businesses.&nbsp;</li>
<li>Falling out of love with a business is more common than often acknowledged.&nbsp;</li>
<li>Compounding in team, customers, offering, and financials creates sustainable success and fulfilment.&nbsp;</li>
<li>&lsquo;Better is better&rsquo; challenges the assumption that every business must always grow bigger.&nbsp;</li>
<li>Aligning business performance with personal goals ensures both professional achievement and a meaningful life.&nbsp;</li>
</ul>
Details of my new book: Bigger isn&rsquo;t Better, Better is Better: Avoiding the pressure of endless growth to build a better business (and better life) <a href="https://evolutionpartners.com.au/bigger-isnt-better/">https://evolutionpartners.com.au/bigger-isnt-better/</a>&nbsp;
Watch the episode on YouTube: <a href="https://www.youtube.com/@TheEvolutionPartners">https://www.youtube.com/@TheEvolutionPartners</a>&nbsp;
Newsletter &ndash; each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter&nbsp; <a href="https://evolutionpartners.com.au/subscribe/">https://evolutionpartners.com.au/subscribe/</a>&nbsp;
Books &ndash; Learn more about our books <a href="https://evolutionpartners.com.au/books/">https://evolutionpartners.com.au/books/</a>&nbsp;
Made to Thrive: The practical, prescriptive guide on how to be a great CEO Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.&nbsp; Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.&nbsp;
Follow me: on <a href="https://au.linkedin.com/in/bradleygiles">https://au.linkedin.com/in/bradleygiles</a>&nbsp; on <a href="https://twitter.com/Evolution_Perth">https://twitter.com/Evolution_Perth</a>&nbsp;
Enjoying the show? Leave a review&nbsp;

A place for the world’s leading thinkers, planners and doers.

The Evolution Partners is a weekly podcast hosted by Brad Giles. Join Brad as he engages in conversations with some of the world’s sharpest minds, learning a bit more about them and delving into what makes them tick.

A place for the world’s leading thinkers, planners and doers.
The Evolution Partners is a weekly podcast hosted by Brad Giles. Join Brad as he engages in conversations with some of the world’s sharpest minds, learning a bit more about them and delving into what makes them tick.

The Evolution Partners

Each week Brad Giles talks with the world’s leading thinkers, planners and doers who are helping to build great companies in their own way.

We learn how the work they’re doing is creating an impact and get to know a little bit more about them, and what makes them tick.

Each week Brad Giles talks with the world’s leading thinkers, planners and doers who are helping to build great companies in their own way.
We learn how the work they’re doing is creating an impact and get to know a little bit more about them, and what makes them tick.

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