In this episode, host James Hurley, Enterprise Editor at The Times, is joined by Nick Cooke, co-founder of GOAT – a global social media marketing agency, powered by influencers.

GOAT founders Nick, Harry Hugo and Arron Shepherd met while working for a sports-focused social media platform. By collecting and analysing performance data from influencer marketing campaigns they could see exactly what was driving clicks and conversions.

GOAT was created in 2015 to share this powerful, unique collection of data with other brands.

Born in the age of social – with influencers revolutionising brand marketing in just a matter of years – how does GOAT continue to keep one step ahead?

In this episode, host James Hurley, Enterprise Editor at The Times, is joined by Nick Cooke, co-founder of GOAT &ndash; a global social media marketing agency, powered by influencers.
GOAT founders Nick, Harry Hugo and Arron Shepherd met while working for a sports-focused social media platform. By collecting and analysing performance data from influencer marketing campaigns they could see exactly what was driving clicks and conversions.
GOAT was created in 2015 to share this powerful, unique collection of data with other brands.
Born in the age of social &ndash; with influencers revolutionising brand marketing in just a matter of years &ndash; how does GOAT continue to keep one step ahead?

From start up to sale, the course of building a business never did run smooth…

Welcome to The Entrepreneurs’ Chat, a podcast brought to you by Kleinwort Hambros.

In this series, host James Hurley, Enterprise Editor at The Times, is joined by six entrepreneurs to delve behind the scenes of ambitious and fast growing companies. Meet the people behind the businesses, as our guests share the challenges they have faced throughout their entrepreneurial journeys – and the lessons they have learnt along the way.

From start up to sale, the course of building a business never did run smooth&hellip;
Welcome to The Entrepreneurs&rsquo; Chat, a podcast brought to you by Kleinwort Hambros.
In this series, host James Hurley, Enterprise Editor at The Times, is joined by six entrepreneurs to delve behind the scenes of ambitious and fast growing companies. Meet the people behind the businesses, as our guests share the challenges they have faced throughout their entrepreneurial journeys &ndash; and the lessons they have learnt along the way.

The Entrepreneurs’ Chat

THE INFLUENCER GURU: Driving brand engagement in the age of social with Nick Cooke, GOAT

What do Kate Middleton, Shakira and Angelina Jolie all have in common?

In this episode, host James Hurley, Enterprise Editor at The Times, is joined by Cécile Reinaud, founder of Séraphine - the international maternity fashion brand which has caught the eyes of celebrities across the world.

Having started her career in the world of advertising, Cécile was quick to identify a gap in the market for stylish maternity wear – and so Séraphine was born.

Drawing on her PR & marketing expertise, Cécile grew the brand from a shop in Kensington to a world-famous maternity fashion label, exporting to customers across the world. No stranger to royal endorsement, in 2020 Séraphine was awarded the Queen’s Award for Enterprise, the UK’s highest official accolade for business.

Having sold Séraphine in 2020, what came next for Cécile?

What do Kate Middleton, Shakira and Angelina Jolie all have in common?
In this episode, host James Hurley, Enterprise Editor at The Times, is joined by C&eacute;cile Reinaud, founder of S&eacute;raphine - the international maternity fashion brand which has caught the eyes of celebrities across the world.
Having started her career in the world of advertising, C&eacute;cile was quick to identify a gap in the market for stylish maternity wear &ndash; and so S&eacute;raphine was born.
Drawing on her PR &amp; marketing expertise, C&eacute;cile grew the brand from a shop in Kensington to a world-famous maternity fashion label, exporting to customers across the world. No stranger to royal endorsement, in 2020 S&eacute;raphine was awarded the Queen&rsquo;s Award for Enterprise, the UK&rsquo;s highest official accolade for business.
Having sold S&eacute;raphine in 2020, what came next for C&eacute;cile?

THE DESIGNER: Building a maternity label that found favour with the A List with Cécile Reinaud, Séraphine

In this episode, host James Hurley, Enterprise Editor at The Times, is joined by Giles English of Bremont Watches.

Instilled with a keen sense of adventure from a young age, Giles inherited a passion for both aviation and engineering from his father – an ex-RAF pilot with a PhD in Aeronautical Engineering.

Inspired by family tragedy, Giles, together with his brother and Co-Founder Nick, has pioneered the reinvigoration of British watchmaking. A number of plane crashes have been pivotal in the company’s story, and Bremont is fittingly known for its famous “Tested beyond endurance” motto.

Time began for Bremont in 2002, when the English brothers embarked on a journey to make beautifully crafted pilot’s watches of exceptional quality. It has since grown to become one of the largest manufacturers of chronometers in the world.

In this episode, host James Hurley, Enterprise Editor at The Times, is joined by Giles English of Bremont Watches.
Instilled with a keen sense of adventure from a young age, Giles inherited a passion for both aviation and engineering from his father &ndash; an ex-RAF pilot with a PhD in Aeronautical Engineering.
Inspired by family tragedy, Giles, together with his brother and Co-Founder Nick, has pioneered the reinvigoration of British watchmaking. A number of plane crashes have been pivotal in the company&rsquo;s story, and Bremont is fittingly known for its famous &ldquo;Tested beyond endurance&rdquo; motto.
Time began for Bremont in 2002, when the English brothers embarked on a journey to make beautifully crafted pilot&rsquo;s watches of exceptional quality. It has since grown to become one of the largest manufacturers of chronometers in the world.

THE HOROLOGIST: Embracing adventure in life and business with Giles English, Bremont

Host James Hurley, Enterprise Editor at The Times, is joined by Ama Amo-Agyei, founder of Plantmade – an organic haircare and wellness brand that aims to get to the root causes of any hair or beard woes.

After being made redundant during the Covid-19 pandemic, Ama started the company from home with only £100 – creating a haircare treatment for her alopecia using ingredients inspired by her Ghanaian heritage.

Ama continued experimenting with natural ingredients and started selling hair products via Instagram. Within 5 months, she was making 6 figures.

Yet Ama was soon drawing on her nascent business skills to survive an existential crisis – a legal threat which saw her suspend operations, rebrand and start all over again.

Host James Hurley, Enterprise Editor at The Times, is joined by Ama Amo-Agyei, founder of Plantmade &ndash; an organic haircare and wellness brand that aims to get to the root causes of any hair or beard woes.
After being made redundant during the Covid-19 pandemic, Ama started the company from home with only &pound;100 &ndash; creating a haircare treatment for her alopecia using ingredients inspired by her Ghanaian heritage.
Ama continued experimenting with natural ingredients and started selling hair products via Instagram. Within 5 months, she was making 6 figures.
Yet Ama was soon drawing on her nascent business skills to survive an existential crisis &ndash; a legal threat which saw her suspend operations, rebrand and start all over again.

THE INFLUENCER GURU: Driving brand engagement in the age of social with Nick Cooke, GOAT

The Entrepreneurs’ Chat

In 1 playlist(s)

The Entrepreneurs’ Chat

Social links

Follow podcast

Recent clips