In this episode, host James Hurley, Enterprise Editor at The Times, is joined by Nick Cooke, co-founder of GOAT – a global social media marketing agency, powered by influencers.
GOAT founders Nick, Harry Hugo and Arron Shepherd met while working for a sports-focused social media platform. By collecting and analysing performance data from influencer marketing campaigns they could see exactly what was driving clicks and conversions.
GOAT was created in 2015 to share this powerful, unique collection of data with other brands.
Born in the age of social – with influencers revolutionising brand marketing in just a matter of years – how does GOAT continue to keep one step ahead?
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