From deciding the target markets, to focusing on quality, marketing in new markets, and restructuring a business around exports, our panelists discuss and provide key insights on what businesses need to focus on when building an exports and FDI strategy. 

Participants:

Hossam Sallab (Linkedin), CEO and Vice-Chairman, Sallab Group and Royal Ceramica

Mark Wyllie (Linkedin),  CEO, Beyti Egypt

Kareem Abou Ghaly (Linkedin), CEO, Pasta Regina

Interviewed by: Zainab AbdulAziz , Managing Editor, Enterprise

Must read:

You can read our coverage of the panel here: https://enterprise.news/news/story?storyId=aa92abce-b6c4-4981-ae72-d1198ed96c9b

From deciding the target markets, to focusing on quality, marketing in new markets, and restructuring a business around exports, our panelists discuss and provide key insights on what businesses need to focus on when building an exports and FDI strategy. 
Participants:
Hossam Sallab (<a href="https://www.linkedin.com/in/hossam-el-sallab-a59ab75a/?originalSubdomain=eg">Linkedin</a>), CEO and Vice-Chairman, Sallab Group and Royal Ceramica
Mark Wyllie (<a href="https://www.linkedin.com/in/markjlwyllie-/?originalSubdomain=eg">Linkedin</a>),  CEO, Beyti Egypt
Kareem Abou Ghaly (<a href="https://www.linkedin.com/in/kareem-aboughali-592609136/?originalSubdomain=eg">Linkedin</a>), CEO, Pasta Regina
Interviewed by: Zainab AbdulAziz , Managing Editor, Enterprise
Must read:
You can read our coverage of the panel here: <a href="https://enterprise.news/news/story?storyId=aa92abce-b6c4-4981-ae72-d1198ed96c9b">https://enterprise.news/news/story?storyId=aa92abce-b6c4-4981-ae72-d1198ed96c9b</a>

The Enterprise Show is an Egypt-focused business, policy and pop culture talk show, produced by Enterprise, the daily brief on all matters business, finance, and economics. Each episode will see us sit down with interesting and impactful business leaders, policy-makers, and cultural icons to discuss their life's successes, failures, and their views on major topics that will shape Egypt going forward.

The Enterprise Show is an Egypt-focused business, policy and pop culture talk show, produced by Enterprise, the daily brief on all matters business, finance, and economics. Each episode will see us sit down with interesting and impactful business leaders, policy-makers, and cultural icons to discuss their life's successes, failures, and their views on major topics that will shape Egypt going forward.

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