Catriona Burgess is Strategy Director at the Frost Collective. Cat’s worked on Australia's largest urban renewal projects including Central Park, Green Square, Key Quarter, Darwin Waterfront & Australian Technology Park, as well as international projects in China, Korea, & Auckland.

We discussed a designer's role including:
Why designers look to market buildings to connect with your emotion.
Social media strategies that cost you money by targeting social proof & subconscious decision making.
The theatrical & engaging world of display suites - is the glossy brochure finally dead?
How buying in 1st & 2nd stages of a development can impact growth.
Will AI transform the way people buy property?
Sustainability - what housing model should we live in & how efficient is it for our city? 
Visionary things happening on the fringe of Sydney.

Once again, we gain a greater understanding of how the psychological & emotional side of us is targeted in a property transaction. 

WEBSITE LINKS:Catriona Burgess - Frost Collective

Download the transcript:www.theelephantintheroom.com.au/podcasts/079

Work with Veronica? info@gooddeeds.com.auWork with Chris? hello@wealthful.com.au

Catriona Burgess is Strategy Director at the Frost Collective. Cat’s worked on Australia's largest urban renewal projects including Central Park, Green Square, Key Quarter, Darwin Waterfront & Australian Technology Park, as well as international projects in China, Korea, & Auckland. We discussed a designer's role including: <ul> <li style="font-weight: 400;">Why designers look to market buildings to connect with your emotion.</li> <li style="font-weight: 400;">Social media strategies that cost you money by targeting social proof & subconscious decision making.</li> <li style="font-weight: 400;">The theatrical & engaging world of display suites - is the glossy brochure finally dead?</li> <li style="font-weight: 400;">How buying in 1st & 2nd stages of a development can impact growth.</li> <li style="font-weight: 400;">Will AI transform the way people buy property?</li> <li style="font-weight: 400;">Sustainability - what housing model should we live in & how efficient is it for our city? </li> <li style="font-weight: 400;">Visionary things happening on the fringe of Sydney.</li> </ul> Once again, we gain a greater understanding of how the psychological & emotional side of us is targeted in a property transaction.  WEBSITE LINKS:<a href="https://www.frostcollective.com.au/urbanite">Catriona Burgess - Frost Collective</a> Download the transcript:<a href="http://www.theelephantintheroom.com.au/podcasts/079">www.theelephantintheroom.com.au/podcasts/079</a> Work with Veronica? <a href="mailto:info@gooddeeds.com.au">info@gooddeeds.com.au</a>Work with Chris? <a href="mailto:hello@wealthful.com.au">hello@wealthful.com.au</a>

Who's really in control when you buy a property?

The Elephant In The Room is where the things that no one wants to talk about, actually get talked about.  

Veronica Morgan, real estate agent, buyers agent and co-host of Foxtel’s Location Location Location Australia & Chris Bates, financial planner, mortgage broker and wealth coach have joined forces to find out what’s really going on in the world of real estate.

Veronica and Chris talk to property owners and buyers every day in their respective lines of business. They’ve observed a wide spectrum of confidence in people’s decision making ability when buying and selling property, often to the detriment of the individuals concerned. They are both fascinated by consumer behaviour and together they’re going to uncover who’s really making the decisions when you buy a property.

In each episode they get into the psyche of buyers, agents, auctioneers and other industry experts to learn the truth about how buyers are influenced and why they do the things they do. In every episode you’ll learn from the mistakes of a “property dumbo” as well as Chris & Veronica’s “elephant rider bootcamp” training session.

The plan? This property podcast has been created to help us all make better property decisions!

We talk about the things no one wants to talk about in the Property Market

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