In this treasure trove of an episode, our hosts chat with Amy Stead, CEO and creative director of Sydney-based Amazema, which specialises in styling property for sale, as well as interior design and decoration. Amy lives and breathes all things interior design, which comes through in her own personalised furniture and textiles line, The Amazema Edit. Amy has become an authority in the property styling industry and if you’re actively selling your home, or hoping to soon, this episode could mean money in your pocket.

Amy and our hosts discuss the styling industry from the lens of the real estate market, and the massive value it brings during a property’s sale because appealing interior design can significantly lift your property’s desirability.

Here’s what we covered:
Why stylists bring real value to selling property.
How much of the market is being styled for sale?
Should you have family photos up during an open house?
Clearance rate differences between ‘good’ stylists and ‘bad’ stylists.
'manufactured styled' vs hands-on styled.
What visual tricks do property stylists use?
What three things should property buyers look for during an open house?
What do professional stylists services cost?
What are the key current styling trends?
What kinds of property don't need to be styled?
Tips on how to furnish your new property.
Where do people go wrong when it comes to flipping and styling?
The realities of 'flipping houses' and over-capitalising on renovations.

MENTIONED EPISODES:Episode 97 | Jacqui PollockEpisode 12 | John CunninghamEpisode 27 | Overcapitalisng

GUEST LINKS:Instagram: @Amazema_interiors | @the_amazema_edit Web: Amazema.comFacebook: Amazema Interiors

GUEST OFFER:Use code “Elephant” on online purchase for 20% off either:
Interiors Package 1: Initial Consultation  (with recommendations report & mood board) 

or 
Styling For Sale Consultation (in person) — Amazema Interiors (with recommendations report) 

INTERIOR + STYLING CHEATSHEETDownload at theelephantintheroom.com.au/podcasts/109

HOST LINKS: Looking for a Sydney Buyers Agent? gooddeeds.com.au Work with Veronica: info@gooddeeds.com.au 

Looking for a Mortgage Broker? wealthful.com.au Work with Chris: hello@wealthful.com.au

EPISODE TRANSCRIPT: Please note that this has been transcribed by half-human-half-robot, so brace yourself for typos and the odd bit of weirdness…This episode was recorded on 6 February, 2020.

View the Episode at: https://www.theelephantintheroom.com.au/podcasts/109

In this treasure trove of an episode, our hosts chat with Amy Stead, CEO and creative director of Sydney-based Amazema, which specialises in styling property for sale, as well as interior design and decoration. Amy lives and breathes all things interior design, which comes through in her own personalised furniture and textiles line, The Amazema Edit. Amy has become an authority in the property styling industry and if you’re actively selling your home, or hoping to soon, this episode could mean money in your pocket. Amy and our hosts discuss the styling industry from the lens of the real estate market, and the massive value it brings during a property’s sale because appealing interior design can significantly lift your property’s desirability. Here’s what we covered: <ul> <li style="font-weight: 400;">Why stylists bring real value to selling property.</li> <li style="font-weight: 400;">How much of the market is being styled for sale?</li> <li style="font-weight: 400;">Should you have family photos up during an open house?</li> <li style="font-weight: 400;">Clearance rate differences between ‘good’ stylists and ‘bad’ stylists.</li> <li style="font-weight: 400;">'manufactured styled' vs hands-on styled.</li> <li style="font-weight: 400;">What visual tricks do property stylists use?</li> <li style="font-weight: 400;">What three things should property buyers look for during an open house?</li> <li style="font-weight: 400;">What do professional stylists services cost?</li> <li style="font-weight: 400;">What are the key current styling trends?</li> <li style="font-weight: 400;">What kinds of property don't need to be styled?</li> <li style="font-weight: 400;">Tips on how to furnish your new property.</li> <li style="font-weight: 400;">Where do people go wrong when it comes to flipping and styling?</li> <li style="font-weight: 400;">The realities of 'flipping houses' and over-capitalising on renovations.</li> </ul> MENTIONED EPISODES:<a href="https://www.theelephantintheroom.com.au/podcasts/097" target="_blank" rel="noopener">Episode 97 | Jacqui Pollock</a> <a href="https://www.theelephantintheroom.com.au/podcasts/12" target="_blank" rel="noopener">Episode 12 | John Cunningham</a> <a href="https://www.theelephantintheroom.com.au/podcasts/027" target="_blank" rel="noopener">Episode 27 | Overcapitalisng</a> GUEST LINKS:Instagram: <a href="https://www.instagram.com/amazema_interiors/?hl=en" target="_blank" rel="noopener">@Amazema_interiors</a> | <a href="https://www.instagram.com/the_amazema_edit/?hl=en" target="_blank" rel="noopener">@the_amazema_edit</a> Web: <a href="https://www.amazema.com/" target="_blank" rel="noopener">Amazema.com</a>Facebook: <a href="https://www.facebook.com/amazema/" target="_blank" rel="noopener">Amazema Interiors</a> GUEST OFFER:Use code “Elephant” on online purchase for 20% off either: <ul> <li style="font-weight: 400;"><a href="https://www.amazema.com/interiors/interiors-package-1-bronze" target="_blank" rel="noopener">Interiors Package 1: Initial Consultation</a>  (with recommendations report & mood board) </li> </ul> or  <ul> <li style="font-weight: 400;"><a href="https://www.amazema.com/interiors/styling-for-sale" target="_blank" rel="noopener">Styling For Sale Consultation (in person) — Amazema Interiors</a> (with recommendations report) </li> </ul> INTERIOR + STYLING CHEATSHEETDownload at <a href="https://www.theelephantintheroom.com.au/podcasts/109" target="_blank" rel="noopener">theelephantintheroom.com.au/podcasts/109</a> HOST LINKS: Looking for a Sydney Buyers Agent? <a href="http://www.gooddeeds.com.au" target="_blank" rel="noopener">gooddeeds.com.au</a> Work with Veronica: info@gooddeeds.com.au  Looking for a Mortgage Broker? <a href="https://www.wealthful.com.au/" target="_blank" rel="noopener">wealthful.com.au</a> Work with Chris: hello@wealthful.com.au EPISODE TRANSCRIPT: Please note that this has been transcribed by half-human-half-robot, so brace yourself for typos and the odd bit of weirdness…This episode was recorded on 6 February, 2020. View the Episode at: <a href="https://www.theelephantintheroom.com.au/podcasts/109" target="_blank" rel="noopener">https://www.theelephantintheroom.com.au/podcasts/109</a>

Who's really in control when you buy a property?

The Elephant In The Room is where the things that no one wants to talk about, actually get talked about.  

Veronica Morgan, real estate agent, buyers agent and co-host of Foxtel’s Location Location Location Australia & Chris Bates, financial planner, mortgage broker and wealth coach have joined forces to find out what’s really going on in the world of real estate.

Veronica and Chris talk to property owners and buyers every day in their respective lines of business. They’ve observed a wide spectrum of confidence in people’s decision making ability when buying and selling property, often to the detriment of the individuals concerned. They are both fascinated by consumer behaviour and together they’re going to uncover who’s really making the decisions when you buy a property.

In each episode they get into the psyche of buyers, agents, auctioneers and other industry experts to learn the truth about how buyers are influenced and why they do the things they do. In every episode you’ll learn from the mistakes of a “property dumbo” as well as Chris & Veronica’s “elephant rider bootcamp” training session.

The plan? This property podcast has been created to help us all make better property decisions!

We talk about the things no one wants to talk about in the Property Market

The Elephant In The Room Property Podcast | Inside Australian Real Estate

The aesthetician Amy Stead reveals the tricks of the styling trade to Veronica and Chris

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