Overview
In this episode of The Education Business Podcast, Claire Riley is joined by Matt Wilkinson, founder of Restart Tuition. Matt shares his journey from FE lecturer to business owner, the reality of building a tutoring company, and the mindset shifts required to grow sustainably.
They explore how to move from “doing everything” to focusing on the right clients, why undercharging harms both tutors and learners, and how word of mouth, local reputation, and systems can transform a small tutoring practice into a scalable business. Matt also discusses leadership, networking beyond the tutoring bubble, and why charging your true value creates more opportunity—not less—for impact.
This is an essential listen for tutors and education founders who want to grow with confidence, clarity, and purpose.
00:00 – Word of Mouth
00:01 – Intro
00:02 – Matt’s Journey
00:04 – Leadership Growth
00:05 – Starting Restart Tuition
00:06 – Building the Business
00:08 – Team & Structure
00:10 – Local Authority Work
00:12 – Business Focus
00:14 – Systems & Safeguarding
00:16 – Growth Challenges
00:17 – Focus vs Fear
00:18 – Referrals & Marketing
00:21 – Income & Security
00:22 – Money Mindset
00:24 – Pricing & Value
00:29 – Belief vs Reality
00:31 – Boundaries
00:33 – Networking
00:35 – Perspective Shift
00:36 – Leadership
00:37 – Close
All About Matt:
Matt Wilkinson is the founder of Restart Tuition Ltd. He is a maths teacher and tutor with extensive experience supporting learners across GCSE Maths and Functional Skills. Matt built Restart Tuition to help young people gain confidence in both Maths and English, particularly those who feel anxious, stuck, or behind. His approach is confidence-led and designed to reduce overwhelm, close gaps in learning, and help students make steady, lasting progress.
Website: www.restarttuition.com
LinkedIn: https://www.linkedin.com/in/mattwilkinsonedu/
Facebook:https://www.facebook.com/restarttuition/

Craig McKee: From the Head’s Office to SaaS Founder
27:12

Kate Wadsworth: Progress Isn’t Linear: Lessons from an Education Business Founder
25:51

Matthew Curnier: Scaling Beyond Yourself: A Multi-Company Founder
31:36