Overview

In this episode of The Education Business Podcast, Claire Riley is joined by Matt Wilkinson, founder of Restart Tuition. Matt shares his journey from FE lecturer to business owner, the reality of building a tutoring company, and the mindset shifts required to grow sustainably.

They explore how to move from “doing everything” to focusing on the right clients, why undercharging harms both tutors and learners, and how word of mouth, local reputation, and systems can transform a small tutoring practice into a scalable business. Matt also discusses leadership, networking beyond the tutoring bubble, and why charging your true value creates more opportunity—not less—for impact.

This is an essential listen for tutors and education founders who want to grow with confidence, clarity, and purpose.

 

00:00 – Word of Mouth
00:01 – Intro
00:02 – Matt’s Journey
00:04 – Leadership Growth
00:05 – Starting Restart Tuition
00:06 – Building the Business
00:08 – Team & Structure
00:10 – Local Authority Work
00:12 – Business Focus
00:14 – Systems & Safeguarding
00:16 – Growth Challenges
00:17 – Focus vs Fear
00:18 – Referrals & Marketing
00:21 – Income & Security
00:22 – Money Mindset
00:24 – Pricing & Value
00:29 – Belief vs Reality
00:31 – Boundaries
00:33 – Networking
00:35 – Perspective Shift
00:36 – Leadership
00:37 – Close

 

All About Matt:

Matt Wilkinson is the founder of Restart Tuition Ltd. He is a maths teacher and tutor with extensive experience supporting learners across GCSE Maths and Functional Skills. Matt built Restart Tuition to help young people gain confidence in both Maths and English, particularly those who feel anxious, stuck, or behind. His approach is confidence-led and designed to reduce overwhelm, close gaps in learning, and help students make steady, lasting progress.

Website: www.restarttuition.com
LinkedIn: https://www.linkedin.com/in/mattwilkinsonedu/
Facebook:https://www.facebook.com/restarttuition/

 

 

Overview
In this episode of The Education Business Podcast, Claire Riley is joined by Matt Wilkinson, founder of Restart Tuition. Matt shares his journey from FE lecturer to business owner, the reality of building a tutoring company, and the mindset shifts required to grow sustainably.
They explore how to move from &ldquo;doing everything&rdquo; to focusing on the right clients, why undercharging harms both tutors and learners, and how word of mouth, local reputation, and systems can transform a small tutoring practice into a scalable business. Matt also discusses leadership, networking beyond the tutoring bubble, and why charging your true value creates more opportunity&mdash;not less&mdash;for impact.
This is an essential listen for tutors and education founders who want to grow with confidence, clarity, and purpose.
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00:00 &ndash; Word of Mouth 00:01 &ndash; Intro 00:02 &ndash; Matt&rsquo;s Journey 00:04 &ndash; Leadership Growth 00:05 &ndash; Starting Restart Tuition 00:06 &ndash; Building the Business 00:08 &ndash; Team &amp; Structure 00:10 &ndash; Local Authority Work 00:12 &ndash; Business Focus 00:14 &ndash; Systems &amp; Safeguarding 00:16 &ndash; Growth Challenges 00:17 &ndash; Focus vs Fear 00:18 &ndash; Referrals &amp; Marketing 00:21 &ndash; Income &amp; Security 00:22 &ndash; Money Mindset 00:24 &ndash; Pricing &amp; Value 00:29 &ndash; Belief vs Reality 00:31 &ndash; Boundaries 00:33 &ndash; Networking 00:35 &ndash; Perspective Shift 00:36 &ndash; Leadership 00:37 &ndash; Close
&nbsp;
All About Matt: Matt Wilkinson is the founder of Restart Tuition Ltd. He is a maths teacher and tutor with extensive experience supporting learners across GCSE Maths and Functional Skills. Matt built Restart Tuition to help young people gain confidence in both Maths and English, particularly those who feel anxious, stuck, or behind. His approach is confidence-led and designed to reduce overwhelm, close gaps in learning, and help students make steady, lasting progress. Website: <a href="http://www.restarttuition.com/">www.restarttuition.com</a> LinkedIn: <a href="https://www.linkedin.com/in/mattwilkinsonedu/">https://www.linkedin.com/in/mattwilkinsonedu/</a> Facebook:<a href="https://www.facebook.com/restarttuition/">https://www.facebook.com/restarttuition/</a>
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The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast

Building a business in education can feel overwhelming—but you don’t have to do it alone.

Hosted by Claire Riley, founder of Classroom Secrets and passionate advocate for helping educators turn their expertise into thriving businesses, this podcast brings you honest conversations, practical strategies, and the behind-the-scenes lessons from those already making an impact in the education space.

Each episode dives into the realities of running and growing an education business—from building sustainable income streams and navigating challenges, to embracing innovation and scaling with purpose. You’ll hear inspiring stories from fellow entrepreneurs, expert insights, and Claire’s own experiences of successes and setbacks along the way.

Whether you’re an aspiring edupreneur just starting out or a seasoned business owner looking for fresh perspective, this podcast will give you the tools, clarity, and encouragement you need to grow with confidence.

Tune in weekly to discover how to make your education business thrive while staying true to your mission of making a difference.

Building a business in education can feel overwhelming&mdash;but you don&rsquo;t have to do it alone.
Hosted by Claire Riley, founder of Classroom Secrets and passionate advocate for helping educators turn their expertise into thriving businesses, this podcast brings you honest conversations, practical strategies, and the behind-the-scenes lessons from those already making an impact in the education space.
Each episode dives into the realities of running and growing an education business&mdash;from building sustainable income streams and navigating challenges, to embracing innovation and scaling with purpose. You&rsquo;ll hear inspiring stories from fellow entrepreneurs, expert insights, and Claire&rsquo;s own experiences of successes and setbacks along the way.
Whether you&rsquo;re an aspiring edupreneur just starting out or a seasoned business owner looking for fresh perspective, this podcast will give you the tools, clarity, and encouragement you need to grow with confidence.
Tune in weekly to discover how to make your education business thrive while staying true to your mission of making a difference.