Building Multiple Educational Content Brands

In this episode of the Education Business Podcast, hosted by Claire Riley, co-founder of Classroom Secrets, guest Matt Dix shares his journey from a primary school teacher to a thriving education business owner.

Matt, who runs several education brands including Manic Street Teachers, Musician of the Month, and the Fluency Factory, discusses his transition from the classroom to business, the importance of creativity, and maintaining a close connection to the educational community.

He emphasises the role of passion in sustaining a business, the significance of music as a therapeutic and educational tool, and the challenges of balancing multiple projects. Additionally, Matt provides insights into effective marketing strategies, the value of listening to customer feedback, and the need for a supportive network.

The episode offers an in-depth look at how Matt manages his businesses, the evolution of his projects, and his future aspirations.

00:00 Introduction to the Education Business Podcast

01:08 Meet Matt Dix: From Teacher to Entrepreneur

02:04 Building Education Brands: The Journey and Challenges

02:58 Balancing Teaching and Business 

05:37 Creative Ventures in Education 

08:40 The Power of Music in Education

12:32 Managing Multiple Education Brands 

17:59 Marketing Strategies for Education Businesses

23:42 The Emotional Connection to Music

34:57 Reflections and Final Thoughts

All About Matt:

Matt is a former primary school teacher with 20 years’ experience in the classroom. He now runs Manic Street Teachers, where he develops education projects and resources informed by both research and the approaches he first trialled with his own pupils.

His work includes The Fluency Factory, which focuses on reading fluency, and Musician of the Month, which introduces primary-aged children to a broad range of musicians and musical styles.

Across these projects, Matt aims to create materials that fit into everyday school life and reflect the practical realities of primary teaching.

Websites: www.manicstreetteachers.com, www.thefluencyfactory.co.uk, www.musicianofthemonth.co.uk

Instagram: https://www.instagram.com/manicstteachers/

LinkedIn: www.linkedin.com/in/mattdix-mst

Facebook: https://www.facebook.com/ManicStTeachers

Building Multiple Educational Content Brands
In this episode of the Education Business Podcast, hosted by Claire Riley, co-founder of Classroom Secrets, guest Matt Dix shares his journey from a primary school teacher to a thriving education business owner.
Matt, who runs several education brands including Manic Street Teachers, Musician of the Month, and the Fluency Factory, discusses his transition from the classroom to business, the importance of creativity, and maintaining a close connection to the educational community.
He emphasises the role of passion in sustaining a business, the significance of music as a therapeutic and educational tool, and the challenges of balancing multiple projects. Additionally, Matt provides insights into effective marketing strategies, the value of listening to customer feedback, and the need for a supportive network.
The episode offers an in-depth look at how Matt manages his businesses, the evolution of his projects, and his future aspirations.
00:00 Introduction to the Education Business Podcast
01:08 Meet Matt Dix: From Teacher to Entrepreneur
02:04 Building Education Brands: The Journey and Challenges
02:58 Balancing Teaching and Business&nbsp;
05:37 Creative Ventures in Education&nbsp;
08:40 The Power of Music in Education
12:32 Managing Multiple Education Brands&nbsp;
17:59 Marketing Strategies for Education Businesses
23:42 The Emotional Connection to Music
34:57 Reflections and Final Thoughts
All About Matt:
Matt is a former primary school teacher with 20 years&rsquo; experience in the classroom. He now runs Manic Street Teachers, where he develops education projects and resources informed by both research and the approaches he first trialled with his own pupils.
His work includes The Fluency Factory, which focuses on reading fluency, and Musician of the Month, which introduces primary-aged children to a broad range of musicians and musical styles.
Across these projects, Matt aims to create materials that fit into everyday school life and reflect the practical realities of primary teaching.
Websites: www.manicstreetteachers.com, www.thefluencyfactory.co.uk, www.musicianofthemonth.co.uk
Instagram: https://www.instagram.com/manicstteachers/
LinkedIn: www.linkedin.com/in/mattdix-mst
Facebook: https://www.facebook.com/ManicStTeachers

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast

Building a business in education can feel overwhelming—but you don’t have to do it alone.

Hosted by Claire Riley, founder of Classroom Secrets and passionate advocate for helping educators turn their expertise into thriving businesses, this podcast brings you honest conversations, practical strategies, and the behind-the-scenes lessons from those already making an impact in the education space.

Each episode dives into the realities of running and growing an education business—from building sustainable income streams and navigating challenges, to embracing innovation and scaling with purpose. You’ll hear inspiring stories from fellow entrepreneurs, expert insights, and Claire’s own experiences of successes and setbacks along the way.

Whether you’re an aspiring edupreneur just starting out or a seasoned business owner looking for fresh perspective, this podcast will give you the tools, clarity, and encouragement you need to grow with confidence.

Tune in weekly to discover how to make your education business thrive while staying true to your mission of making a difference.

Building a business in education can feel overwhelming&mdash;but you don&rsquo;t have to do it alone.
Hosted by Claire Riley, founder of Classroom Secrets and passionate advocate for helping educators turn their expertise into thriving businesses, this podcast brings you honest conversations, practical strategies, and the behind-the-scenes lessons from those already making an impact in the education space.
Each episode dives into the realities of running and growing an education business&mdash;from building sustainable income streams and navigating challenges, to embracing innovation and scaling with purpose. You&rsquo;ll hear inspiring stories from fellow entrepreneurs, expert insights, and Claire&rsquo;s own experiences of successes and setbacks along the way.
Whether you&rsquo;re an aspiring edupreneur just starting out or a seasoned business owner looking for fresh perspective, this podcast will give you the tools, clarity, and encouragement you need to grow with confidence.
Tune in weekly to discover how to make your education business thrive while staying true to your mission of making a difference.

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