Building Multiple Educational Content Brands

In this episode of the Education Business Podcast, hosted by Claire Riley, co-founder of Classroom Secrets, guest Matt Dix shares his journey from a primary school teacher to a thriving education business owner.

Matt, who runs several education brands including Manic Street Teachers, Musician of the Month, and the Fluency Factory, discusses his transition from the classroom to business, the importance of creativity, and maintaining a close connection to the educational community.

He emphasises the role of passion in sustaining a business, the significance of music as a therapeutic and educational tool, and the challenges of balancing multiple projects. Additionally, Matt provides insights into effective marketing strategies, the value of listening to customer feedback, and the need for a supportive network.

The episode offers an in-depth look at how Matt manages his businesses, the evolution of his projects, and his future aspirations.

00:00 Introduction to the Education Business Podcast

01:08 Meet Matt Dix: From Teacher to Entrepreneur

02:04 Building Education Brands: The Journey and Challenges

02:58 Balancing Teaching and Business 

05:37 Creative Ventures in Education 

08:40 The Power of Music in Education

12:32 Managing Multiple Education Brands 

17:59 Marketing Strategies for Education Businesses

23:42 The Emotional Connection to Music

34:57 Reflections and Final Thoughts

All About Matt:

Matt is a former primary school teacher with 20 years’ experience in the classroom. He now runs Manic Street Teachers, where he develops education projects and resources informed by both research and the approaches he first trialled with his own pupils.

His work includes The Fluency Factory, which focuses on reading fluency, and Musician of the Month, which introduces primary-aged children to a broad range of musicians and musical styles.

Across these projects, Matt aims to create materials that fit into everyday school life and reflect the practical realities of primary teaching.

Websites: www.manicstreetteachers.com, www.thefluencyfactory.co.uk, www.musicianofthemonth.co.uk

Instagram: https://www.instagram.com/manicstteachers/

LinkedIn: www.linkedin.com/in/mattdix-mst

Facebook: https://www.facebook.com/ManicStTeachers