From Classroom to Business: Emily's Education Marketing Business Journey

In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, talks with Emily Hanson, a former teacher who transitioned into the business world.

Emily shares her journey from being a primary school teacher to founding her own company, Emmerlilly Digital, which specialises in marketing with an education focus.

They discuss the challenges of balancing business growth with family life, the importance of setting boundaries, and the continuous self-development required in running a business.

Emily and Claire also reflect on the transferable skills from teaching to business and offer advice for educators considering a similar career shift.

00:00 Introduction to the Education Business Podcast

01:05 Meet Emily: From Teacher to Entrepreneur

03:17 Emily's Journey in Higher Education and Marketing

05:58 Transitioning from Freelance to Business Owner

11:46 Balancing Family and Business 

15:38 Tips for Aspiring Education Entrepreneurs

26:01 Final Thoughts and Reflections

All About Emily:

Website: Emerlilly.co.uk 
Instagram: @emerlilly (personal brand) and @emerlillydigital (company) 
LinkedIn: https://www.linkedin.com/in/emily-hanson123/
TikTok: @emerlillydigital (company) @emilyhanson44 (personal brand)
Facebook: Emerlilly Digital

From Classroom to Business: Emily's Education Marketing Business Journey
In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, talks with Emily Hanson, a former teacher who transitioned into the business world.
Emily shares her journey from being a primary school teacher to founding her own company, Emmerlilly Digital, which specialises in marketing with an education focus.
They discuss the challenges of balancing business growth with family life, the importance of setting boundaries, and the continuous self-development required in running a business.
Emily and Claire also reflect on the transferable skills from teaching to business and offer advice for educators considering a similar career shift.
00:00 Introduction to the Education Business Podcast
01:05 Meet Emily: From Teacher to Entrepreneur
03:17 Emily's Journey in Higher Education and Marketing
05:58 Transitioning from Freelance to Business Owner
11:46 Balancing Family and Business&nbsp;
15:38 Tips for Aspiring Education Entrepreneurs
26:01 Final Thoughts and Reflections
All About Emily:
Website: Emerlilly.co.uk&nbsp; Instagram: @emerlilly (personal brand) and @emerlillydigital (company)&nbsp; LinkedIn: https://www.linkedin.com/in/emily-hanson123/ TikTok: @emerlillydigital (company) @emilyhanson44 (personal brand) Facebook: Emerlilly Digital

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast

Building a business in education can feel overwhelming—but you don’t have to do it alone.

Hosted by Claire Riley, founder of Classroom Secrets and passionate advocate for helping educators turn their expertise into thriving businesses, this podcast brings you honest conversations, practical strategies, and the behind-the-scenes lessons from those already making an impact in the education space.

Each episode dives into the realities of running and growing an education business—from building sustainable income streams and navigating challenges, to embracing innovation and scaling with purpose. You’ll hear inspiring stories from fellow entrepreneurs, expert insights, and Claire’s own experiences of successes and setbacks along the way.

Whether you’re an aspiring edupreneur just starting out or a seasoned business owner looking for fresh perspective, this podcast will give you the tools, clarity, and encouragement you need to grow with confidence.

Tune in weekly to discover how to make your education business thrive while staying true to your mission of making a difference.

Building a business in education can feel overwhelming&mdash;but you don&rsquo;t have to do it alone.
Hosted by Claire Riley, founder of Classroom Secrets and passionate advocate for helping educators turn their expertise into thriving businesses, this podcast brings you honest conversations, practical strategies, and the behind-the-scenes lessons from those already making an impact in the education space.
Each episode dives into the realities of running and growing an education business&mdash;from building sustainable income streams and navigating challenges, to embracing innovation and scaling with purpose. You&rsquo;ll hear inspiring stories from fellow entrepreneurs, expert insights, and Claire&rsquo;s own experiences of successes and setbacks along the way.
Whether you&rsquo;re an aspiring edupreneur just starting out or a seasoned business owner looking for fresh perspective, this podcast will give you the tools, clarity, and encouragement you need to grow with confidence.
Tune in weekly to discover how to make your education business thrive while staying true to your mission of making a difference.

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