In this episode, I share with you my inside knowledge when it comes to selling to schools. I've tried and tested many strategies over the years and I'm sharing these experiences so you can make informed choices when planning your next strategy.

What you will learn in this episode:

How to use social media in school selling

Why you shouldn't cold call schools

How to build relationships on LinkedIn

How to use schools in your network

How recommendations can really benefit your business

Why offering a free session can be good for business

Resources:

Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club

Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub

Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter

My website: https://www.educationbusinessclub.co.uk

Find me on Facebook: https://www.facebook.com/ClaireRileyEntrepreneur

https://www.facebook.com/education.business.club

Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur

https://www.instagram.com/educationbusinessclub/

Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur

The Teachers' Podcast: https://podfollow.com/the-teachers-podcast

In this episode, I share with you my inside knowledge when it comes to selling to schools. I've tried and tested many strategies over the years and I'm sharing these experiences so you can make informed choices when planning your next strategy.
What you will learn in this episode:
How to use social media in school selling
Why you shouldn't cold call schools
How to build relationships on LinkedIn
How to use schools in your network
How recommendations can really benefit your business
Why offering a free session can be good for business
Resources:
Join Education Business Club: <a href="https://www.educationbusinessclub.co.uk/join-education-business-club">https://www.educationbusinessclub.co.uk/join-education-business-club</a>
Join the Education Business Facebook Group: <a href="https://www.facebook.com/groups/educationbusinessclub">https://www.facebook.com/groups/educationbusinessclub</a>
Education Business Newsletter: <a href="https://www.educationbusinessclub.co.uk/newsletter">https://www.educationbusinessclub.co.uk/newsletter</a>
My website: <a href="https://www.educationbusinessclub.co.uk">https://www.educationbusinessclub.co.uk</a>
Find me on Facebook: <a href="https://www.facebook.com/clairerileyentrepreneur">https://www.facebook.com/ClaireRileyEntrepreneur</a>
<a href="https://www.facebook.com/education.business.club">https://www.facebook.com/education.business.club</a>
Find me on Instagram: <a href="https://www.instagram.com/clairerileyteacherentrepreneur">https://www.instagram.com/clairerileyteacherentrepreneur</a>
<a href="https://www.instagram.com/educationbusinessclub/">https://www.instagram.com/educationbusinessclub/</a>
Find me on LinkedIn: <a href="https://www.linkedin.com/in/claire-riley-entrepreneur">https://www.linkedin.com/in/claire-riley-entrepreneur</a>
The Teachers' Podcast: <a href="https://podfollow.com/the-teachers-podcast">https://podfollow.com/the-teachers-podcast</a>

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast

Building a business in education can feel overwhelming—but you don’t have to do it alone.

Hosted by Claire Riley, founder of Classroom Secrets and passionate advocate for helping educators turn their expertise into thriving businesses, this podcast brings you honest conversations, practical strategies, and the behind-the-scenes lessons from those already making an impact in the education space.

Each episode dives into the realities of running and growing an education business—from building sustainable income streams and navigating challenges, to embracing innovation and scaling with purpose. You’ll hear inspiring stories from fellow entrepreneurs, expert insights, and Claire’s own experiences of successes and setbacks along the way.

Whether you’re an aspiring edupreneur just starting out or a seasoned business owner looking for fresh perspective, this podcast will give you the tools, clarity, and encouragement you need to grow with confidence.

Tune in weekly to discover how to make your education business thrive while staying true to your mission of making a difference.

Building a business in education can feel overwhelming&mdash;but you don&rsquo;t have to do it alone.
Hosted by Claire Riley, founder of Classroom Secrets and passionate advocate for helping educators turn their expertise into thriving businesses, this podcast brings you honest conversations, practical strategies, and the behind-the-scenes lessons from those already making an impact in the education space.
Each episode dives into the realities of running and growing an education business&mdash;from building sustainable income streams and navigating challenges, to embracing innovation and scaling with purpose. You&rsquo;ll hear inspiring stories from fellow entrepreneurs, expert insights, and Claire&rsquo;s own experiences of successes and setbacks along the way.
Whether you&rsquo;re an aspiring edupreneur just starting out or a seasoned business owner looking for fresh perspective, this podcast will give you the tools, clarity, and encouragement you need to grow with confidence.
Tune in weekly to discover how to make your education business thrive while staying true to your mission of making a difference.