You know Sundae from the whipped-cream-can body wash that took over supermarket shelves. Behind the brand is founder Lizzie Binks, who's built the business into a brand stocked in more than 10,000 stores across 14 countries. And all that in just six years. 

In this episode of The Edit, Lizzie chats to Home Beautiful Editor-in-Chief Elle Lovelock about the COVID-era supermarket trip that sparked the idea for Sundae, the moment she had to bet everything on the business before the website had even launched, and how ‘joy’ became more than just a brand tagline. 

Plus, Lizzie takes us inside her colour-filled, water-view home, explains scent stacking, and reveals the surprisingly low-key ritual, involving a pair of gumboots, that bookends every single day. 

This episode covers: 
Growing up between Melbourne, Sydney and Singapore 
The COVID-era supermarket aisle that sparked Sundae 
Turning a side hustle into a full-time business overnight 
Being risk-averse and betting everything on Woolworths and Priceline 
Life before Sundae: Disney, TikTok and the media buying world 
Time blocking, context switching and running a business across 14 countries 
Scent stacking, and how Sundae's rainbow of scents came to be 
Her love of baking (and that infamous Women's Weekly duck cake) 
Otis the Groodle, and the two dog park visits that bookend her day 
What makes her house a home 

You can find Sundae on Instagram here & Lizzie here  

🎧 Listen to The Edit and follow on Apple Podcasts 

Listen and follow on Spotify 

👀 Watch and subscribe to The Edit on Home Beautiful's YouTube 

Watch full episodes 

Credits: 

Host: Elle Lovelock 

Guest: Lizzie Binks 

Edited by: Leah Porges 

Head of Vodcasting: Rachel Fountain 

With thanks to our wonderful Home Beautiful team. 

The Edit is a production of Home Beautiful and Are Media. 

https://www.homebeautiful.com.au/home-beautiful-the-edit-podcast/ 

You know Sundae from the&nbsp;whipped-cream-can body wash that took over supermarket shelves. Behind the brand is founder Lizzie Binks,&nbsp;who's&nbsp;built the business into a&nbsp;brand stocked in more than 10,000 stores across 14 countries. And all that in&nbsp;just&nbsp;six years.&nbsp;
In this episode of&nbsp;The Edit, Lizzie chats to Home Beautiful Editor-in-Chief Elle Lovelock about the COVID-era supermarket trip that sparked the idea&nbsp;for Sundae, the moment she had to bet everything on&nbsp;the business&nbsp;before the website had even launched, and how&nbsp;&lsquo;joy&rsquo;&nbsp;became more than just a brand tagline.&nbsp;
Plus, Lizzie takes us inside her&nbsp;colour-filled, water-view home, explains scent stacking, and reveals the surprisingly low-key ritual,&nbsp;involving a pair of&nbsp;gumboots,&nbsp;that bookends every single day.&nbsp;
This episode covers:&nbsp;
<ul>
<li>Growing up between Melbourne,&nbsp;Sydney&nbsp;and Singapore&nbsp;</li>
<li>The COVID-era supermarket aisle that sparked Sundae&nbsp;</li>
<li>Turning a side hustle into a full-time business overnight&nbsp;</li>
<li>Being risk-averse and betting everything on Woolworths and Priceline&nbsp;</li>
<li>Life before Sundae: Disney, TikTok and the media buying world&nbsp;</li>
<li>Time blocking, context switching and running a business across 14 countries&nbsp;</li>
<li>Scent stacking, and how Sundae's rainbow of scents came to be&nbsp;</li>
<li>Her love of baking (and that infamous Women's Weekly duck cake)&nbsp;</li>
<li>Otis the&nbsp;Groodle, and the two dog park visits that bookend her day&nbsp;</li>
<li>What makes her house a home&nbsp;</li>
</ul>
You can find&nbsp;Sundae&nbsp;on Instagram&nbsp;<a href="https://www.instagram.com/sundaebody/?hl=en">here</a>&nbsp;&amp; Lizzie&nbsp;<a href="https://www.instagram.com/lizziewaley/?hl=en">here</a>&nbsp;&nbsp;
🎧 Listen to The Edit and follow on&nbsp;<a href="https://podcasts.apple.com/au/podcast/the-edit/id1852946910">Apple Podcasts</a>&nbsp;
Listen and follow on&nbsp;<a href="https://open.spotify.com/show/1y7phZb4CeMhYzFssKZVcq">Spotify</a>&nbsp;
👀 Watch and subscribe to The Edit on Home Beautiful's&nbsp;<a href="https://www.youtube.com/@HomeBeautifulMag">YouTube</a>&nbsp;
<a href="https://www.youtube.com/playlist?list=PL1c73iMScLqZ357jQ_0A3eDGTysM1SUxO">Watch full episodes</a>&nbsp;
Credits:&nbsp;
Host: Elle Lovelock&nbsp;
Guest: Lizzie Binks&nbsp;
Edited by: Leah Porges&nbsp;
Head of Vodcasting: Rachel Fountain&nbsp;
With thanks&nbsp;to our wonderful Home Beautiful team.&nbsp;
The Edit is a production of Home Beautiful and&nbsp;Are&nbsp;Media.&nbsp;
<a href="https://www.homebeautiful.com.au/home-beautiful-the-edit-podcast/">https://www.homebeautiful.com.au/home-beautiful-the-edit-podcast/</a>&nbsp;

There are so many choices that people have to make when decorating, renovating and building. But there is such joy in creating the homes and lives we all want. This inspired The Edit, a fresh new podcast from your friends at Home Beautiful that helps to make these daily decisions both simple and enjoyable. 
Hosted by Editor  Elle Lovelock, The Edit opens the door to beautiful homes and the stories behind them. Featuring well-known guests and respected experts, this video podcast is for everyone shaping their sanctuary - wherever you live, whatever your budget, whether you're a seasoned homeowner, a renter or just curating a special space. The Edit makes those decisions simple and celebrates the everyday creativity, choices and personal touches that turn your house into a home.

There are so many choices that people have to make when decorating, renovating and building. But there is such joy in creating the homes and lives we all want. This inspired The Edit, a fresh new podcast from your friends at Home Beautiful that helps to make these daily decisions both simple and enjoyable.&nbsp; Hosted by Editor&nbsp;<a href="https://www.instagram.com/ellelovelock?igsh=MTZqd2NmajF6eGpjdQ=="> Elle Lovelock</a>, The Edit opens the door to beautiful homes and the stories behind them. Featuring well-known guests and respected experts, this video podcast is for everyone shaping their sanctuary - wherever you live, whatever your budget, whether you're a seasoned homeowner, a renter or just curating a special space. The Edit makes those decisions simple and celebrates the everyday creativity, choices and personal touches that turn your house into a home.

THE EDIT

What is a home maker these days? With so many decisions to make when it comes to your home, a show about your style, your sanctuary. The Edit is a fresh podcast from Home Beautiful that opens the door to unique homes and the stories behind them to inspire and delight those decisions.  With well known guests and the ultimate experts. It’s for everyone shaping their sanctuary—whether you’re a seasoned homeowner, a renter on a budget, or anyone quietly curating your space. The Edit makes those decisions simple and celebrates the everyday creativity, choices, and personal touches that turn a house into a home.

What is a home maker these days? With so many decisions to make when it comes to your home, a show about your style, your sanctuary. The Edit is a fresh podcast from Home Beautiful that opens the door to unique homes and the stories behind them to inspire and delight those decisions. &nbsp;With well known guests and the ultimate experts. It&rsquo;s for everyone shaping their sanctuary&mdash;whether you&rsquo;re a seasoned homeowner, a renter on a budget, or anyone quietly curating your space. The Edit makes those decisions simple and celebrates the everyday creativity, choices, and personal touches that turn a house into a home.

Sundae founder Lizzie Binks on the boring body wash aisle that sparked a global brand, why she's actually risk-averse at heart, and how two daily dog park visits with her dog Otis, keep her sane. Plus, the story behind that infamous Women's Weekly duck cake. 

How Sundae Founder Lizzie Binks Turned A Boring Supermarket Aisle Into A Global Brand 

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/a46e942d-9376-4804-b59c-b49a01848e2a/transcript