Bright discount tags at pharmacies like Chemist Warehouse and Priceline may not be as honest as they look, with CHOICE revealing misleading price drops—like a $6 toothpaste supposedly down from $11.99, when the shelf price was really $8.99.

Bright discount tags at pharmacies like Chemist Warehouse and Priceline may not be as honest as they look, with CHOICE revealing misleading price drops&mdash;like a $6 toothpaste supposedly down from $11.99, when the shelf price was really $8.99.

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