BONUS: Being A Marketing Advocate

Do you have someone in your corner telling you the right moves to make... or more importantly, telling you where you need to course correct? You should! You're a smart person and you'd never turn down sound advice from someone who has your best interest at heart. At least you don't think so. When…

Life Skills for Marketing Success

Running any sort of marketing campaign is not for the faint of heart. If the stats are true for you, you will be told "no" 97% of the time... and you need to be able to deal rationally so you can learn, improve, and convert next time. In this episode, Dave and Charissa talk about the life lessons …

Mental Health for Marketers

Mental health doesn't get the play it deserves. Want to know why? Because it's not sexy and it doesn't sell. There is a reason that Mental Health for Marketers comes as episode 12 and not episode 1... very few people would listen if it were episode 1. But mental health matters and you know it's so…

Effective Social Media for Business

"Does my business really need to be on social media?" If you were asking this question in 2011 the answer would be yes! Absolutely you need to be on social media... that's where the people are flocking and you want to be there when they do. But we're not in 2011 anymore and tech years go by faster…

Blog Posts that Bring Leads

If your blog posts aren't bringing you leads we have a problem. Unless you're publishing content for an expressed purpose other than generating leads, your posts should generate new email addresses for you every month. If that's not your reality, it's time to make a change.  Transition from the "C…

Great Paid Social Ads

Everyone around you is succeeding with their social media ads. Their ads are perfectly constructed, perfectly targeted, and converting at record rates. You've give social ads your best shot and all you have to show for it is a credit card bill and a couple email addresses that appear to original fr…

First Page Search Rankings

If you can get your website to rank top three on page one of search, you have a really good chance of capturing leads and converting those leads into sales. So the questions is, "how do I get my website to rank on page one?" What you've done hasn't worked and you're all out of ideas for what to do …

Copy that Converts

How would it feel to publish a sales page that you knew would lead to sales? Pretty great, right? The dream of sales coming in while you are sleeping can be your reality if you can sell through the written word which, unfortunately, isn't one of your strong suits. You're fine face to face and you'r…

Email Marketing Success

The best news you could ever get about email marketing is that when it doesn't work it's your fault. If your natural reaction to being told "you did email marketing wrong" is to turn around and point the finger at all the other reasons why your email marketing didn't work, this episode is for you! …

Nurture the Sale Newsletter

You have a great lead magnet! People are signing up for your email newsletter left and right. You go to make the offer and... crickets... But that doesn't make sense. You've built an email list of The Perfect Audience (see episode 3) and you know they need what you have to offer... they have even t…