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Rob interviews Russ Cook, known as the "Hardest Geezer," who made history by becoming the first person to run the entire length of Africa. Over 352 days, Cook covered more than 10,000 miles while facing kidnapping, health crises, and extreme challenges. Rob and Russ talk resilience, faith, politics, and entrepreneurship, giving their unique ideas on everything from personal growth to society.

Russ Cook REVEALS:

• Being kidnapped in the Congo
• Why he discovered Christianity and what it means to his success
• How he remains humble
• How it felt to be the first person to run the entire length of Africa
• How he ensured he couldn't quit running
• The serious health issues he suffered during the run

BEST MOMENTS

"I didn't start off an amazing runner or anything, but I've been out there an awful lot. I guess it's like with you in business, similar kind of principle, just you go put yourself out there. You try, try, try, you fuck it up a little bit, then you learn from it." 

"I made quitting so painful that it meant I could bear quite a lot before I would even think about quitting."

"The pain of quitting was just always way more intense than, than anything else."

"Create your own luck and roll with that."

"Be fucking serious about your work, but not serious about life and what people say to you and the shit you read online."

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

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