Are the things we do really that hard? What would you do if you knew you were going to fail anyway? These are just some of the questions today’s interviewee, the multi-millionaire founder of Spartan & Death Race, Joe DeSena asked himself when growing the worlds leading obstacle race. Today it’s easier than ever before to start, grow and scale a business if you know what you’re doing and you’re passionate about you will succeed you just need to find your ‘True North”. Discover the success behind Spartan Race, what it takes to merge your passion and profession and the business lessons learnt along the way.
KEY TAKEAWAYS
Business Lessons
BEST MOMENTS
“We all have it so easy in today’s society”
“How is the kid supposed to survive outside the house if you don’t let him out of the house”
“We’re all animals”
“The brain and the body is wired to thrive when you do hard things”
“The brain and the body is wired to thrive when you do hard things”
“I had to test myself and find out if I could build a business, walk a thousand miles or make it on wall-street and what I found was I wasn’t the toughest or fastest but I didn’t quit”
“Everyone wants to quit a little less and get a little more done”
“If you want to turn iron into steel you’ve got to heat it, pound it and drown it”
“I love being under the gun, it’s amazing how resourceful humans can be”
“I think what would an ordinary person do and I don’t want to be ordinary”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
ABOUT THE GUEST
Joseph De Sena, has been an entrepreneur since his pre-teens. From selling fireworks at age eight to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a living definition of the word "entrepreneur." De Sena knows what it feels like to succeed outside the office, too - and that's the feeling he seeks to bring to the world's athletes with the Spartan Race series. Spartan Race, voted Outside Magazine's Best Obstacle Race, is the world's leading obstacle racing series and the first of its kind to have global rankings making this one of the fastest-growing sports in the world.