Marketing is the engine of every business and it drives the revenue for every department. But how do you master marketing, increase your inbound sales and reduce the pressure on your sales team? The answer...The Elegant Sales Formula. Over the past decade, Rob has developed a proven sales formula that mixes content with relevancy to increase sales without you even having to pick up the phone. Listen in now to discover more. 



KEY TAKEAWAYS
Imagine a shop. Sales is when somebody visits your shop and is cross-sold and upsold but Marketing is getting that somebody into the shop in the first place. Marketing is the lifeblood of your business and where all the income comes from.  
If your marketing is good it reduces the friction in the sales and you become less reliant on sales 
Marketing increases sales 
Marketing is inbound and generates leads, interest, referrals and clients. Sales is outbound focused. 



How to flip your perception of sales using the Elegant Sales formula  
Mindmap your product journey and build out solutions to your customer's problems that develop into product or service offerings, as a result, you will reduce the friction at each point of sale. Don’t overwhelm your clients with a horizontal sales suite. Offer multiple verticles so you can offer your customers the most relevant product offering.  
Produce enough content that’s commercially beneficial and you become the logical choice for your niche. Aim to create 7-10 hours of connection, engagement and rapport before selling, this way they’ll feel confident paying for your product or service and as they enter your product suite it needs to have multiple verticles. You want to show your customers and clients only the next imminent thing that’s relevant to them.  



BEST MOMENTS
“Marketing is the lifeblood of your business and where all the income comes from” 
“In your first three hires, you need to employ somebody you does your marketing. In the beginning, I was sales, marketing, brand and everything” 
“I realised pretty quickly that marketing is the engine of the business” 
“22 of my 75 staff are hands on the ground and dedicated to marketing functions” 
“Relevant sales reduce the friction between the customer and the transaction.“ 
“Producing lots of content creates low friction and high trust” 



[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter

https://robmoore.com/podbooks

rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

Marketing is the engine of every business and it drives the revenue for every department. But how do you master marketing, increase your inbound sales and reduce the pressure on your sales team? The answer...The Elegant Sales Formula. Over the past decade, Rob has developed a proven sales formula that mixes content with relevancy to increase sales without you even having to pick up the phone. Listen in now to discover more. 
 
KEY TAKEAWAYS 
<ul>
<li data-leveltext="-" data-font="Calibri" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Imagine a shop. Sales is when somebody visits your shop and is cross-sold and upsold but Marketing is getting that somebody into the shop in the first place. Marketing is the lifeblood of your business and where all the income comes from.  </li>
<li data-leveltext="-" data-font="Calibri" data-listid="3" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">If your marketing is good it reduces the friction in the sales and you become less reliant on sales </li>
<li data-leveltext="-" data-font="Calibri" data-listid="3" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Marketing increases sales </li>
<li data-leveltext="-" data-font="Calibri" data-listid="3" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">Marketing is inbound and generates leads, interest, referrals and clients. Sales is outbound focused. </li>
</ul>
 
How to flip your perception of sales using the Elegant Sales formula  
<ul>
<li data-leveltext="-" data-font="Calibri" data-listid="4" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Mindmap your product journey and build out solutions to your customer's problems that develop into product or service offerings, as a result, you will reduce the friction at each point of sale. Don’t overwhelm your clients with a horizontal sales suite. Offer multiple verticles so you can offer your customers the most relevant product offering.  </li>
<li data-leveltext="-" data-font="Calibri" data-listid="4" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Produce enough content that’s commercially beneficial and you become the logical choice for your niche. Aim to create 7-10 hours of connection, engagement and rapport before selling, this way they’ll feel confident paying for your product or service and as they enter your product suite it needs to have multiple verticles. You want to show your customers and clients only the next imminent thing that’s relevant to them.  </li>
</ul>
 
BEST MOMENTS 
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">“Marketing is the lifeblood of your business and where all the income comes from” </li>
<li data-leveltext="●" data-font="Calibri" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">“In your first three hires, you need to employ somebody you does your marketing. In the beginning, I was sales, marketing, brand and everything” </li>
<li data-leveltext="●" data-font="Calibri" data-listid="2" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">“I realised pretty quickly that marketing is the engine of the business” </li>
</ul>
<ul>
<li data-leveltext="●" data-font="Calibri" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">“22 of my 75 staff are hands on the ground and dedicated to marketing functions” </li>
<li data-leveltext="●" data-font="Calibri" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">“Relevant sales reduce the friction between the customer and the transaction.“ </li>
<li data-leveltext="●" data-font="Calibri" data-listid="2" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">“Producing lots of content creates low friction and high trust” </li>
</ul>
 
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
<a href="https://robmoore.com/">https://robmoore.com/</a>
<a href="applewebdata://50AF3C5C-3922-4B24-9832-4FDB3D2589D4/bit.ly/Robsupporter">bit.ly/Robsupporter</a>  
<a href="https://robmoore.com/podbooks">https://robmoore.com/podbooks</a>
 <a href="applewebdata://50AF3C5C-3922-4B24-9832-4FDB3D2589D4/rob.team">rob.team</a>
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: <a href="https://robmoore.com/">https://robmoore.com/</a>
Facebook: <a href="https://www.facebook.com/robmooreprogressive/?ref=br_rs">https://www.facebook.com/robmooreprogressive/?ref=br_rs</a>
LinkedIn: <a href="https://uk.linkedin.com/in/robmoore1979">https://uk.linkedin.com/in/robmoore1979</a>

Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” & “Money” A self-made multi-millionaire by the age of 30, having risen to riches from being heavily in debt in his 20s, Rob has retired and un-retired countless times each time creating a new innovation, vision, book or entire company. Rob started the Disruptors Podcast in 2016 & grew it to to the UK largest business podcast, Rob is a prolific podcaster & is additionally the creator & host of the ‘Money’ podcast. 

The Disruptors podcast features deep and details conversation with Rob, the show features disruptive guests from billionaires, authors, entrepreneur, investors, social commentators, athletes, inventors all disruptors in their niches, all this published every single week. Additionally Rob records extra weekly content essential for start & scale up entrepreneurs, and the most vital & current business advice. Get ready to be disrupted. If you don’t risk anything you risk everything!

Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful &amp; controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” &amp; “Money” A self-made multi-millionaire by the age of 30, having risen to riches from being heavily in debt in his 20s, Rob has retired and un-retired countless times each time creating a new innovation, vision, book or entire company. Rob started the Disruptors Podcast in 2016 &amp; grew it to to the UK largest business podcast, Rob is a prolific podcaster &amp; is additionally the creator &amp; host of the ‘Money’ podcast. 
The Disruptors podcast features deep and details conversation with Rob, the show features disruptive guests from billionaires, authors, entrepreneur, investors, social commentators, athletes, inventors all disruptors in their niches, all this published every single week. Additionally Rob records extra weekly content essential for start &amp; scale up entrepreneurs, and the most vital &amp; current business advice. Get ready to be disrupted. If you don’t risk anything you risk everything!

For anyone who wants to make money and make a difference

Disruptors

Disruptors, hosted by entrepreneur, investor and British businessman, Rob Moore, offers a mix of disruptive content and a totally unique concept: unscripted and unedited interviews with both world famous and left-field successful entrepreneurs, exclusive “Caffeine Casts” episodes and blunt "Rob’s Rants". The host, world record holder and multi-millionaire Rob Moore, claims that anyone can be a successful entrepreneur if you learn from those already winning. Rob believes that success in all walks of life leaves clues, and it’s his mission on this podcast to reveal these traits, insights and experiences to help you unleash your entrepreneurial spirit and success. Subscribe now

Disruptors, hosted by entrepreneur, investor and British businessman, Rob Moore, offers a mix of disruptive content and a totally unique concept: unscripted and unedited interviews with both world famous and left-field successful entrepreneurs, exclusive “Caffeine Casts” episodes and blunt "Rob’s Rants". The host, world record holder and multi-millionaire Rob Moore, claims that anyone can be a successful entrepreneur if you learn from those already winning. Rob believes that success in all walks of life leaves clues, and it’s his mission on this podcast to reveal these traits, insights and experiences to help you unleash your entrepreneurial spirit and success. Subscribe now

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