Do you currently produce content marketing currently? Is it something that you have thought about but you think you don’t have enough time, or you don’t know what to say? Are you leveraging one piece of content into 14 pieces of social media content? In this episode, Rob talks through why content marketing can be essential to grow your reach as a business. Rob address key issues with why people don’t take up content marketing, and why content marketing is not really marketing at all. But adding value. If you want to broaden your reach for your business without the cost of expensive facebook ads this is the podcast for you.

Key Takeaways

People don’t know want content marketing really is. People don’t know how to leverage it properly. They don’t realise that it’s not marketing at all but really it’s value. It’s creating value. Planting various seeds to grow and tree. It’s shocking how some businesses owners are scared of going out there and utilizing content marketing. The result is your adding value to your followers to educate, motivate and inspire your ideal clients. It’s important to share information that positions you in your brand, how you and your brand in your niche market. There are three reasons I hear a lot why people don’t do content marketing and they are all easily resolved:
I don’t have enough time - We all have enough time, it’s what you prioritise in that time. Compartmentalise 5-30 minutes five days a week to plan and create content. Then you’ll have at least five pieces of content to use in a week.
I don’t know enough, I don’t have something to say - Just think about what is in your day that your clients or customers could find useful. It might be that you are going through the process of scaling your business, selling, or starting up a new venture. Record the conversations you're having in your business and the revelations that you have in a video or audio form. We have a film crew that work in my office, and I’m still trying to grow to embrace it properly, so we can all do it.
It’s not going to generate money/leads today, Facebook ads might generate today and burn a lot of money doing it. There is a delayed response in content marketing. But often the things that have the best results take longer to mature and flourish. You have to commit to it, and be consistent in producing it over a period of time.

I always do recordings at 8.30am in the morning when I have high levels of energy. You can also schedule this later in the year. If you think smart and strategic about it you could end up spending 1 unit of time and get 14 pieces of content from it in different forms, video, podcast, shorter videos and blogs.

Some people will see your content more than once, that’s ok. Most of the social media platforms will not give you reach to even 10% of the people who are your followers. Some people will only see it once, and those who see it more than once will want to watch it again. That’s how their algorithms work. You will have different audiences on different platforms, as people use different platforms for different things. Only 12-15% of the population have listened to a podcast for example, so it’s fine to leverage your content across platforms.

The more content you put out there means your overall reach goes up. My model for what content to put out there is: 80% - you talk about your market, model your niche, your business - 10% talk about yourself, your credibility, the human being behind the business - 5% engagement jacking, leveraging things that are in the media, that will you can build on to get that extra reach - 5% Pitching and Selling, don’t be scared to do this. If you do this all the time then you will not build any good will, but 5% of the time will be fine.

I don’t have millions of followers. But because of the large and consistent amount of content I put out there, then I have reached millions of people. There will be a lot less critics out there then you think. They come to you when they choose, and then they are educated, motivated, and inspired so they are ready to buy. It’s fine for people to be turned off. I don’t mind getting a lot of questions as that can lead to a lifetime customer in the future. You have to do it consistently over time.

Your personal brand is really the only thing that you own entirely. Even property is something that is owned 60% by banks through your mortgage, even my books are controlled by my publishers. Through social media, you can control your personal brand effectively.

Best Moments

‘Content marketing is not marketing.’

‘Value is the new marketing.’

‘The more I get back the more I get back.’

‘The podcast as generated £3 million in trickle down in revenue.’

‘You’ve got to put a lot of content out there to be seen by all your audience.’

‘You will have different audiences on different platforms.’

‘The more content you put there means your overall reach goes up.’

‘Think of content marketing as adding value not marketing.’

‘People care what you until they know they care.’

‘80% Content, 10%

‘This could be called value attraction.’

‘No-one likes to be sold at but everyone likes to buy.’

‘There will be a lot less critics out there.’

‘Ad’s interrupt people, whereas content marketing is viewed by people on their own terms.’

‘Your personal brand is really something that you own entirely.’

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter

https://robmoore.com/podbooks

rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

Do you currently produce content marketing currently? Is it something that you have thought about but you think you don’t have enough time, or you don’t know what to say? Are you leveraging one piece of content into 14 pieces of social media content? In this episode, Rob talks through why content marketing can be essential to grow your reach as a business. Rob address key issues with why people don’t take up content marketing, and why content marketing is not really marketing at all. But adding value. If you want to broaden your reach for your business without the cost of expensive facebook ads this is the podcast for you.
Key Takeaways
People don’t know want content marketing really is. People don’t know how to leverage it properly. They don’t realise that it’s not marketing at all but really it’s value. It’s creating value. Planting various seeds to grow and tree. It’s shocking how some businesses owners are scared of going out there and utilizing content marketing. The result is your adding value to your followers to educate, motivate and inspire your ideal clients. It’s important to share information that positions you in your brand, how you and your brand in your niche market. There are three reasons I hear a lot why people don’t do content marketing and they are all easily resolved:
<ol>
<li>I don’t have enough time - We all have enough time, it’s what you prioritise in that time. Compartmentalise 5-30 minutes five days a week to plan and create content. Then you’ll have at least five pieces of content to use in a week.</li>
<li>I don’t know enough, I don’t have something to say - Just think about what is in your day that your clients or customers could find useful. It might be that you are going through the process of scaling your business, selling, or starting up a new venture. Record the conversations you're having in your business and the revelations that you have in a video or audio form. We have a film crew that work in my office, and I’m still trying to grow to embrace it properly, so we can all do it.</li>
<li>It’s not going to generate money/leads today, Facebook ads might generate today and burn a lot of money doing it. There is a delayed response in content marketing. But often the things that have the best results take longer to mature and flourish. You have to commit to it, and be consistent in producing it over a period of time.</li>
</ol>
I always do recordings at 8.30am in the morning when I have high levels of energy. You can also schedule this later in the year. If you think smart and strategic about it you could end up spending 1 unit of time and get 14 pieces of content from it in different forms, video, podcast, shorter videos and blogs.
Some people will see your content more than once, that’s ok. Most of the social media platforms will not give you reach to even 10% of the people who are your followers. Some people will only see it once, and those who see it more than once will want to watch it again. That’s how their algorithms work. You will have different audiences on different platforms, as people use different platforms for different things. Only 12-15% of the population have listened to a podcast for example, so it’s fine to leverage your content across platforms.
The more content you put out there means your overall reach goes up. My model for what content to put out there is: 80% - you talk about your market, model your niche, your business - 10% talk about yourself, your credibility, the human being behind the business - 5% engagement jacking, leveraging things that are in the media, that will you can build on to get that extra reach - 5% Pitching and Selling, don’t be scared to do this. If you do this all the time then you will not build any good will, but 5% of the time will be fine.
I don’t have millions of followers. But because of the large and consistent amount of content I put out there, then I have reached millions of people. There will be a lot less critics out there then you think. They come to you when they choose, and then they are educated, motivated, and inspired so they are ready to buy. It’s fine for people to be turned off. I don’t mind getting a lot of questions as that can lead to a lifetime customer in the future. You have to do it consistently over time.
Your personal brand is really the only thing that you own entirely. Even property is something that is owned 60% by banks through your mortgage, even my books are controlled by my publishers. Through social media, you can control your personal brand effectively.
Best Moments
‘Content marketing is not marketing.’
‘Value is the new marketing.’
‘The more I get back the more I get back.’
‘The podcast as generated £3 million in trickle down in revenue.’
‘You’ve got to put a lot of content out there to be seen by all your audience.’
‘You will have different audiences on different platforms.’
‘The more content you put there means your overall reach goes up.’
‘Think of content marketing as adding value not marketing.’
‘People care what you until they know they care.’
‘80% Content, 10%
‘This could be called value attraction.’
‘No-one likes to be sold at but everyone likes to buy.’
‘There will be a lot less critics out there.’
‘Ad’s interrupt people, whereas content marketing is viewed by people on their own terms.’
‘Your personal brand is really something that you own entirely.’
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
<a href="https://robmoore.com/">https://robmoore.com/</a>
<a href="applewebdata://50AF3C5C-3922-4B24-9832-4FDB3D2589D4/bit.ly/Robsupporter">bit.ly/Robsupporter</a>  
<a href="https://robmoore.com/podbooks">https://robmoore.com/podbooks</a>
 <a href="applewebdata://50AF3C5C-3922-4B24-9832-4FDB3D2589D4/rob.team">rob.team</a>
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: <a href="https://robmoore.com/">https://robmoore.com/</a>
Facebook: <a href="https://www.facebook.com/robmooreprogressive/?ref=br_rs">https://www.facebook.com/robmooreprogressive/?ref=br_rs</a>
LinkedIn: <a href="https://uk.linkedin.com/in/robmoore1979">https://uk.linkedin.com/in/robmoore1979</a>

Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” & “Money” A self-made multi-millionaire by the age of 30, having risen to riches from being heavily in debt in his 20s, Rob has retired and un-retired countless times each time creating a new innovation, vision, book or entire company. Rob started the Disruptors Podcast in 2016 & grew it to to the UK largest business podcast, Rob is a prolific podcaster & is additionally the creator & host of the ‘Money’ podcast. 

The Disruptors podcast features deep and details conversation with Rob, the show features disruptive guests from billionaires, authors, entrepreneur, investors, social commentators, athletes, inventors all disruptors in their niches, all this published every single week. Additionally Rob records extra weekly content essential for start & scale up entrepreneurs, and the most vital & current business advice. Get ready to be disrupted. If you don’t risk anything you risk everything!

Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful &amp; controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” &amp; “Money” A self-made multi-millionaire by the age of 30, having risen to riches from being heavily in debt in his 20s, Rob has retired and un-retired countless times each time creating a new innovation, vision, book or entire company. Rob started the Disruptors Podcast in 2016 &amp; grew it to to the UK largest business podcast, Rob is a prolific podcaster &amp; is additionally the creator &amp; host of the ‘Money’ podcast. 
The Disruptors podcast features deep and details conversation with Rob, the show features disruptive guests from billionaires, authors, entrepreneur, investors, social commentators, athletes, inventors all disruptors in their niches, all this published every single week. Additionally Rob records extra weekly content essential for start &amp; scale up entrepreneurs, and the most vital &amp; current business advice. Get ready to be disrupted. If you don’t risk anything you risk everything!

For anyone who wants to make money and make a difference

Disruptors

Disruptors, hosted by entrepreneur, investor and British businessman, Rob Moore, offers a mix of disruptive content and a totally unique concept: unscripted and unedited interviews with both world famous and left-field successful entrepreneurs, exclusive “Caffeine Casts” episodes and blunt "Rob’s Rants". The host, world record holder and multi-millionaire Rob Moore, claims that anyone can be a successful entrepreneur if you learn from those already winning. Rob believes that success in all walks of life leaves clues, and it’s his mission on this podcast to reveal these traits, insights and experiences to help you unleash your entrepreneurial spirit and success. Subscribe now

Disruptors, hosted by entrepreneur, investor and British businessman, Rob Moore, offers a mix of disruptive content and a totally unique concept: unscripted and unedited interviews with both world famous and left-field successful entrepreneurs, exclusive “Caffeine Casts” episodes and blunt "Rob’s Rants". The host, world record holder and multi-millionaire Rob Moore, claims that anyone can be a successful entrepreneur if you learn from those already winning. Rob believes that success in all walks of life leaves clues, and it’s his mission on this podcast to reveal these traits, insights and experiences to help you unleash your entrepreneurial spirit and success. Subscribe now

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