LinkedIn can be a huge tool for you in 2020 if you know how to use it. LinkedIn gives savvy entrepreneurs and business owners a huge advantage and level planning field to expand their reach and increase their engagement. Join in and hear how Rob is utalising LinkedIn to maximise reach and generate high converting inbound leads at a cheaper cost. Discover how to expand your reach, what style of posts you should be sharing, how to generate regular inbound leads and the importance of recommendations.

KEY TAKEAWAYS

The LinkedIn platform gives you a huge advantage and level planning field for everyone. It does not restrict your reach your connections. With Facebook and other social media platforms, you’re likely to only reach 3% of your audience and only your first stage connections will see your content, however, with LinkedIn, your posts and your content reaches second and third stage connections.



On LinkedIn, it’s easier to get your post seen by many more people and as a result, gain new connections. If you’re a marketer you’ll pay around £5 per lead and If you’re a salesperson each follower should be worth £1-£5 per person per year so LinkedIn is a great opportunity to increase your network. 

10 Tips To Make LinkedIn Big For You In 2020
The optimum for LinkedIn posts is one post per day. The most important thing for posting is gauging the reach (views) this can be enhanced with LinkedIn lives although you will need to test for the optimum length. Additionally know your target market and tailor your content to that demographic.


When posting cycle on engagement-jacking posts, one-story based post, four content-based posts and finally one offer based post. However, when you add a link into your post it can decrease your reach. Varying your posts and ‘content’ marketing is the best way to create leads on LinkedIn. Remember to share your stories of success, be personal and spark engagement/emotion, it’s important to remember your goal is to reach as many people as possible. Finally, with your offer based post ensure you’re offering a low price product or asking for those interest to directly message you. This will generate inbound leads. 


The first hour is the most important. Your post might reach up to 3% of your audience initially, however if you get engagement (like share or comment) in that first hour then your post will be pushed to 2nd and 3rd stage connections. Make sure to keep that hour free to engage with your posts and as a result, increase your engagement. 


Posts, articles, videos and documents are the four types of posts that you can put on LinkedIn. Documents are a relatively new feature but is getting really positive reach. This is a good way to increase our reach, for example write a bullet point list, upload it as a PDF and LinkedIn will convert this to a Slideshare and each click through your document/slides will register as engagement. This is a good way of increasing your reach and connecting with new audiences.


LinkedIn lives posted once or twice per week can create really good engagement. 


Focus on getting and giving recommendations. If you give one it will DM that person and they will likely return the favour. Over time you will get good recommendations and your following will increase.


SSI (Social Selling Index) This is the way LinkedIn score your profile and your posts. It’s important to keep this high as this will affect your posts reach and engagement.


Add connections properly. You can search via job, demographic, title and more, it’s wise to only add connections of that niche and therefore only accept connections from that demographic.



BEST MOMENTS
“Keep testing because the algorithms are changing”
“If you post and then share a link a little bit later it won’t kill your reach”
“You have to do the content marketing thing to generate inbound leads”
“LinkedIn can generate the best leads because they’re business people”
“Embrace haters, trolls and critics as they will spark debates”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter

https://robmoore.com/podbooks

rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

LinkedIn can be a huge tool for you in 2020 if you know how to use it. LinkedIn gives savvy entrepreneurs and business owners a huge advantage and level planning field to expand their reach and increase their engagement. Join in and hear how Rob is utalising LinkedIn to maximise reach and generate high converting inbound leads at a cheaper cost. Discover how to expand your reach, what style of posts you should be sharing, how to generate regular inbound leads and the importance of recommendations.
KEY TAKEAWAYS
The LinkedIn platform gives you a huge advantage and level planning field for everyone. It does not restrict your reach your connections. With Facebook and other social media platforms, you’re likely to only reach 3% of your audience and only your first stage connections will see your content, however, with LinkedIn, your posts and your content reaches second and third stage connections.
 
On LinkedIn, it’s easier to get your post seen by many more people and as a result, gain new connections. If you’re a marketer you’ll pay around £5 per lead and If you’re a salesperson each follower should be worth £1-£5 per person per year so LinkedIn is a great opportunity to increase your network. 10 Tips To Make LinkedIn Big For You In 2020
<ol>
<li>The optimum for LinkedIn posts is one post per day. The most important thing for posting is gauging the reach (views) this can be enhanced with LinkedIn lives although you will need to test for the optimum length. Additionally know your target market and tailor your content to that demographic. </li>
<li>When posting cycle on engagement-jacking posts, one-story based post, four content-based posts and finally one offer based post. However, when you add a link into your post it can decrease your reach. Varying your posts and ‘content’ marketing is the best way to create leads on LinkedIn. Remember to share your stories of success, be personal and spark engagement/emotion, it’s important to remember your goal is to reach as many people as possible. Finally, with your offer based post ensure you’re offering a low price product or asking for those interest to directly message you. This will generate inbound leads. </li>
<li>The first hour is the most important. Your post might reach up to 3% of your audience initially, however if you get engagement (like share or comment) in that first hour then your post will be pushed to 2nd and 3rd stage connections. Make sure to keep that hour free to engage with your posts and as a result, increase your engagement. </li>
<li>Posts, articles, videos and documents are the four types of posts that you can put on LinkedIn. Documents are a relatively new feature but is getting really positive reach. This is a good way to increase our reach, for example write a bullet point list, upload it as a PDF and LinkedIn will convert this to a Slideshare and each click through your document/slides will register as engagement. This is a good way of increasing your reach and connecting with new audiences. </li>
<li>LinkedIn lives posted once or twice per week can create really good engagement. </li>
<li>Focus on getting and giving recommendations. If you give one it will DM that person and they will likely return the favour. Over time you will get good recommendations and your following will increase. </li>
<li>SSI (Social Selling Index) This is the way LinkedIn score your profile and your posts. It’s important to keep this high as this will affect your posts reach and engagement. </li>
<li>Add connections properly. You can search via job, demographic, title and more, it’s wise to only add connections of that niche and therefore only accept connections from that demographic.</li>
</ol>
 
BEST MOMENTS “Keep testing because the algorithms are changing” “If you post and then share a link a little bit later it won’t kill your reach” “You have to do the content marketing thing to generate inbound leads” “LinkedIn can generate the best leads because they’re business people” “Embrace haters, trolls and critics as they will spark debates”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
<a href="https://robmoore.com/">https://robmoore.com/</a>
<a href="applewebdata://50AF3C5C-3922-4B24-9832-4FDB3D2589D4/bit.ly/Robsupporter">bit.ly/Robsupporter</a>  
<a href="https://robmoore.com/podbooks">https://robmoore.com/podbooks</a>
 <a href="applewebdata://50AF3C5C-3922-4B24-9832-4FDB3D2589D4/rob.team">rob.team</a>
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: <a href="https://robmoore.com/">https://robmoore.com/</a>
Facebook: <a href="https://www.facebook.com/robmooreprogressive/?ref=br_rs">https://www.facebook.com/robmooreprogressive/?ref=br_rs</a>
LinkedIn: <a href="https://uk.linkedin.com/in/robmoore1979">https://uk.linkedin.com/in/robmoore1979</a>

Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” & “Money” A self-made multi-millionaire by the age of 30, having risen to riches from being heavily in debt in his 20s, Rob has retired and un-retired countless times each time creating a new innovation, vision, book or entire company. Rob started the Disruptors Podcast in 2016 & grew it to to the UK largest business podcast, Rob is a prolific podcaster & is additionally the creator & host of the ‘Money’ podcast. 

The Disruptors podcast features deep and details conversation with Rob, the show features disruptive guests from billionaires, authors, entrepreneur, investors, social commentators, athletes, inventors all disruptors in their niches, all this published every single week. Additionally Rob records extra weekly content essential for start & scale up entrepreneurs, and the most vital & current business advice. Get ready to be disrupted. If you don’t risk anything you risk everything!

Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful &amp; controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” &amp; “Money” A self-made multi-millionaire by the age of 30, having risen to riches from being heavily in debt in his 20s, Rob has retired and un-retired countless times each time creating a new innovation, vision, book or entire company. Rob started the Disruptors Podcast in 2016 &amp; grew it to to the UK largest business podcast, Rob is a prolific podcaster &amp; is additionally the creator &amp; host of the ‘Money’ podcast. 
The Disruptors podcast features deep and details conversation with Rob, the show features disruptive guests from billionaires, authors, entrepreneur, investors, social commentators, athletes, inventors all disruptors in their niches, all this published every single week. Additionally Rob records extra weekly content essential for start &amp; scale up entrepreneurs, and the most vital &amp; current business advice. Get ready to be disrupted. If you don’t risk anything you risk everything!

For anyone who wants to make money and make a difference

Disruptors

Disruptors, hosted by entrepreneur, investor and British businessman, Rob Moore, offers a mix of disruptive content and a totally unique concept: unscripted and unedited interviews with both world famous and left-field successful entrepreneurs, exclusive “Caffeine Casts” episodes and blunt "Rob’s Rants". The host, world record holder and multi-millionaire Rob Moore, claims that anyone can be a successful entrepreneur if you learn from those already winning. Rob believes that success in all walks of life leaves clues, and it’s his mission on this podcast to reveal these traits, insights and experiences to help you unleash your entrepreneurial spirit and success. Subscribe now

Disruptors, hosted by entrepreneur, investor and British businessman, Rob Moore, offers a mix of disruptive content and a totally unique concept: unscripted and unedited interviews with both world famous and left-field successful entrepreneurs, exclusive “Caffeine Casts” episodes and blunt "Rob’s Rants". The host, world record holder and multi-millionaire Rob Moore, claims that anyone can be a successful entrepreneur if you learn from those already winning. Rob believes that success in all walks of life leaves clues, and it’s his mission on this podcast to reveal these traits, insights and experiences to help you unleash your entrepreneurial spirit and success. Subscribe now

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