If you’ve been feeling pressure to post more just to keep up, this episode is going to take that weight off your shoulders. Today, I’m breaking down the biggest Facebook and Instagram algorithm changes heading into 2026 — and why quality now beats quantity more than ever. We’re talking about what actually drives reach today: private sharing, conversation loops, watch time, saves, and original content. 

I’ll show you why views and likes don’t matter as much as you think, how AI interest mapping works behind the scenes, and why narrowing your content focus is essential for growth. You’ll also learn why Facebook groups are making a major comeback and how authentic, less-polished content is outperforming over-edited posts. If you want a sustainable social media strategy that grows your direct selling business without burning you out, this episode will give you the clarity and confidence to move forward — one smart shift at a time.

So grab your pen and paper, and let’s get stuck in!

I’ll be talking about:

➡ [00:00] – Introduction
➡ [01:28] – Algorithm Shifts Heading Into 2026
➡ [02:30] – How Content Is Ranked Today
➡ [04:06] – Private Sharing, aka Dark Social
➡ [05:45] – Conversation Loops & Trust Signals
➡ [07:48] – Red Threads & AI Interest Mapping
➡ [11:48] – Reels, Watch Time & What Actually Matters
➡ [15:09] – Authentic Beats Polished Content
➡ [16:06] – Saveable Content Wins
➡ [17:24] – Posting Frequency Is Dropping
➡ [19:15] – Facebook Groups & Community Growth
➡ [20:48] – Original Content Is Non-Negotiable
➡ [22:09] – One Degree Shifts That Move Mountains



Resources:

Free Facebook community:

https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/

 

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome 

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing

➡ Email us: community_manager@auxano.global

 

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

 

If you&rsquo;ve been feeling pressure to post more just to keep up, this episode is going to take that weight off your shoulders. Today, I&rsquo;m breaking down the biggest Facebook and Instagram algorithm changes heading into 2026 &mdash; and why quality now beats quantity more than ever. We&rsquo;re talking about what actually drives reach today: private sharing, conversation loops, watch time, saves, and original content.&nbsp;
I&rsquo;ll show you why views and likes don&rsquo;t matter as much as you think, how AI interest mapping works behind the scenes, and why narrowing your content focus is essential for growth. You&rsquo;ll also learn why Facebook groups are making a major comeback and how authentic, less-polished content is outperforming over-edited posts. If you want a sustainable social media strategy that grows your direct selling business without burning you out, this episode will give you the clarity and confidence to move forward &mdash; one smart shift at a time.
So grab your pen and paper, and let&rsquo;s get stuck in!
I&rsquo;ll be talking about:
➡ [00:00] &ndash; Introduction ➡ [01:28] &ndash; Algorithm Shifts Heading Into 2026 ➡ [02:30] &ndash; How Content Is Ranked Today ➡ [04:06] &ndash; Private Sharing, aka Dark Social ➡ [05:45] &ndash; Conversation Loops &amp; Trust Signals ➡ [07:48] &ndash; Red Threads &amp; AI Interest Mapping ➡ [11:48] &ndash; Reels, Watch Time &amp; What Actually Matters ➡ [15:09] &ndash; Authentic Beats Polished Content ➡ [16:06] &ndash; Saveable Content Wins ➡ [17:24] &ndash; Posting Frequency Is Dropping ➡ [19:15] &ndash; Facebook Groups &amp; Community Growth ➡ [20:48] &ndash; Original Content Is Non-Negotiable ➡ [22:09] &ndash; One Degree Shifts That Move Mountains 
Resources:
Free Facebook community:
<a href="https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/">https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/</a>
&nbsp;
Are you ready to keep growing? Learn more about joining the Auxano Family - <a href="https://go.auxano.global/welcome">https://go.auxano.global/welcome</a>&nbsp;
&nbsp;
Connect with Direct Selling Accelerator:
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to YouTube: <a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Sam Hind&rsquo;s Instagram: <a href="https://instagram.com/samhinddigitalcoach">https://instagram.com/samhinddigitalcoach</a>
➡ Follow us on Facebook: <a href="https://www.facebook.com/auxanomarketing">https://www.facebook.com/auxanomarketing</a>
➡ Email us: <a href="mailto:community_manager@auxano.com">community_manager@auxano.global</a>
&nbsp;
If you have any podcast suggestions or things you&rsquo;d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast.
Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here:&nbsp;<a href="https://go.auxano.global/welcome">https://go.auxano.global/welcome</a>
&nbsp;

The Direct Selling Accelerator podcast, hosted by Samantha Hind, is your go-to resource for accelerating your results with direct selling through online marketing, particularly on social media. From tips and strategies, to traps to watch out for, to the latest techniques to improve your results, Sam has you covered.

The Direct Selling Accelerator Podcast

The Direct Selling Accelerator podcast, hosted by Samantha Hind, is your go-to resource for accelerating your results with direct selling through online marketing, particularly on social media. From tips and strategies, to traps to watch out for, to the latest techniques to improve your results, Sam has you covered.