EP 261:  How to sell with confidence, connection, and zero cringe

Do you ever feel like selling just isn’t your thing? Maybe it feels pushy or unnatural? If so, you’re going to love today’s guest: Ryan Tuckwood.

Ryan is the founder and CEO of SWISH Sales Coaching, and you might remember him from Shark Tank, where he secured multiple investors with his powerful pitch. He’s built a reputation for championing ethical, value-driven sales, which is something I know will resonate with you.

With over 15 years of experience and a background that might surprise you, Ryan brings a fresh, authentic approach to selling, focusing on relationships, psychology, and process. 

So get ready to take notes and shift your mindset, because Ryan is about to change the way you think about sales.

 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [2:59] Ryan Tuckwood, an ethical sales coach

➡ [3:39] Being afraid of introducing yourself as a salesperson

➡ [6:37] Dealing with rejections

➡ [13:57] Getting on a roll

➡ [14:46] Ryan’s journey leading to founding SWISH Sales Coaching

➡ [20:58] Most unethical sales experience Ryan had

➡ [28:48] Proving himself that he was wrong

➡ [29:56] Pitching SWISH to a 5 year old

➡ [32:52] Your influence comes from your tone and not from words

➡ [35:09] The less trained people are, the more salesy they sound 

➡ [38:50] No.1 mindset shift going through SWISH training

➡ [43:02] Skills that anyone can master to be better at selling without being salesy

➡ [50:04] Best sales people don’t have the best answers, but the best questions

➡ [54:18] Believing in what you are selling

➡ [57:29] You cannot sell a secret 

➡ [1:01:37] Overcoming overwhelm

➡ [1:06:19] Keeping the energy up

➡ [1:13:24] Utilising AI in your sales

➡ [1:18:01] Check out details to Ryan Tuckwood’s in-person tour this June 2025

➡ [1:20:08] Ryan Tuckwood’s recommended book 

➡ [1:20:58] Ryan Tuckwood’s  dream superpower

➡ [1:22:27] Ryan Tuckwood’s favourite quote

➡ [1:22:45] Ryan Tuckwood’s advice to his past self

➡ [1:23:40]  Final thoughts

 

Resources:

Book Recommendations:

➡ Be Your Future Self Now by Dr. Benjamin Hardy :https://bit.ly/44RLQsL

➡ Personality Isn’t Permanent by Dr. Benjamin Hardy  https://bit.ly/431O2vl

 

Quote:

➡ “We don’t remember what you said or what you did, you remember how you made us feel” by Maya Angelou

➡ ”The brave may not live forever, but the cautious never live at all” by Richard Branson

 

About our guest:

With over 15 years of experience in sales, Ryan Tuckwood has redefined what it means to sell with integrity. As the founder of SWISH Sales Coaching, Ryan is a globally recognised mentor, speaker, and sales strategist, dedicated to helping professionals, entrepreneurs, and business owners master an ethical, authentic, and relationship-driven approach to sales, Selling With Integrity & Selling Honestly (SWISH).

A proud father of two boys, Maverick & Foxx. As a multiple-business owner, investor, and trusted advisor, he is committed to empowering individuals to communicate their value more effectively, efficiently, and ethically.

Determined to change his trajectory, Ryan became obsessed with mastering the psychology of influence, studying everything from body language to behavioural science, emotional intelligence, and human decision-making. 

 

Connect with Ryan Tuckwood:

➡ Ryan Tuckwood’s Facebook: https://www.facebook.com/ryan.tuckwood

➡ Ryan Tuckwood’s Instagram: Threadsryantuckwoodofficial

➡ Ryan Tuckwood’s Linkedin: Ryans LinkedIn Profile

➡ Ryan Tuckwood’s Podcast: The SWISH Show Podcast

 

Connect with SWISH Sales Coaching:

➡ Youtube: SWISH Sales Coaching

➡ Website: https://www.swishsalescoaching.com

➡ LinkedIn: https://www.linkedin.com/company/swishsalescoaching/

➡ Instagram: https://www.instagram.com/swishsalescoaching/

➡ Ticktok: https://www.tiktok.com/@ryantuckwoodofficial

➡ Facebook: https://www.facebook.com/SWISHSalesCoaching

➡ X: https://x.com/SWISHSales

 

The SWISH Sales 3-day Bootcamp - July 2025:

https://www.swishsalescoaching.com/product/bootcamp/

 

Sales Academy:

https://www.swishsalescoaching.com/swish-academy/

 

Free Event:

https://www.swishsalescoaching.com/swish-summit/

 

Book for speaking/MC:

https://www.swishsalescoaching.com/about-ryan-tuckwood-and-swish-team/

 

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at communnity_manager@auxano.global

 

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global

EP 261:&nbsp; How to sell with confidence, connection, and zero cringe
Do you ever feel like selling just isn&rsquo;t your thing? Maybe it feels pushy or unnatural? If so, you&rsquo;re going to love today&rsquo;s guest: Ryan Tuckwood.
Ryan is the founder and CEO of SWISH Sales Coaching, and you might remember him from Shark Tank, where he secured multiple investors with his powerful pitch. He&rsquo;s built a reputation for championing ethical, value-driven sales, which is something I know will resonate with you.
With over 15 years of experience and a background that might surprise you, Ryan brings a fresh, authentic approach to selling, focusing on relationships, psychology, and process.&nbsp;
So get ready to take notes and shift your mindset, because Ryan is about to change the way you think about sales.
&nbsp;
We&rsquo;ll be talking about:&nbsp;
➡ [0:00] Introduction
➡ [2:59] Ryan Tuckwood, an ethical sales coach
➡ [3:39] Being afraid of introducing yourself as a salesperson
➡ [6:37] Dealing with rejections
➡ [13:57] Getting on a roll
➡ [14:46] Ryan&rsquo;s journey leading to founding SWISH Sales Coaching
➡ [20:58] Most unethical sales experience Ryan had
➡ [28:48] Proving himself that he was wrong
➡ [29:56] Pitching SWISH to a 5 year old
➡ [32:52] Your influence comes from your tone and not from words
➡ [35:09] The less trained people are, the more salesy they sound&nbsp;
➡ [38:50] No.1 mindset shift going through SWISH training
➡ [43:02] Skills that anyone can master to be better at selling without being salesy
➡ [50:04] Best sales people don&rsquo;t have the best answers, but the best questions
➡ [54:18] Believing in what you are selling
➡ [57:29] You cannot sell a secret&nbsp;
➡ [1:01:37] Overcoming overwhelm
➡ [1:06:19] Keeping the energy up
➡ [1:13:24] Utilising AI in your sales
➡ [1:18:01] Check out details to Ryan Tuckwood&rsquo;s in-person tour this June 2025
➡ [1:20:08] Ryan Tuckwood&rsquo;s recommended book&nbsp;
➡ [1:20:58] Ryan Tuckwood&rsquo;s&nbsp; dream superpower
➡ [1:22:27] Ryan Tuckwood&rsquo;s favourite quote
➡ [1:22:45] Ryan Tuckwood&rsquo;s advice to his past self
➡ [1:23:40]&nbsp; Final thoughts
&nbsp;
Resources:
Book Recommendations:
➡ Be Your Future Self Now by Dr. Benjamin Hardy :<a href="https://bit.ly/44RLQsL">https://bit.ly/44RLQsL</a>
➡ Personality Isn&rsquo;t Permanent by Dr. Benjamin Hardy&nbsp; <a href="https://bit.ly/431O2vl">https://bit.ly/431O2vl</a>
&nbsp;
Quote:
➡ &ldquo;We don&rsquo;t remember what you said or what you did, you remember how you made us feel&rdquo; by Maya Angelou
➡ &rdquo;The brave may not live forever, but the cautious never live at all&rdquo; by Richard Branson
&nbsp;
About our guest:
With over 15 years of experience in sales, Ryan Tuckwood has redefined what it means to sell with integrity. As the founder of SWISH Sales Coaching, Ryan is a globally recognised mentor, speaker, and sales strategist, dedicated to helping professionals, entrepreneurs, and business owners master an ethical, authentic, and relationship-driven approach to sales, Selling With Integrity &amp; Selling Honestly (SWISH).
A proud father of two boys, Maverick &amp; Foxx. As a multiple-business owner, investor, and trusted advisor, he is committed to empowering individuals to communicate their value more effectively, efficiently, and ethically.
Determined to change his trajectory, Ryan became obsessed with mastering the psychology of influence, studying everything from body language to behavioural science, emotional intelligence, and human decision-making.&nbsp;
&nbsp;
Connect with Ryan Tuckwood:
➡ Ryan Tuckwood&rsquo;s Facebook: <a href="https://www.facebook.com/ryan.tuckwood">https://www.facebook.com/ryan.tuckwood</a>
➡ Ryan Tuckwood&rsquo;s Instagram: <a href="https://www.threads.com/@ryantuckwoodofficial?xmt=AQGzJbbW3lqc_Qg7DxRd-Kw6oeYJ2bGVV5I32Z1RFh1awlI">Threadsryantuckwoodofficial</a>
➡ Ryan Tuckwood&rsquo;s Linkedin: <a href="https://www.linkedin.com/in/ryan-tuckwood/">Ryans LinkedIn Profile</a>
➡ Ryan Tuckwood&rsquo;s Podcast: <a href="https://podcasts.apple.com/au/podcast/the-swish-show/id1523402596">The SWISH Show Podcast</a>
&nbsp;
Connect with SWISH Sales Coaching:
➡ Youtube: <a href="https://www.youtube.com/channel/UCL93CDfMKRqglmU_8ey_YbA">SWISH Sales Coaching</a>
➡ Website: <a href="https://www.swishsalescoaching.com/team/ryan-tuckwood/?srsltid=AfmBOoopv3U0x8OWcIoF4tQHaue8nihoT-uHIzsrS2sdX4E6w57rpfHx">https://www.swishsalescoaching.com</a>
➡ LinkedIn: <a href="https://www.linkedin.com/company/swishsalescoaching/">https://www.linkedin.com/company/swishsalescoaching/</a>
➡ Instagram: <a href="https://www.instagram.com/swishsalescoaching/">https://www.instagram.com/swishsalescoaching/</a>
➡ Ticktok: <a href="https://www.tiktok.com/@ryantuckwoodofficial">https://www.tiktok.com/@ryantuckwoodofficial</a>
➡ Facebook: <a href="https://www.facebook.com/SWISHSalesCoaching">https://www.facebook.com/SWISHSalesCoaching</a>
➡ X: <a href="https://x.com/SWISHSales">https://x.com/SWISHSales</a>
&nbsp;
The SWISH Sales 3-day Bootcamp - July 2025:
<a href="https://www.swishsalescoaching.com/product/bootcamp/">https://www.swishsalescoaching.com/product/bootcamp/</a>
&nbsp;
Sales Academy:
<a href="https://www.swishsalescoaching.com/swish-academy/">https://www.swishsalescoaching.com/swish-academy/</a>
&nbsp;
Free Event:
<a href="https://www.swishsalescoaching.com/swish-summit/">https://www.swishsalescoaching.com/swish-summit/</a>
&nbsp;
Book for speaking/MC:
<a href="https://www.swishsalescoaching.com/about-ryan-tuckwood-and-swish-team/">https://www.swishsalescoaching.com/about-ryan-tuckwood-and-swish-team/</a>
&nbsp;
&nbsp;
Connect with Direct Selling Accelerator:
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to YouTube:&nbsp;<a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Follow us on Facebook: <a href="https://www.facebook.com/auxanomarketing/">https://www.facebook.com/auxanomarketing/</a>
➡ Email us at <a href="mailto:communnity_manager@auxano.global">communnity_manager@auxano.global</a>
&nbsp;
If you have any podcast suggestions or things you&rsquo;d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast.
Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global

The Direct Selling Accelerator podcast, hosted by Samantha Hind, is your go-to resource for accelerating your results with direct selling through online marketing, particularly on social media. From tips and strategies, to traps to watch out for, to the latest techniques to improve your results, Sam has you covered.

The Direct Selling Accelerator Podcast

The Direct Selling Accelerator podcast, hosted by Samantha Hind, is your go-to resource for accelerating your results with direct selling through online marketing, particularly on social media. From tips and strategies, to traps to watch out for, to the latest techniques to improve your results, Sam has you covered.

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