In this episode we discuss:

1. Importance of having a customer hook and leveraging data
2. Why Marketers need both IQ and EQ to connect with their consumers
3. How to elevate the customer experience and Journey
4. Balance between - Magic & Logic

About the guest:

Aakansha Dalal is a Brand & Service Marketing Lead in India for Amazon Prime Video. Previously she has worked with L’Oréal and Unilever in brand & marketing role.

To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday.

Connect with me on: LinkedIn | Instagram

In this episode we discuss:
1. Importance of having a customer hook and leveraging data 2. Why Marketers need both IQ and EQ to connect with their consumers 3. How to elevate the customer experience and Journey 4. Balance between - Magic &amp; Logic
About the guest:
Aakansha Dalal is a Brand &amp; Service Marketing Lead in India for Amazon Prime Video. Previously she has worked with L’Oréal and Unilever in brand &amp; marketing role.
To listen, download <a href="https://bingepods.app.link/">Bingepods on iOS or Android</a>. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday.
Connect with me on: <a href="https://www.linkedin.com/in/nikitaabhanave">LinkedIn | </a><a href="https://instagram.com/nikiabhanave?igshid=YmMyMTA2M2Y=">Instagram</a>

Welcome to my Digital Diary, I'm Nikita Abhanave and this podcast is dedicated to the Digital media, Marketing and Ad-tech community in India.

I’ve been in the digital media space since 2009 but it’s changing so fast, that I constantly have to keep learning and evolving.

Every week, I will speak to experts of the community who are on the cutting-edge of innovation, as well as those who have defined the industry over the years.

So remember, to hit Subscribe or Follow us on your favourite podcast app. New episode drops every Wednesday.

Connect with me on:

LinkedIn

Instagram

Welcome to my Digital Diary, I'm Nikita Abhanave and this podcast is dedicated to the Digital media, Marketing and Ad-tech community in India.
I’ve been in the digital media space since 2009 but it’s changing so fast, that I constantly have to keep learning and evolving.
Every week, I will speak to experts of the community who are on the cutting-edge of innovation, as well as those who have defined the industry over the years.
So remember, to hit Subscribe or Follow us on your favourite podcast app. New episode drops every Wednesday.
Connect with me on:
<a href="https://www.linkedin.com/in/nikitaabhanave">LinkedIn</a>
<a href="https://instagram.com/nikiabhanave?igshid=YmMyMTA2M2Y=">Instagram</a>

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