The Dental Business PodcastAuthority Marketing
Much of marketing is focussed around building relationships and sharing resources and information in order to build a relationship with potential clients remotely. In this week's show, Brad talks about how this overlaps with the concept of authority marketing - marketing that presents the perception that you are an authority in your field.
KEY TAKEAWAYS
- Authority marketing is built upon the idea that you present yourself as the best person in your field - that you know everything to know - via means such as blogs, articles, YouTube videos, podcasts etc.
- Qualifications and positions of authority in dentistry, are remembered by patients, and are held up as a badge of honour by their clients
- We need to strike a good balance between being approachable and affable, and the image of us also being a towering authority on our subject.
- If you have a platform used to engage with people, then through consistency, we naturally become an authority in our field.
BEST MOMENTS
'Make them perceive that dentist as an authority'
'You do things that enable people to find you'
'We need to give out information in a way that makes people perceive us as an authority'
'We need to be producing better quality resources for our patients'
VALUABLE RESOURCES
ABOUT THE HOST
Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.
Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.
In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.
He is chair of the Horsforth Town Team, dedicated to the promotion and development
of business in his local area in North Leeds, UK.
Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.
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